Category: Digital Marketing

To achieve growth, it’s important that you have the right forces working together at the right time. Those forces include people, processes, and tools. This blog post will help with the tools component – keep reading to learn what we consider to be 10 essential tools for law firm marketers. These powerful tools – some […]

All online searches begin with someone — maybe a client or a prospect — typing a keyword or (key phrase) into a search engine. Researching and uncovering the common keywords that are used to find out information relevant to your law firm’s services is coveted insight. Lawyers can use keyword research to understand their target […]

Legal marketers need to take advantage of all the tools available at their disposal, including the seemingly endless tools from Google. If you do not already use Google Search Console to report on your marketing campaigns, you are missing out. Best of all, this is one of the many Google tools that is completely free. […]

In today’s technology-driven global economy, it is essential that your law firm’s website has a professional appearance and provides valuable client-centric information to your target audience. To stay competitive in the modern marketplace, your law firm website has to instill a level of credibility and trust in order to influence prospective clients to pick up […]

Today’s online landscape presents more opportunities than ever for savvy legal marketers. However, that doesn’t mean there’s not a science to making smart digital moves to earn more clients. With search engine results pages (SERP’s) getting more complex and digital options increasing, it can be difficult to know which digital marketing strategies your law firm […]

Do you have a favorite podcast? How did you come across it – perhaps by following a favorite author, or a recommendation from a friend? Now that Google is serving a new podcast search update, law firms are able to come across new content simply by searching for what you might like to hear.  Google […]

Native advertising has become a valuable asset in the marketer’s toolbox, and for good reason! In the modern-day business landscape, merely knowing your audience is no longer enough to capture their attention. Native advertising, no matter how important, is only effective when utilized correctly. In order for lawyers to work to polish up their advertising […]

Does your law firm’s target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong numbers and chasing after the wrong people. We tend to oversimplify things and just go along with […]

Many lawyers and law firms today engage in socially responsible practices and make an effort to give back to their communities. These efforts not only benefit society at large but also are helpful in a business development sense given that 86% of consumers today believe companies should make a commitment to address social issues. That […]

Among the various tools up your sleeve when it comes to promoting your law firm, you should never overlook the importance of employee advocacy. A great deal of employee advocacy will take place over social media. Using social media, employees share their work culture, professional interests, or their job.

As a legal marketer or law firm that continuously works to optimize its web pages for search, Google’s newest search change should be on your radar. Called the “site diversity change,” the change that rolled out last week seeks to achieve more diversity in search results by showing no more than two listings from the […]

Most law firms are aware of Google Analytics, but that does not necessarily mean that they are using it to its full advantage. When used correctly, Google Analytics is among the most useful tools to help your firm understand your website’s traffic, so it is important to learn all you can about the platform. One […]