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Search engine optimization (SEO) is a constantly evolving science, yet there are fundamentals that will remain the same. SEO experts understand the latest trends but also adhere to time-tested methods so that they don’t make missteps that can lead to low performance or, even worse, penalties. Adopting the right methodologies while letting go of outdated […]

Law firms are posting content to LinkedIn day in and day out. But they often find it troubling to garner the high engagement rates they’re looking for. On a platform with plenty of content, how can your firm create high engagement posts? Keep reading for some ideas. 1. Quick + informative native videos grab attention […]

Instagram is the go-to place for over 1 billion people to share their photos, videos, and stories every single day. And as Instagram has grown over recent years, that’s left many lawyers and legal marketers with one very important question: How can we use Instagram to grow our law firm? Well in this post, we’re […]

General wisdom shares that human attention spans are shortening. An increasingly digital environment has contributed to people losing concentration after about eight seconds. This trend has serious impacts for law firms, particularly when it comes to social media content. There are several ways to make your law firm’s online and social media content more noticeable, […]

Law firms looking to generate leads immediately can look no further than PPC (pay-per-click) advertising campaigns on Google – aka Google Ads. It’s worth knowing though, that Google Ads can be quite costly. Law firms need to pay particular attention to their strategy in order to target accurately, spend wisely, and get the return on […]

Are you wondering who’s watching your law firm’s YouTube videos? What about which videos are performing the best? YouTube analytics can show you all that and more! In this guide, law firm marketers will learn which YouTube metrics are important and what they mean, as well as how to use this knowledge to create better […]

Law firm marketers today are facing an interesting paradox. On the one hand, the advances in analytics mean that data-driven decision-making is easier than ever. On the other hand, consumers are becoming more savvy, prioritizing privacy and expressing concerns about how companies and publishers are collecting data through the use of 3rd party cookies. Fortunately, […]

Social media is an essential part of marketing and business development today and most law firms will miss opportunities if they’re not active on social. Social media can generate leads, foster brand awareness and nurture relationships. Fortunately, one great thing about social media marketing is that it doesn’t cost a lot of money to conduct […]

LinkedIn has become one of the most powerful platforms for businesses. Occasionally, you will hear a lawyer say that they use LinkedIn, but aren’t generating results they read about. In those instances, it’s worth digging into how they use the platform. Similar to a networking event, LinkedIn works best if you actively engage with people […]

As 2021 approaches, we are once again recapping our most popular legal marketing blog posts of the year. It’s always valuable to reflect on what people are most interested in when it comes to marketing, as it outlines the biggest trends of 2020 and points us toward where we’ll be going in 2021. These are […]

Perhaps you’ve heard of Stories. They are mobile, full-screen, vertical videos and images that appear outside of your regular social media feed and only last for 24 hours before they disappear. Facebook and Instagram both have a version of these casual, temporary posting options, and LinkedIn recently rolled out their own Stories program. Now, due […]

Ten years ago, simply making video content was enough to stand out and gain traction online. Today, if you want to stay on top of the video craze and produce content your audience truly wants to consume, it’s time you begin A/B testing your videos. A/B testing (sometimes called split testing) is the process of […]