Category: Digital Marketing

One of the topics we get asked about most often is paid advertising. Some of the savviest digital marketers occasionally admit that Pay-per-click (PPC) is a subject that eludes them. Even if you don’t plan to become an expert, it’s important to know the basics of PPC for law firms. Here is a brief guide […]

Converting downtime into uptime can be one of the most effective ways to maximize productivity. For example, drivers stuck in gridlock traffic often look to podcasts as a means of turning the “stop and go” into a chance to learn and grow. Inserting your content into a client’s downtime/uptime conversion creates value, and, as we […]

In an online world, your law firm’s marketing approach must encompass various digital strategies along with the more traditional techniques. But with so many firms going digital, merely posting content isn’t going to drive success. To ensure your practice remains competitive in today’s increasingly crowded digital marketplace, be sure to keep these 10 tips in […]

Well-planned lead nurturing strategies play a big role in obtaining new clients. Building a relationship with leads and ushering them through each step of the sales funnel requires several marketing tactics – with email lead nurturing being at the forefront. A lead nurturing email is a message delivered to contacts as they move through your firm’s […]

Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand awareness and positioning your firm as a thought leader. Keep reading if you’ve been curious about podcasting for law firms but […]

If you’re new to email marketing, it can feel overwhelming. A science all its own, it differs from other marketing channels in many important ways. Lawyers responsible for their own marketing often need a crash course in email marketing for law firms.  Below are some of the most common questions lawyers ask about email marketing […]

Today’s competitive landscape is increasingly digital. That’s not a problem for people who are particularly savvy when it comes to digital channels….but that’s not usually the case for attorneys who spend their time honing legal expertise. If you have found your practice struggling to make revenue goals or generate the leads you want (or even […]

A law firm email newsletter is one of the most effective ways to provide real value to your readers and encourage them to engage more with your firm. They tend to be a high-performing tactic in a well-developed email strategy. That being said, there are a lot of steps necessary to make sure your newsletter […]

2021 was an unprecedented year for digital marketing amongst law firms. Many turned to new and creative ways to connect with their audience and amplify their voice. However, with such a fast-changing world, many law firms are wondering how to keep up with legal marketing trends. Here are our predictions for what will trend in […]

As 2021 comes to an end, we wanted to take a look back at what some of the most popular topics were on our blog this year. When it comes to digital marketing, it’s always important to keep up with what’s trending in popularity and sparking people’s interest. Here’s a look at Good2bSocial’s top 10 […]

Online marketing is a broad term that covers all manner of digital brand building and lead generation. The internet evolves constantly, but it’s important to understand how to use online marketing for law firms – because most potential clients convene there every day. Keep reading to learn more about how to meet your future clients […]

Landing pages are a smart way to get web visitors to interact with your site. Whether you’re trying to engage with future clients, get people to take a targeted action, or promote something specific, landing pages are a big part of converting website visitors into leads. Landing page content is crucial – but don’t overlook […]