Marketing automation refers to a collective software that exists with the goal of automating marketing actions. Those marketing actions are pointed toward driving awareness to your firm using your website and using your market to procure more business development opportunities. These technologies automate marketing activities in order to increase efficiency.
This webinar wrap-up delves deeper by showcasing the benefits of marketing automation for law firms, helping you determine whether it’s right for your firm, and providing data to help you make the case for this technology to senior partners.
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Topics covered in our webinar:
- What to you say to an attorney who considers automation to be a “stalker software”.
- How two law firms (Sullivan & Worcester and Allen Matkins) used automation to stay competitive and generate leads
- The difference between web analytics and marketing automation platforms in terms of data offered