Author: Aaron Shepard

How To Add A Women-Led Icon To Your Law Firm's Google Business Listing

In 2017 Working Mother 50 Best Law Firms for Women! Working Mother recognized U.S. law firms that create and use best practices in retaining and promoting women lawyers. However, leadership positions at firms for women remain stagnant at 20 percent. The good news is, based on our own anecdotal evidence at the agency, women are starting and running […]

Paid Social for Law Firms: A Comparison of Facebook, LinkedIn and Twitter

If your law firm has been doing any kind of advertising online, you’ve almost certainly purchased advertising on at least one, if not more, of the major social networks. They can all be extremely effective in reaching your audience and attracting new leads, but they do all have their own unique advantages and disadvantages too. […]

Google My Business for Law Firms: Tips and Tactics

If your law firm hasn’t yet claimed its Google My Business listing, you should make it a priority to do so. It won’t take long to set up, and it can be an extremely valuable digital asset. The process of claiming and setting up the listing is often lumped in with SEO tasks and techniques, […]