Author: Emily Knoll

LinkedIn has become the default platform for law firm marketing; a place to build reputation, attract lateral talent, and stay top-of-mind with clients and referral sources. But in our experience, too many firms post without any clear sense of how they’re actually performing. Are your engagement numbers strong or mediocre? Is your follower growth keeping […]

As a legal marketer, you operate under constant pressure to prove ROI. If your firm invests in LinkedIn advertising, that means understanding what “good” performance actually looks like. Generic benchmarks won’t cut it. The legal industry has its own dynamics, audience behaviors, and cost structures that shape what success really means on LinkedIn. In Part […]

We’ve worked with many law firms whose websites looked perfectly fine on the surface. But on closer inspection, they were outdated, difficult to manage, and no longer aligned with the way clients connect with legal expertise today. A well-designed website is central to the success of your firm’s marketing efforts. As technology and user behavior […]

​Your law firm’s website is often the first impression a potential client has of your practice, and most visitors make a judgment within seconds of landing on your page. They expect a site that looks modern, is easy to navigate, and clearly communicates what your firm offers. If the experience feels outdated or confusing, many […]

​You’ve crafted the perfect digital ad. The targeting is precise, the creative pops, and the copy speaks directly to what your potential clients are looking for. But the moment they click through, they’re dropped onto a cluttered homepage that has nothing to do with the message that grabbed their attention in the first place. What […]

​The distance between a simple text prompt and a fully published social media campaign is collapsing. What once required a team of writers, designers, and strategists working for days or weeks can now be crafted in hours, fundamentally changing the economics of creativity and making high-quality content accessible to law firms of all sizes. Artificial […]

Do you struggle with the fast-changing nature of social media? I’ve been there myself; one moment, a legal topic is trending, and the next, attention shifts, making it difficult to maintain the level of visibility critical to engaging and converting potential clients. This is also where I’ve found artificial intelligence can be a game-changer. Instead […]

With over one billion users and countless posts flooding the platform daily, it’s never been harder to cut through the noise on LinkedIn. But here’s the good news: unlike other social media platforms, success isn’t about going viral. Instead, the LinkedIn algorithm prioritizes relevance, expertise, and professional engagement. In my view, this difference presents your […]

Are you struggling to capture attention in the endless scroll of social media content? You’re not alone. The legal industry relies on building trust and demonstrating expertise, but traditional digital marketing methods are losing their impact in a world dominated by dynamic media. As far as I’m concerned, the solution is clear: video. Social media […]

Is your law firm’s social media strategy working as hard as you are? The legal industry has become increasingly competitive, with potential clients turning to digital platforms to research and select their legal representation. A strong online presence isn’t just beneficial—it’s essential for survival and growth. While many law firms have embraced social media platforms […]