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Cultivating an appealing image on Facebook is an integral part of modern marketing and public relations for any law firm today. The social media platform provides lawyers with ample opportunities to engage their clients and prospects. Firms can use their social media pages to share informative and engaging content, answer their audiences’ questions, resolve their […]

Have you heard about Google’s latest targeting elements that are now available in the Google Ads platform? Google has quietly rolled out a new combined audience function within their Google Ads platform, which can have a significant and positive impact on your law firms’ Google Ads campaigns. With this new option, legal marketers can fine-tune […]

If you’re an attorney who’s looking to tap into a wider audience and reach more prospects, you should consider starting your own podcast. Podcasts are one of the fastest growing trends in content marketing today. According to a recent study, 32% of the population listens to podcasts regularly. For the savvy attorney, that’s an opportunity […]

LinkedIn has more than 660 million users in over 200 countries, making it the most popular business social networking platform worldwide. LinkedIn is unique in that its audience is educated, affluent, and already in a professional setting. The online professional network is a must-have for law firms seeking to build brand awareness, cultivate relationships, and […]

Did you know that 500 hours of video are uploaded to YouTube every minute? The sheer volume of video content on YouTube is growing exponentially and the platform is increasingly competitive. In turn, there is a lot of clutter and noise, which makes the platform selective about what content rises in the rankings. In order […]

A law firm website must be comprised of engaging and educational content in order for it to rank in a competitive position on Google. This applies to all of your website pages – practice area pages, attorney bio pages, and blog pages. However, it’s simply not enough for your website to be rich in thought […]

The Social Law Firm Index explores the success of law firms’ digital marketing efforts and includes reviews and rankings of all firms on the 2019 Am Law 200. When we published our first report in 2013, law firm digital marketing was still in its infancy, and digital marketing strategies weren’t a reality for many firms. […]

Podcasts are engaging and convenient for listeners. They’re the ideal content type for multi-tasking, which most of us are doing on a constant basis. Podcasts are the perfect addition to any existing content strategy as the audience is prolific. It’s reported that there were 48 million weekly podcast listeners in 2018 and the audience is […]

If you’re participating in social media, you really need to understand how you’re doing. It is imperative that your firm measures its social activities so that you can learn what’s successful, what isn’t, and how you can improve. How do you know if your LinkedIn and Twitter accounts are resulting in business growth? How can […]

In today’s technology driven world, digital marketing drives a significantly higher return on investment (ROI) for law firms compared with traditional marketing. If you do not have a comprehensive digital marketing strategy in place, your firm runs the risk of missing out on valuable leads and revenue. We are often asked about the key components […]

Google algorithms are one of the more complex search engine optimization (SEO) factors, that unfortunately fall completely outside of your control. In Google’s early stages, they made only a few updates to their algorithms. Now, Google makes thousands of changes every year. While most of them are small and go unnoticed, they can all affect […]

The Social Law Firm Index explores the success of law firms’ digital marketing efforts and includes reviews and rankings of all firms on the 2019 Am Law 200. We study and publish our findings to raise awareness about the value of digital marketing for law firm business development. The Social Law Firm Index analyzes each […]