Category: Digital Marketing

At its core, marketing is about connecting with clients in the right place at the right time. In this era of the internet, the right place is often online. That makes digital marketing crucial to law firms trying to grow. We get a lot of questions about what, exactly, digital marketing is. Here’s a quick […]

For many lawyers, the mere suggestion that their firm should utilize online advertising is spine-tingling, and for a good reason. Even law firms with robust media budgets shudder at the thought of allocating funds to online ads. So, why are law firms reluctant to dip their toes into online advertising? In this particular game of […]

Digital marketing can do incredible things for your law firm. The downside is that everyone knows that by now. The online space is crowded with attorneys marketing their practice. So how can you increase your law firm’s online visibility and build more business this year? Check out these 20 can’t-miss digital tactics for law firm […]

Just when you thought you learned every acronym on the planet already, CRO, also known as Conversion Rate Optimization, enters the fray. By no means is CRO a new term in the marketing world. Conversion Rate Optimization has long been a focal point for marketing departments, gathering data to analyze ways to increase engagement with […]

PPC is a complex area of digital marketing. Legal marketers often wonder which resources can help them to navigate an ever-evolving PPC landscape. Here we break down some of our favorite tools to help with PPC marketing for lawyers. PPC Marketing for Lawyers Tools for an Initial Audit Before you dive into the world of […]

Your future clients are almost certainly online, and that’s where they will look for your services. However, planning strategies to gain visibility online can be complex and even overwhelming. How can you create a digital marketing strategy that is effective, flexible, and ready to execute? In this post, we are breaking down the online law […]

The internet is a huge environment and growing every day. Almost 5 billion people throughout the world use the internet, and marketing experts know that meeting your target audience where they are is crucial. Here’s what legal marketers need to know about the topic of law firm internet marketing, along with specific tactics that are […]

Pay-per-click (PPC) advertising is a powerful tool for firms looking to grow their reach and drive traffic. However, many of our clients tell us that they find PPC to be overwhelming. There is such a range of factors to think about, platforms to use, and data to analyze that it can be hard to know […]

A decade ago, the concept of “connected TV” meant ensuring your plasma screen was plugged into a power outlet. Today, “connected TV” has taken on a whole new meaning and revolutionized the way advertisers reach new clients. Streaming content providers like Hulu, AppleTV, Paramount+, and Roku devices are some of the big names in “connected […]

In a highly competitive environment, it’s essential that your landing pages do their job. How can you make sure your landing pages are doing more to draw in potential clients than your competitors? Start by checking them out! A robust competitor analysis can help you identify areas for inspiration as well as opportunities. Here are […]

A compelling podcast can do a lot for your brand and your personal thought leadership. But if you plan to start a podcast, have you considered what you’ll call it? The title of your podcast is crucial. It forms a potential listener’s first impression, sets the tone, and helps your audience find your episodes in […]

Almost everyone can agree that a freshly baked cookie’s buttery, sweet, and sometimes chocolatey aroma is intoxicating. In marketing, fresh “cookies” can be equally as satisfying, if not more, for your law firm’s prospect of attracting new clients. As security concerns over how companies access a user’s data increase each day, the implementation of “cookies” […]