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Harnessing LinkedIn’s AI-Powered Premium Experience: A Game-Changer for Legal Professionals

by Kevin Vermeulen • December 11th, 2023 • AI, Digital Marketing | Blog

AI-powered tools are becoming standard in every sector, and the legal industry is no exception.LinkedIn's AI-Powered Premium Experience

With the recent introduction of the new AI-powered LinkedIn Premium experience, lawyers, law firms, and legal marketers can now leverage advanced algorithms to unlock new opportunities, streamline their job search, and gain unprecedented insight into potential clients and leads.

So, how does the new AI-powered LinkedIn Premium experience bring a whole new level of personalization to every interaction? Let’s delve a little deeper.

Unleashing the Power of AI in Job Search

If you’re a lawyer on a quest for new opportunities, LinkedIn’s AI-powered job seeker experience is designed to transform your journey. This innovative feature meticulously scrutinizes content within your feed and across job postings, highlighting pivotal opportunities that align with your skill set and career goals^1^.

The new AI features can also help you assess whether a job is a good fit for you and assist in positioning yourself as an attractive candidate^2^. By seamlessly integrating research on roles, companies, and industries, as well as interview preparation into the LinkedIn experience, the AI-powered platform enables you to concentrate on other vital aspects of your professional development.

A New Level of Insight

By leveraging advanced AI algorithms and Microsoft Bing to offer up timely information, the new LinkedIn Premium experience can also provide valuable insights to help law firms and legal marketers identify opportunities for driving engagement. The AI system sifts through lengthy articles, videos, and posts, highlighting key information that can be beneficial to you^3^. This way, legal marketers can stay informed about current global events and trending topics relevant to their firm’s practice areas and shape their content strategy accordingly.

A Tailored Connection Strategy

Another significant advantage of the AI-powered LinkedIn Premium experience is its capacity to enhance networking strategies. LinkedIn’s algorithm takes into account a user’s profile, activity, preferences, and even subtler interactions to suggest connections that could be valuable to you^4^. These suggestions can lead to fruitful relationships not only with potential clients but also with other legal professionals, mentors, and industry thought leaders. Building a robust network is critical in the legal field, and this feature provides a tailored and efficient approach to doing just that.

Personalized Learning Opportunities

LinkedIn’s AI capabilities also extend to its Learning platform, transforming it into a personalized professional development tool^5^. It can recommend courses, webinars, and articles based on your career interests and skill gaps identified through interaction with the platform. This provides legal professionals an edge by keeping them updated with the newest legal trends, technologies, and skills necessary to excel in their field.

Leveraging LinkedIn’s Premium Experience: Tips and Tricks

The AI-powered LinkedIn Premium experience presents a new way of navigating the professional landscape for legal professionals. But while it is indeed a game-changer, leveraging the power of AI to create a more personalized, efficient, and insightful professional journey, maximizing its potential will require some work on your part:

  • Make sure to regularly update your profile with your latest skills, experiences, and goals. By doing this, you provide the AI system with the most up-to-date information, allowing it to find more relevant opportunities for you.
  • Engage with content on your feed. The more you interact with posts, articles, and other content, the better the AI can understand your preferences and interests. This helps the AI system tailor its recommendations specifically to your needs.
  • Don’t just sit back and wait. Take advantage of the AI-powered features available to you. Use them to gain valuable insight into potential clients and leads. By leveraging the power of AI, you can uncover new opportunities and stay ahead of the competition.


The new AI-powered LinkedIn Premium experience is designed to provide more personalization with every interaction. By tapping into these powerful features, lawyers and legal industry professionals will be better positioned to streamline their job search, unlock fresh opportunities, and stay at the forefront of an ever-evolving industry. If you don’t feel confident choosing or implementing an AI platform, reach out to our team. Our marketing technology consultants can help you understand your current martech stack and see where you measure up and where there are gaps, so you can pick the AI tools that create the most ROI for your firm. 


  1. LinkedIn Launches New AI-powered Features for Profile Optimization
  2. Embracing AI: A Bright Future for Lawyers
  3. Optimize Your Legal Work with AI: Essential Tools for Lawyers
  4. AI: The Future of Law Firm Marketing Strategy
  5. LinkedIn Learning: The Future of Professional Education
  6. Future Lawyers in the Age of AI: Adapting to Change

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