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So you’ve finished your webinar. After all the build-up of preparing, planning and promoting over the past few weeks, you’re finally ready to kick back and relax a little bit. But wait – there’s more. Making the most of your webinar means putting in some extra effort after your webcam switches off. Here are 4 […]

Landing guest appearances on reputable industry podcasts is a smart way for lawyers to boost their brand and online reputation. Doing so can help you to tap into an audience of potentially thousands of new people interested in what you have to say. So if you want to connect and share your expertise with a […]

On November 10th, we published the results of the 2020 Social Law Firm Index, our annual whitepaper that examines how America’s top 200 law firms (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement and business development. The Social Law Firm Index analyzes each firm’s digital footprint and […]

These days, marketers have access to countless analytics and metrics. The difficulty can be distilling all of that data down into actionable insights. How do you measure success within your target market? How do you know if you’re really engaging with the audiences that truly matter? This is a big advantage of account based marketing […]

Google Analytics is the most used website analytics tool in the world. Law firm marketers use Google Analytics to read and analyze website data and learn in-depth details about their website visitors. Google recently announced a new version of analytics – Google Analytics 4 – with new features designed to improve marketing decisions and get […]

Is getting website traffic and clicks your law firm’s ultimate marketing goal?  Most likely not. You want your website visitors to perform a desired action rather than just landing on your website, reading a blog or two and moving on. With content marketing, converting readers is not that simple. Site visitors come for answers, and […]

Your website provides your law firm’s first impression. For many law firms, it’s the biggest marketing tool they have. That means that redesigning your website can contribute directly to your bottom line. That being said, a website redesign is a serious project that requires resource commitments across people and budgets. Here are 10 considerations that […]

Are you familiar with TikTok? The controversial video sharing app made news when it boasted of over one million global downloads within 18 months of its launch. TikTok provides an endless feed of entertaining short video clips. Instagram, while traditionally focused on images and GIFs, has expanded their feature set to compete with TikTok functionality. […]

According to HubSpot, your email list is degrading by almost 23% every year. People change jobs, their email addresses change, or they opt out of your email communications. As a legal marketer, part of your job is updating and adding to your email list to help generate or nurture leads through email campaigns. Many people […]

Digital marketing is an ever-changing field. On top of the day-to-day activities that successful legal marketers need to accomplish, it’s important to stay on top of the constantly evolving digital landscape. Effective marketers make the most of the latest trends and tools, but it’s not always easy. Marketers are busy people! Blogs and podcasts are […]

“Lead generation” is an important term for law firms. The truth is that lead generation makes up the bulk of marketing that a law firm will do. That’s because all eventual clients were at one time only leads. What made them end up signing a contract with your firm, out of everyone they could have […]

Since Instagram is so focused on visuals, legal marketers sometimes don’t pay as much attention to the captions – but that’s a mistake and a missed opportunity. Although Instagram is a visual medium, nailing your Instagram caption is just as critical as the photo (or video) itself. So what should you write and how do […]