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The 2019 Social Law Firm Index is our annual study which examines how the top 200 firms ranked by The American Lawyer adopt and apply digital marketing in terms of outreach, engagement and business development. We study and publish our findings to raise awareness about the value of digital marketing for business development. When we […]

In its nascency, Instagram may not have been worth a lawyers’ time, as the platform’s audience skewed very young. However, just like Facebook’s audience has grown to be much more diverse in age, so has Instagram’s. Furthermore, did you know that Instagram has reached one billion active monthly users? According to a report by HubSpot, […]

You’re most likely familiar with the term SEO, or search engine optimization. You were probably introduced to the concept very shortly after deciding to put a website online to help promote your law practice. Are you familiar, though, with the term “meta description”? Meta descriptions are one of the most important on-page SEO factors. In […]

Digital marketing success depends largely on the quality of your content marketing. Blogging regularly and consistently is extremely important, yet many of our clients have a laundry list of reasons why they can’t focus on a blog right now. Most times, it’s because they don’t know how to take the first step. So, here’s our […]

With so much pressure on optimizing your website for search, it can feel tempting to try shortcuts and gimmicks that promise SEO success. However, there are good and bad ways to increase the search visibility of your firm’s website. In today’s blog post, we’ll uncover 5 black hat SEO tactics to avoid as they can […]

Webinars are a great way for law firms to showcase the knowledge and experience of their lawyers, while also collecting qualified leads in order to grow their database. However, successfully promoting and executing a webinar can prove to be challenging for law firms, especially if you don’t generate the results that you were hoping for. […]

Google is pushing the entire web towards secure, encrypted connections. The search behemoth already blocks some types of “mixed content” on the web but now things are getting more serious. Google announced that starting in 2020, Chrome will block all mixed content by default, disabling some existing web pages. Find out what this all means […]

To achieve growth, it’s important that you have the right forces working together at the right time. Those forces include people, processes, and tools. This blog post will help with the tools component – keep reading to learn what we consider to be 10 essential tools for law firm marketers. These powerful tools – some […]

All online searches begin with someone — maybe a client or a prospect — typing a keyword or (key phrase) into a search engine. Researching and uncovering the common keywords that are used to find out information relevant to your law firm’s services is coveted insight. Lawyers can use keyword research to understand their target […]

Instagram is one of today’s most popular social media platforms. According to Sprout Social, 1 billion people access the app daily. With such a large user base, there are plenty of opportunities for law firms to connect and interact with their target audience. Savvy lawyers and law firms promote themselves on Instagram in order to […]

Simply put, a “backlink” is a link to your website from an external website. They’re useful for improving a website’s search engine optimization (SEO). In other words, backlinks can improve the ranking and visibility of your law firm’s website on search engines. Though there’s a complex science behind backlinks and their effect on SEO, we’ve […]

Legal marketers have realized the power and influence social media has on their law firm’s brand. There is no better platform that can do all of the following – increase your firm’s visibility, gain clients’ trust and build relationships. Savvy marketers know that it’s not enough to just have a business page with a few […]