Category: Digital Marketing

In today’s competitive landscape, it has become even more essential for law firms to dedicate time and effort to building the ideal website. There are many factors that make a “good” law firm website, but today, the emphasis is on how well a website attracts and engages clients. Client-centric law firm websites are user-friendly, attractively […]

Do you feel caught up on all things Google? With their complex and ever-changing models, it can be hard to understand how to be successful in their search engine. Just in case you’re feeling like an expert – they’ve launched a new API update to keep you on your toes! Google recently launched version 4.4 […]

Audio is an effective yet frequently underutilized medium in content marketing. While podcasts aren’t the only type of audio content out there, they have been growing in popularity. The 2018 Infinite Dial Study by Edison Research found that over 22% of the US, or 73 million people, listened to a podcast in the last month. […]

Pop-ups are the windows that act out their name by popping up on your screen at the most unexpected times. Some are small, and some are nearly full-screen size. The large ones can be the most annoying to users, as they cover up the page that they’re trying to read. Is there really a good […]

As we get further into the digital age, the world is getting smaller and smaller. Connectivity proves to be both a blessing and a curse for law firms and their success. With large networks comes oversaturation and competition – two words that can result in your firm’s demise. Reviews are no new concept to the […]

Are you interested in producing better results and growing your practice through a smarter approach to web design? Chances are, the answer is yes. Traditional held beliefs about web design are becoming outdated. In today’s digital world, your website is the number one marketing and business development tool at your disposal. Research shows that most […]

One of the best ways to advertise your law firm and increase your business is via traffic to your blog. When people read your blog, they will be more likely to view you as an authority in the world of law and think of your firm when they need services. Follow these tips to boost […]

Law firms that are focused on generating new qualified leads and acquiring new clients through their website need to ensure that their website is optimized for conversions. Conversion rate optimization (CRO) aims to convert qualified leads from visitors to your law firm website. The goal of CRO is to ensure that you capture the contact […]

Many law firms and professionals in the legal industry have enjoyed success based on specialized skill sets, great reputations, and client acquisition through word-of-mouth. However, those things are not enough in today’s market. The new word-of-mouth is online presence, and improving it can result in increased prospects, clients, and deals. Here are a few of […]

How are you feeling about your marketing efforts in 2019? What changes are you going to make for the new year? If you are not thinking about increasing digital efforts, you might already be behind where you need to be. In the study we shared recently, we talked about the status of marketing for law […]

The popularity of podcasts continues to grow, paving the way for the tool to become today’s most utilized and accessible storytelling platform. Numerous law firms have jumped on this trend in past years, using it to not only promote their own firm, but to discuss external affairs. In fact, 21% of Am Law 100 firms […]

Law firms are notoriously busy places. Between billable hours, business development, and administrative tasks, there’s not much time left for marketing and advertising. We find that it’s typically for this reason that many lawyers continue using traditional methods that they have seen success with in the past. Though these mediums may be outdated in some […]