Category: Digital Marketing

Account-Based Marketing Can Help Law Firms Gain A Competitive Edge

Account-based marketing (ABM) is becoming increasingly important in the business-to-business sector. But while many types of professional service firms have found it to be an effective, efficient growth strategy, law firms have been slow to hop on the ABM bandwagon. They need to get on board soon or risk being left behind. What is ABM? […]

Lead Nurturing Emails For Law Firms: The Ultimate Conversion Tool For Your Firm

What would your revenue look like if you could generate 50% more leads qualified leads through online marketing? Obviously that scenario would be a game-changer for your law firm, and it’s actually possible. The key is lead nurturing emails. What is lead nurturing? Lead nurturing involves connecting with individuals who have shown some degree of […]

A Beginner’s Guide to Online Lead Generation for Lawyers

Is your website driving leads for your law practice — real leads that turn into clients? Online lead generation is the number one challenge for most lawyers and law firms. Leads are getting harder and harder to come by using traditional marketing techniques like print ads or speaking engagements. With fewer quality leads coming in, […]

7 Key Programmatic Advertising Trends Law Firms Should Know

Programmatic advertising is “the practice of using intelligent software to automatically buy digital advertising space on different channels and platforms,” and it can be a significant portion of a digital marketer’s plan. Programmatically sold advertising was worth 106 billion U.S. dollars in 2019 and is expected to continue to grow rapidly. As a reminder, the […]

SEO vs PPC for Law Firms: How They Work Together to Drive Growth

When it comes to digital marketing, it can be difficult to know where to focus your resources and attention. When it comes to channels like SEO (search engine optimization), PPC (pay-per-click advertising), and other mediums, we are often asked “which one should I choose to market my law firm?” But the truth is digital channels […]

Why Law Firms Should Use Inbound Marketing to Generate More Leads

Law firms can generate highly qualified leads through inbound marketing strategies. If you’re not familiar with the term, inbound marketing is a strategy for attracting more qualified leads organically through content creation, essentially drawing in potential clients who are actively looking for answers. The basic workflow of inbound marketing consists of potential clients researching online, […]

How Law Firms Can Own Data And Measure Performance In A Cookieless World

Law firm marketers today are facing an interesting paradox. On the one hand, the advances in analytics mean that data-driven decision-making is easier than ever. On the other hand, consumers are becoming more savvy, prioritizing privacy and expressing concerns about how companies and publishers are collecting data through the use of 3rd party cookies. Fortunately, […]

How to Build a Quality Email Database for Your Law Firm

Since email is still important, so are email lists. Email has one of the highest returns on investment of any channel, but to see those results you need a broad, engaged email list. Without a strong email list, you could be missing out on thousands of opportunities for gaining attention and connecting with prospects.  Should […]

How your Law Firm Can Create a Lead Nurturing Strategy in 5 Steps

Lead nurturing is a set of activities that move a lead through the buyer’s journey by  building awareness, engaging, and educating them with valuable content, thereby creating relationships and building trust. This is critical because no matter how intrigued a prospect is, they are unlikely to convert right away. Because of this, law firms need […]

Five Online Reputation Management Tools for Lawyers

Today’s client or customer is more savvy than ever. They want reliable and credible information that makes them feel good about spending their money with your law firm. Not only that, they are turning to the internet for that information more than in the past. Research shows that over 80% of potential clients will think […]

10 Things to Consider for your Law Firm’s Website Redesign

Your website provides your law firm’s first impression. For many law firms, it’s the biggest marketing tool they have. That means that redesigning your website can contribute directly to your bottom line. That being said, a website redesign is a serious project that requires resource commitments across people and budgets. Here are 10 considerations that […]

20 Simple Tricks to Grow Your Law Firm’s Email List Faster

According to HubSpot, your email list is degrading by almost 23% every year. People change jobs, their email addresses change, or they opt out of your email communications. As a legal marketer, part of your job is updating and adding to your email list to help generate or nurture leads through email campaigns. Many people […]