Category: Digital Marketing

What is a chatbot? Simply put, they are computer programs designed to simulate conversation with human users, especially over the Internet. They can leverage voice, text, or a mix of both. In voice based options (like Alexa), the response to a question will be returned verbally. If the interaction happens in a chat window online, […]

As a law firm, it is important to ensure your website is ADA accessible, making it possible for those with hearing or visual disabilities to access your page and all the content on it. Optimizing for website accessibility provides numerous benefits, both to your law firm and potential clients. Unfortunately, according to the World Wide […]

If you’re not familiar with call tracking, you could be missing out on a key way to strategically target clients and gain valuable insight that will help with your marketing and business development efforts. Here’s what you need to know. What is call tracking? Call tracking (otherwise known as call analytics, attribution, or intelligence) is […]

For unsecured law firm websites, the time may have come to make the upgrade to an HTTPS site. Google will soon mark all HTTP sites with a notification advising users that the site is “not secure.” Previously, HTTP sites were displayed with a neutral information icon; however, that icon will be replaced with an additional […]

What is GDPR? GDPR means General Data Protection Regulation. It is a unified law that protects the data and privacy of people within 28 European countries. This regulation aims to give individuals control over what happens to the personal data they share with companies. GDPR requires businesses to explicitly get people’s consent before they can […]

Putting together a dashboard to keep track of your law firm’s marketing KPIs (key performance indicators) is one of the best ways to organize and visually display the results of your marketing campaigns. A well-built dashboard can help your team to stay on point and to ease communication between marketers and decision makers, making it […]

Lawyer and law firm directory listings are an often overlooked part of the Internet landscape. Many law firms work hard at building up their own website and social media presence, but don’t think very much about how they can utilize all of those third party sites that their audience may be interacting with. Because business […]

Reputation management essentially refers to controlling the message everyone sees relative to you and your profile, or that of your firm. Good reputation management helps you to establish trust, highlight your successes, and even accomplish goals before you meet a prospective client in person. Reputation management is an important part of every lawyer’s and law […]

Marketing automation refers to a collective software that exists with the goal of automating marketing actions. Those marketing actions are pointed toward driving awareness to your firm using your website and using your market to procure more business development opportunities. These technologies automate marketing activities in order to increase efficiency. This webinar wrap-up delves deeper […]

Marketing Automation is being used by companies and professional services firms to segment their target audience and generate more leads and clients. Law firms are now just beginning to become aware of the benefits of marketing automation but are unsure of exactly how automation works, what platform to select, and how to make a case […]

If your law firm hasn’t yet claimed its Google My Business listing, you should make it a priority to do so. It won’t take long to set up, and it can be an extremely valuable digital asset. The process of claiming and setting up the listing is often lumped in with SEO tasks and techniques, […]

Google Search Console is important for a law firm’s website in that it can tell you about your site, show how it appears in search results, alert you to technical issues, and much more. This past July, Google announced a beta version of Search Console and gradually released it to select users. On January 8th, […]