A Look Back at Our Top Legal Marketing Blog Posts of 2021

As 2021 comes to an end, we wanted to take a look back at what some of the most popular topics were on our blog this year. When it comes to digital marketing, it’s always important to keep up with what’s trending in popularity and sparking people’s interest. Here’s a look at Good2bSocial’s top 10 blog posts in 2021:

1. 6 Tips for Lawyers on Writing the Perfect Social Media Bio

Many lawyers either overlook writing a social media bio, or just aren’t sure what to write. With so many users on social media, having a bio that stands out is essential in order to get noticed. This post goes over tips for writing social media bios and how to tailor them for each platform.

2. LinkedIn for Lawyers: 10 Steps to the Perfect Profile

LinkedIn is the leading professional networking site. For this reason, all lawyers can benefit from being active on LinkedIn. Similarly to writing the perfect bio, lawyers should look for ways to improve their profile in order to stand out. This post gives a step-by-step guide on how to create the perfect LinkedIn profile.

3. 21 Webinar Survey Questions to Ask Before, During, and After Your Law Firm’s Webinar

Webinars are a great way for law firms to connect with their audience on a more personal level. One way to achieve this kind of connection is by utilizing the survey feature. Asking questions before, during, and after the webinar is a great way to interact directly with your audience and learn great insights and feedback. This post gives 21 survey question examples and webinar survey tips.

4. Law Firm Target Audience: Reaching Your Ideal Client

Perfecting your law firm’s target audience can be tricky, and sometimes law firms end up not reaching their ideal client because their audience isn’t targeted correctly. This blog post goes over how to reach your ideal client by improving your target audience with 3 easy parts.

5. Law Firm Social Media Strategy: The Ultimate Checklist

In 2021, social media is an essential part of any digital marketing strategy. Many law firms may wonder where to even start when it comes to building an effective social media strategy. This post simplifies social media strategy by putting all the essentials into an easy checklist.

6. 10 Law Firm Email Newsletters Ideas to Try This Year

Email marketing is still a central part of legal marketing in 2021 and will continue into 2022. Sending out a consistent law firm newsletter is a great way to draw in new business and keep your clients updated. This blog post gives 10 ideas on what to include in your law firm newsletter.

7. A Beginner’s Guide to Online Marketing for Lawyers

Online marketing continues to grow in importance over the years. However, there are a few components to online marketing that every lawyer should keep in mind before they develop a strategy or if they are trying to improve their current one. This blog post is a beginner’s guide to online marketing that gives insight into what the most important digital marketing tactics are and key components for success. 

8. 20 Ways That Lawyers Can Accelerate Business Development in a Digital First World

Traditionally, lawyers have relied on in-person business development and word-of-mouth to draw in business, but in today’s age, potential clients are looking online more and more. Lawyers should continue to look for more digital ways for business development in 2022. This post gives 15 ways in which lawyers can improve their business development plan with the digital age in mind.

9. 10 Tips for Writing an Effective Law Firm Blog Post

More and more law firms are turning to blogging in order to draw in potential clients. However, these days just blogging isn’t enough- law firms need to ensure their content is of high quality in order to draw in visitors. This blog post gives 10 tips on how to write blogs in a way that’s effective enough to draw in leads. 

10. 10 Video Marketing Examples from Lawyers Doing it Right

Using video in digital marketing campaigns can do wonders for engagement. Effective video can create brand awareness, and boost business development efforts. This post gives 10 examples of how law firms can use video in their digital marketing campaigns in order to make content compelling.

Takeaway:

As this year wraps up, law firms should take a look at 2021’s trends and insights in the world of digital marketing to help formulate a strategy for 2022 and beyond. Want to advance your digital marketing efforts in 2022 but aren’t sure where to start? Our expert team can help your law firm with all aspects of a digital marketing strategy. Contact us today to get started.