Author: Zach Laroche

Google AI Mode Is Coming to Chrome: Is Your Firm Prepared?

Google has taken yet another leap forward in AI-powered search. In a move that could signal one of the most significant shifts in user behavior to date, the tech giant announced last month that it would integrate its AI Mode, or Google Gemini, directly in the Chrome Search Bar. This will allow users to receive […]

5 Meta Description Tips to Help Your Law Firm Blog Get Clicks

As a legal marketer, you already know that meta descriptions are a cornerstone of any effective SEO strategy. But now that Google’s launched AI Overviews (AIO) and conversational search, these snippets are more important than ever, as they play a key role in getting your content featured in these new AI-powered experiences. Because meta descriptions […]