Where do law firms turn to find the expert talent to lead their marketing initiatives and grow business? Sometimes they are able to reach within and find a lawyer from their own ranks to step up and answer the call. This was the case for Gretchen Koehler, CMO of...
How do search engines determine the relevancy of your firm’s website? We all understand the basics of how Internet search engines work. We type in words, phrases or questions, and the search engine returns a list of results that it deems relevant to what we are...
Thought Leadership for Lawyers One of a law firm’s most valuable assets is its lawyers’ accumulated knowledge base. Yet a law firm marketer’s greatest challenge is how to effectively mine that resource to promote the law firm’s thought leadership to a larger audience...
When we released The Social Law Firm Index 2016 last month, one of the key observations we uncovered in our study was how leading firms have evolved in their use of social media. At our recent The Social Law Firm Webinar, the discussion turned to the topic of Twitter...
Most law firms and website owners understand the concept of a keyword as it pertains to websites and search engines. When it comes to law firm SEO, however, many legal marketers fail to understand the difference between keywords and long-tail keywords. If you’re not...