Category: Social Media

Marketing a law firm on LinkedIn is not about casting a large net; it’s about using a spear to catch a specific audience fitting the firm’s niche. Lawyers often find themselves on LinkedIn, searching for new clients, networking opportunities, and industry insights. However, without targeted strategies, LinkedIn can become just another social media platform where […]

In the bustling online ecosystem, social media stands not just as a platform for connectivity, but also as a powerful tool for law firms. By understanding the nuances of different social media networks and tailoring content to resonate with the legal audience, law firms can not only bolster their online presence but also engage in […]

In the competitive world of online marketing, law firms are increasingly seeking ways to cut through the noise and connect with potential clients authentically. One powerful tool that has been underutilized in the legal industry is the LinkedIn Insight Tag. This robust feature from LinkedIn enables precise tracking of website actions, paving the way for […]

When it comes to setting up a social media presence, one of the areas that most lawyers overlook is the bio section of the various social platforms. The bio section is often filled out almost without a thought, in haste, and rarely updated. This is a big mistake. Although it may seem like an afterthought, […]

In July of 2023, Meta-owned platform Threads was launched and quickly rocketed to over 100 million sign-ups in a matter of days. Unfortunately, users weren’t overly impressed with the limited features, and within a week, all of the engagement metrics that matter took a huge hit. The leaders behind the Twitter alternative took notice, and […]

In today’s digital age, social media platforms are critical tools for marketing professionals in any industry, including law. They provide an avenue to reach a wider audience, build brand awareness, and engage with potential clients. For law firms, platforms like Twitter have been essential in establishing a strong online presence and communicating value. But recent […]

Linkedin is an incredible tool for law firms, lawyers, and other professional service firms. The great news for those of us who depend on the platform is that with more technology advancements than ever, 2024 is going to be a great year for LinkedIn! They’ve added new features and streamlined a few current ones, making […]

As a lawyer, building and maintaining your network is crucial to your professional success. Your previous clients can be an excellent resource for generating referrals, but what happens after your case has concluded? How do you ensure that you remain relevant in their minds, so they think of you when they need legal assistance in […]

SEO is about much more than web content. By optimizing your firm’s social media presence, you can actually increase your site’s discoverability and visibility across the internet. In this post, we’re explaining how social media and SEO tactics work together to leverage the power of search engines.  What is Social Media SEO? Social media SEO […]

LinkedIn continues to advance its content ecosystem. You can use the various features available to better connect with decision-makers. When used effectively, LinkedIn can provide new avenues for business development, strengthen brand recognition, and raise one’s profile in the legal industry. In this post, we are exploring some advanced content tactics that will help you […]

Although Instagram is one of the most popular social media sites in the world, many legal marketers are reluctant to invest time in the platform because of its focus on consumer marketing and its youthful audience.  If the past few years of marketing have taught us anything, it’s that trust and credibility can be damaged […]

In the crowded space of legal services, law firms must continuously work hard to bring in new leads and clients. Sure, referrals are a nice source of new clients, but law firms can’t rely on them alone. Firms have to advertise their services, but television ads can be prohibitively expensive and can easily produce lackluster […]