Author: Natalie Moe

Podcast Episode 193: Let Your Geek Flag Fly

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Boyd who is a 25 year veteran of the legal industry. She started her career at law firms Shearman & Sterling and White & Case. After completing her MBA at NYU in 2014, she took her...

5 Misunderstood Content Marketing Best Practices

A best practice is “a standard or set of guidelines that is known to produce good outcomes if followed.” Best practices are hugely helpful because they allow you to make use of experiences prior to your own. However, “best” doesn’t mean “indisputable”, or something...
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Podcast Episode 195: Podcasting to Promote Your Niche Practice