Category: Digital Marketing

Chatbots for Lawyers: The Art of Conversational Marketing

Conversational marketing is a key part of promotion for any business, including law firms. As technology improves, new methods of conversational marketing arrive, including chatbots. Chatbots can be an excellent tool for lawyers as they help bring in new clients and keep existing clients happy. How Chatbots Can Help Lawyers Take some time to understand […]

The 2018 Law Firm Digital Marketing Survey

How important is digital marketing for law firms? In September, Good2bSocial and the Legal Marketing Association (LMA) jointly conducted a survey to discover trends and best practices in law firms’ use of digital marketing. The survey, the first of its kind, asked legal marketers at law firms to indicate how their firms are using digital […]

Email Optimization for Law Firms: Industry Open Rates and Best Practices

If you’re using email as part of your marketing or business development process, then you already understand its power. Just to drive home how critical this channel is, though – let’s look at some numbers. Email Open Rates in the Legal Industry If you send 200 emails focused on generating new meetings, and your average […]

Law Firm Landing Pages: What to Do, and What Not To

There’s a reason A/B testing for landing pages is so common. It’s because making even small changes can significantly impact the conversion rate of a page. Tiny things like button placement and colors can affect how many people are willing to click on your call to action. However, there are a few things that all […]

Part 2: How to Make Your Law Firm’s Website Load Faster

This post is the second in a series on tips for optimizing your law firm’s website speed and performance. As a refresher, Google’s Page Speed Insight Rules are something you need to understand and pay attention to. Begin by plugging your URL into their PageSpeed Insights, and take a look at your current breakdown. You’ll […]

How Law Firms Can Incorporate Video into Their Email Marketing

Email marketing is one of the most effective channels for law firms to reach their audience, but how can firms make their emails even better? In the past, we’ve talked about the power of video and why lawyers and law firms should be using them to increase engagement. Imagine your typical client alerts or firm […]

How to Make Your Law Firm’s Website Load Faster

Speed matters. In today’s age of instant gratification, making a potential client wait can be the difference in earning their business or seeing them go to another firm. As you know, this applies to most areas where clients expect to see a sense of urgency – including your website. In fact, 53 percent of mobile […]

What’s Your Purpose? Brand Awareness vs. Lead Generation for Law Firms

Law firm marketers are usually called upon to handle various different tasks and initiatives. Some of those tasks are focused on raising a firm’s brand awareness and enhancing the thought leadership position of the firm’s lawyers. Other tasks are focused on supporting business development and generating leads in order to acquire new clients.  Lead generation […]

How Law Firms Can Use Chatbots for Business Development and Client Service

What is a chatbot? Simply put, they are computer programs designed to simulate conversation with human users, especially over the Internet. They can leverage voice, text, or a mix of both. In voice based options (like Alexa), the response to a question will be returned verbally. If the interaction happens in a chat window online, […]

The Importance of Website Accessibility for Law Firms and How to Improve It

As a law firm, it is important to ensure your website is ADA accessible, making it possible for those with hearing or visual disabilities to access your page and all the content on it. Optimizing for website accessibility provides numerous benefits, both to your law firm and potential clients. Unfortunately, according to the World Wide […]

A Guide to Call Tracking for Law Firms

If you’re not familiar with call tracking, you could be missing out on a key way to strategically target clients and gain valuable insight that will help with your marketing and business development efforts. Here’s what you need to know. What is call tracking? Call tracking (otherwise known as call analytics, attribution, or intelligence) is […]

What the New Google Chrome Warning Means for Unsecured Law Firm Websites

For unsecured law firm websites, the time may have come to make the upgrade to an HTTPS site. Google will soon mark all HTTP sites with a notification advising users that the site is “not secure.” Previously, HTTP sites were displayed with a neutral information icon; however, that icon will be replaced with an additional […]