law firm content marketing

Top Legal Marketing Blog Posts of 2023

by Beth Winstead • December 18th, 2023 • Blogs and Microsites, Digital Marketing | Blog

legal marketing blogAs we near the close of another impactful year, let’s reflect on the noteworthy content that graced our blog throughout 2023. In the ever-evolving landscape of digital marketing, staying attuned to pivotal subjects is not just advantageous but imperative for success. Our legal marketing blog has served as a conduit for insightful exploration, offering a broad perspective on the dynamic world of online engagement. Presenting the top 10 entries that resonated most profoundly with our audience, we invite you to revisit a diverse array of topics that sparked meaningful conversations. These entries encapsulate the spirit of 2023 and underscore our commitment to delivering relevant and enriching content in the swiftly changing realm of digital marketing.

Top 10 Legal Marketing Blog Posts of 2023

1. Unlocking the Potential of TikTok for Law Firms

TikTok’s rapid growth, now with 1.7 billion users, offers law firms a unique opportunity for brand engagement. This blog post explores TikTok’s impact on legal marketing, delving into key terms, algorithm strategies, and practical tips for creating compelling content. It also showcases successful law firm accounts on TikTok, highlighting the platform’s potential for increased brand awareness and audience connection.

2. 5 Reasons You Shouldn’t Use ChatGPT to Create Your Law Firm’s Website Content

Using ChatGPT for creating law firm website content comes with risks. While AI tools like ChatGPT can save time, they may provide inaccurate information with high confidence, posing a significant issue for the legal industry where accuracy is crucial. In this blog, we provide you with tips on what you need to know about using ChatGPT for creating your law firm’s website content.

3. 13 Tips for Writing The Perfect Attorney Website Bio

Crafting an impactful attorney bio is crucial as it significantly influences the perception of legal services. Attorney bios not only contribute to substantial law firm website traffic but also play a pivotal role for in-house counsels researching and hiring outside counsel. To ensure your bio captures the attention of target clients, in this blog, we provide our 13 tips for writing the perfect attorney website bio.

4. How to Use Threads: 10 Best Practices for Success

Threads, the app developed by the Instagram team and backed by Meta, has gained significant traction since its release, aiming to become the new ‘virtual town square.’ Law firms diving into Threads may wonder about the best practices for engaging with the platform. In this blog, we employ a comprehensive guide for law firms on Threads best practices.

5. Law Firms Should Leverage AI for SEO and Content Creation

AI is reshaping the digital marketing landscape, offering law firms powerful tools for SEO and content creation. AI presents law firms with the opportunity to optimize various aspects of their digital marketing strategy, from content creation to campaign optimization and marketing automation. In this blog, we explore five ways law firms can leverage AI.

6. Google Has a New Top-Level Domain for Law Firms

Google has launched a new top-level domain (TLD) specifically for law firms, named .esq. This TLD aims to allow law firms to better represent their industry and potentially enhance search rankings. This blog educates law firms on the .esq domain and provides a unique opportunity for law firms to stand out in search engine results and improve conversion rates by aligning with user search queries.

7. 15 Tips for Writing Impactful Law Firm Case Studies

Law firm case studies are crucial for showcasing expertise and attracting potential clients. These self-contained stories highlight a client’s journey, demonstrating problem-solving strategies and successful outcomes. Case studies build trust, exhibit targeted result achievements, and serve as effective marketing tools across various platforms. In this blog, we offer 15 tips for writing impactful law firm case studies.

8. 15 Essential Web Marketing Strategies to Boost Your Law Firm’s Online Presence

Web marketing is crucial for law firms in the modern era, with potential clients relying on online searches. Effectively marketing a law firm online requires multiple elements working in tandem. When done properly, digital marketing will raise your law firm’s profile, build credibility in your areas of expertise, and help you get in front of your target audience with the right message. This blog presents 10 tips to enhance a law firm’s online presence.

9. How Google’s Core Algorithm Update Will Affect Law Firms in 2023

Google had initiated its March 2023 core algorithm update, a process that was expected to take up to two weeks. These updates aimed to enhance Google’s ability to deliver high-quality and relevant search results. In this blog, we investigated the impacts of the Core Algorithm and the changing scope of SEO for law firms.

Related: What Law Firms Need to Know About Google Analytics 4

10. Law Firm Content Marketing Trends to Follow in 2023

Key content marketing trends for 2023 include building trust through consistent and credible content, collaborating with influential voices, capitalizing on the rise of short-form videos and podcasts, adopting an omnichannel approach, and so much more. In this blog, we evaluate these trends aimed to enhance engagement, credibility, and user experience for law firms.


To create a plan for 2024 and beyond, law firms should review the trends and insights of digital marketing for 2023 as the year comes to an end. Do you want to take your digital marketing efforts to the next level in 2024 but don’t know where to begin? Your law firm can benefit from our team’s extensive experience in all facets of digital marketing. To begin, contact us now!


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