Category: Digital Marketing

Law Firm Digital Marketing Strategy: Consumer vs. Corporate

A Tale of Two Cities “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was […]

Baker McKenzie Earns Top Facebook Ranking in The 2017 Social Law Firm Index

The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe their […]

McDermott Earns Top LinkedIn Ranking in The 2017 Social Law Firm Index

The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe their […]

White & Case Earns Top Twitter Ranking in The 2017 Social Law Firm Index

The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. White & Case achieved the top Twitter ranking. A standout feature […]

DLA Piper Earns Top Overall Ranking in The 2017 Social Law Firm Index

The 2017 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. We asked the top firms in each category to describe their […]

Legal Marketing Tools: A Comparison of CRM Systems for Law Firms

In our Legal Marketing 2.0 podcast, we’ve discussed how law firm CRM can be used for a multitude of activities like communication, coordination, client service, and business development. When deciding to use CRM systems for law firms, one must first understand their goals in order to receive the most value from their efforts. Some firms may […]

What to Do After a Website Redesign

A website redesign can be a great way to breathe new life into your law firm’s site. Updating your site design can do a lot to increase traffic and engagement. The process of getting from current site to new site, though, can be nerve racking. See: What to do Before Redesigning a Website Even though […]

What to Do Before Redesigning a Website

It’s inevitable that at one point or another you’re going to want to redesign your law firm’s website. Maybe search rankings have dropped off. Maybe lead generation and conversions have fallen. Maybe it’s just been a while and the site isn’t fitting in with modern trends. There are plenty of good reasons to give your […]

5 Ways To Fine-Tune Your Law Firm Contact Page For Better Conversions

The contact page just might be the most important page on your law firm’s website. It is the point at which potential clients will decide if they trust you and give you their contact information. It is where your relationship with a new client begins. Yet, while careful thought is put into many website design […]

Legal Marketing Tools: Enterprise Email Platforms for Law Firms

Email marketing tools Concep, Vuture, and Tikit, go beyond the basics of email which appeals to large law firms with a variety of needs. While it’s certainly not new, email marketing is still important. It remains an effective way of generating leads, building credibility, and strengthening relationships with clients through any device. Over 90% of […]