Category: Digital Marketing

In the year 2023, digital marketing is crucial. The challenge is it can feel complicated and overwhelming. Even the biggest believers in digital methods may pause before diving in. That being said, there are a few classic online marketing strategies that business leaders should embrace. These timeless digital marketing strategies are not going anywhere – […]

AI is everywhere, and Google is no exception. Google Analytics 4 provides data-driven insights that can be utilized daily and can be highly valuable to legal marketers. Features like automated insights, custom insights, and personalized recommendations highlight the power of AI in guiding better marketing. Here’s what legal marketers need to know about Google Analytics […]

Account-based marketing (ABM) is an increasingly effective strategy for B2B law firms. In fact, research shows that 76% of marketers achieved higher ROI with ABM than with any other marketing strategy. ABM involves targeting a specified and pre-defined list of companies or individuals. Instead of targeting the entire world of people who could be in […]

Pretty much everyone spends at least a few minutes of their day watching videos. In fact, 81% of Americans use YouTube and it is the second most used social media platform in the world. The potential to reach such a huge audience is just one reason to invest more in law firm video marketing this […]

When you’re trying to grow a business, the ever-evolving digital landscape can feel overwhelming. With that in mind, we created this refresher on all things digital marketing for your law firm.  What is a Digital Marketing Strategy? A digital marketing strategy involves planning to establish an online presence through digital channels like organic search, social […]

Your website is more important than you think – or, maybe you are one of the lucky ones who already realized how crucial your website is. It’s the first impression potential clients see, and has the opportunity to be your biggest marketing tool.  According to research, 75% of your website’s credibility is related to its […]

High-quality content isn’t the only thing that matters when it comes to SEO. Inbound links are also a major element of a successful SEO strategy. Many digital marketers treat a linking strategy like an afterthought, when it actually requires a proactive and intentional approach. If you have questions on precisely how to leverage internal linking […]

One of the many challenges of digital marketing is gauging whether your current strategy is working or not. Without using KPIs, or Key Performance Indicators, you will only be getting vague estimates and no clear picture if your firm’s goals are really being achieved. Tracking your online presence and trajectory using KPIs will ensure that […]

Lawyers and law firms are increasingly turning to the online world for lead generation. Luckily, there are many ways to acquire leads quickly and effectively online. The following 15 lead generation tactics can be used by law firms of all sizes and practice areas. The key is to test and modify to make them work […]

Video marketing has become essential, but quality is still more important than quantity. Simply developing videos to reach your audience isn’t enough – videos need to resonate with viewers in order to move the needle for your firm. In fact, resonance is the most important factor in whether or not your audience will take action.  […]

High bounce rates are bad for business. For web marketers, reducing bounce rate is an important part of strategy. Bounce rates can provide key insights that reveal opportunities. If you can identify high bounce rates, you can then take steps to increase site engagement and improve site performance by using these law firm website design […]

Pay-per-click advertising is a complex science. Often, firms decide to boost their traffic through paid advertising channels and soon find themselves in over their heads. Even the best-trained experts need to continuously study paid advertising channels and learn new ways to improve performance. Here are some tips from some of the most knowledgeable PPC experts […]