Category: Digital Marketing

A compelling podcast can do a lot for your brand and your personal thought leadership. But if you plan to start a podcast, have you considered what you’ll call it? The title of your podcast is crucial. It forms a potential listener’s first impression, sets the tone, and helps your audience find your episodes in […]

Almost everyone can agree that a freshly baked cookie’s buttery, sweet, and sometimes chocolatey aroma is intoxicating. In marketing, fresh “cookies” can be equally as satisfying, if not more, for your law firm’s prospect of attracting new clients. As security concerns over how companies access a user’s data increase each day, the implementation of “cookies” […]

In years past, law firms looking to take to audio platforms had to expend a lot of effort. They needed to find a station that would host their legal programming, come to the studio, work with a group of recording techs, and hope that their target audience happened to be listening when the program finally […]

Legal marketing is unique in many ways. It differs immensely from B2C marketing, and even from B2B marketing. We’ve put together a quick guide on online attorney marketing for legal marketers to review. If you’ve practiced legal marketing for a long time, some of this information might be a refresher. For more recent marketers, you’ll […]

One of the topics we get asked about most often is paid advertising. Some of the savviest digital marketers occasionally admit that Pay-per-click (PPC) is a subject that eludes them. Even if you don’t plan to become an expert, it’s important to know the basics of PPC for law firms. Here is a brief guide […]

Converting downtime into uptime can be one of the most effective ways to maximize productivity. For example, drivers stuck in gridlock traffic often look to podcasts as a means of turning the “stop and go” into a chance to learn and grow. Inserting your content into a client’s downtime/uptime conversion creates value, and, as we […]

In an online world, your law firm’s marketing approach must encompass various digital strategies along with the more traditional techniques. But with so many firms going digital, merely posting content isn’t going to drive success. To ensure your practice remains competitive in today’s increasingly crowded digital marketplace, be sure to keep these 10 tips in […]

Well-planned lead nurturing strategies play a big role in obtaining new clients. Building a relationship with leads and ushering them through each step of the sales funnel requires several marketing tactics – with email lead nurturing being at the forefront. A lead nurturing email is a message delivered to contacts as they move through your firm’s […]

Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand awareness and positioning your firm as a thought leader. Keep reading if you’ve been curious about podcasting for law firms but […]

If you’re new to email marketing, it can feel overwhelming. A science all its own, it differs from other marketing channels in many important ways. Lawyers responsible for their own marketing often need a crash course in email marketing for law firms.  Below are some of the most common questions lawyers ask about email marketing […]

Today’s competitive landscape is increasingly digital. That’s not a problem for people who are particularly savvy when it comes to digital channels….but that’s not usually the case for attorneys who spend their time honing legal expertise. If you have found your practice struggling to make revenue goals or generate the leads you want (or even […]

A law firm email newsletter is one of the most effective ways to provide real value to your readers and encourage them to engage more with your firm. They tend to be a high-performing tactic in a well-developed email strategy. That being said, there are a lot of steps necessary to make sure your newsletter […]