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​Has ChatGPT changed the way you work? In the few short years since its 2022 debut, ChatGPT and similar AI-powered tools have become integral to our daily lives, helping us save time and effort across a wide range of tasks. But should content creation be one of them? While many organizations are leveraging tools like […]

Do you struggle with the fast-changing nature of social media? I’ve been there myself; one moment, a legal topic is trending, and the next, attention shifts, making it difficult to maintain the level of visibility critical to engaging and converting potential clients. This is also where I’ve found artificial intelligence can be a game-changer. Instead […]

​Is your LinkedIn strategy optimized for maximum impact? The platform’s algorithm has undergone significant changes this year, fundamentally altering how legal content reaches potential clients and professional networks. Understanding these updates isn’t optional—it’s essential for maintaining visibility and generating qualified leads. With the new LinkedIn algorithm prioritizing thought leadership, meaningful engagement, and client-focused content, it’s […]

​Video isn’t just an option anymore—it’s a must-have for law firms looking to boost their online presence and connect with clients in meaningful ways. Take LinkedIn as an example. Recent updates to its interface suggest the platform is increasingly prioritizing video content. In fact, video consumption isn’t just growing on LinkedIn, it’s surging, with time […]

​Social media has become an indispensable tool for law firms looking to build their brand, showcase expertise, and connect with clients. But creating engaging, professional content while managing the demands of legal practice is no small feat. That’s where generative AI and LLM tools like Jasper, ChatGPT, and Claude can help simplify and enhance the […]

Wouldn’t it be amazing if every quality lead visiting your law firm’s website immediately became a client? That obviously isn’t possible in the real world—at least not right away. Even when your site brings in qualified traffic, some website visitors are bound to leave without contacting your firm. But that doesn’t mean you’ve lost them […]

​Is your law firm targeting the wrong audience? Digital marketing has so many moving parts, it’s easy to lose focus and chase after wrong metrics. We fall into the trap of assuming that rising numbers are always positive, while falling numbers are inherently negative. But when it comes to connecting with your ideal client, I’ve […]

​Today’s law firms stand at a crossroads. The legal industry is experiencing unprecedented technological advancement, with artificial intelligence transforming everything from document review to client communication. Yet when it comes to content creation, many legal marketers ask: Can AI truly replace the human contribution essential to creating compelling, accurate, and client-focused content? Fortunately, there’s no […]

With over one billion users and countless posts flooding the platform daily, it’s never been harder to cut through the noise on LinkedIn. But here’s the good news: unlike other social media platforms, success isn’t about going viral. Instead, the LinkedIn algorithm prioritizes relevance, expertise, and professional engagement. In my view, this difference presents your […]

Are you struggling to capture attention in the endless scroll of social media content? You’re not alone. The legal industry relies on building trust and demonstrating expertise, but traditional digital marketing methods are losing their impact in a world dominated by dynamic media. As far as I’m concerned, the solution is clear: video. Social media […]

With more than 1 billion users globally, LinkedIn remains the premier platform for professional networking. But while I know from my own experience that a strong LinkedIn presence can help lawyers attract new clients and establish themselves as thought leaders within their practice areas, far too many still struggle to leverage the platform to its […]

If your law firm wants to stay connected with clients and prospects, you can’t afford to ignore the power of email. According to Hubspot, email marketing generates an average ROI of $42 for every $1 spent, significantly higher than many other digital marketing channels. Yet even the most seasoned legal marketers aren’t immune to mistakes […]