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When we released The Social Law Firm Index 2016 last month, one of the key observations we uncovered in our study was how leading firms have evolved in their use of social media. At our recent The Social Law Firm Webinar, the discussion turned to the topic of Twitter and LinkedIn best practices for law […]

Most law firms and website owners understand the concept of a keyword as it pertains to websites and search engines. When it comes to law firm SEO, however, many legal marketers fail to understand the difference between keywords and long-tail keywords. If you’re not making efforts to optimize your website for both, you are missing […]

There are few search marketing platforms as effective as Google AdWords for lawyers looking to drive traffic to their firms’ websites. One of the most important parts of launching a campaign (aside from crafting ads that draw traffic) is setting up conversion tracking to measure results. Without conversion tracking, you are basically flying blind. Conversion […]

I recently attended the Legal Marketing Association – New York Chapter’s annual General Counsel Forum. As usual, the event was very well attended by marketing professionals at some of the leading law firms in the country. This year’s forum featured a panel that included: Marla Alhadeff, deputy general counsel and global head of litigation and […]

Creating an effective law firm content marketing strategy means making sure you’ve clearly defined your goals. In this blog post we discuss three steps you can take to develop a law firm content marketing strategy to accomplish your overarching business development objectives. 1. Create a content mission statement A content mission statement is a great […]

With more than 313 million active users per month, Twitter has taken the world by storm. Twitter’s stated mission is to give everyone the power to create and share ideas and information instantly. Seventy-nine percent of Twitter users live outside the United States, and the platform drives one billion unique visits monthly to websites embedded […]

Are you planning an event for your law firm? Wondering how you are going to be able to create buzz that will get people excited about attending. Well, have no fear. We are here to help you with a fool-proof social media event strategy, and you don’t have to be a professional party planner to pull […]

In the digital age, with so much information coming from so many sources, a new social media platform, Medium aims to help its users deliver and share only highly relevant, superior quality content. Its stated mission is to create “a place where everyone has a story to share, and the best ones are delivered right […]

Twitter is one of the fastest-moving social media platforms on the Internet today. The site’s unique presentation style has made it one of the leading places on the web to find up-to-the-minute news and information on a virtually infinite number of topics.  With over 1 billion accounts and more than 300 million active monthly users, […]

Social media has become an essential part of an inbound marketing strategy. It doesn’t just give your law firm access to the largest collective audience on the planet, it gives you an unprecedented ability to research and target your desired prospects. While it is possible to make great gains without spending a dime on social […]

The competition for legal services is at an all-time high. As more lawyers decide to eschew working at large firms and opt instead to open boutiques or hang their own shingle, marketing and business development strategies are increasing in importance. Digital marketing, which is traditionally comprised of search engine optimization, social media, search advertising, social […]

In sports, athletes with different specialties join together and combine their skills to form one great team. SEO for attorneys also requires specialty players, including on-page and off-page SEO. These two players, each holding different positions and dealing with opposite situations, come together to enhance overall SEO. On-page SEO optimizes your firm’s web pages so they […]