Stay up to date on our blog

Lead nurturing is a set of activities that move a lead through the buyer’s journey by  building awareness, engaging, and educating them with valuable content, thereby creating relationships and building trust. This is critical because no matter how intrigued a prospect is, they are unlikely to convert right away. Because of this, law firms need […]

Keyword research is the foundation of SEO (search engine optimization) and crucial for success in pay per click marketing. The importance of proper keyword research can not be understated. Finding out what a client
 or prospect is typing, what keywords they’re using to find a law firm like yours, is a coveted insight because any […]

Marketing automation is essentially a set of tools and capabilities that allow for automated, triggered events such as email, lead scoring, or content programs. Sometimes marketing automation functionality is present alongside a CRM platform, and other times a system that works alone is more appropriate. Marketing automation can definitely take your law firm’s digital marketing […]

No matter how well your digital strategy is performing, there is always room for improvement. That’s where CRO (Conversion Rate Optimization) comes in, specifically for law firms who are focused on lead generation. CRO is the process of increasing the percentage of website visitors that convert on your site.  Conversion rate marketing is a complex […]

As we approach the end of 2020, we know one thing for sure: We’ve spent a lot more time on social media this year. In fact, Statista reported a 21% uptick in monthly social media usage. This isn’t at all shocking, as countries implemented stay-at-home orders in March due to the global pandemic. Throughout the […]

Today’s client or customer is more savvy than ever. They want reliable and credible information that makes them feel good about spending their money with your law firm. Not only that, they are turning to the internet for that information more than in the past. Research shows that over 80% of potential clients will think […]

Video marketing has been on the rise over the past few years, growing ever more popular and accessible for law firms. And while popular sites such as Instagram, Facebook, LinkedIn, and even your own website are great places to invest, YouTube remains the giant in the space, with people spending a billion hours each day […]

Law firm blogging without measuring results is a waste of time. But when it comes to your blog, there are a whole range of metrics you can consider. In fact, the number of blogging metrics you can get is so overwhelming that tracking them all wouldn’t leave much time for blogging, let alone other important […]

Outdated content can drag down the overall authority of your law firm’s website on search engines. In fact, removing or reviving outdated content can improve your website’s visibility and rankings on Google. Deleting outdated content can also improve user experience and boost your brand’s reputation by ensuring content is as accurate as possible. Fortunately, Google […]

Of all the social media platform options, LinkedIn should be part of every lawyer’s marketing and business development strategy. Not having a profile on this well-respected platform puts lawyers in the dark ages category of doing business in today’s digital age. If you need any more convincing, here are 5 reasons your firm’s attorneys should […]

Social media offers one of the most powerful channels for marketing today. Platforms like Facebook, Twitter, and LinkedIn all have unique features and benefits that can help you engage with clients or interest new ones. However, social media certainly isn’t a “set it and forget it” process. Moving into a new year, it’s the perfect […]

As a marketer or business development professional within a law firm, it’s critical to quantify your marketing efforts in order to prove to senior partners that they are indeed effective. To truly see whether your law firm’s social media marketing efforts are leading to meaningful results, you must have a method of measuring the return […]