Category: Social Media

How Law Firms Can Benefit from a Social Media Calendar

Social content is essential in today’s digital landscape. Social media is actually today’s word-of-mouth for law firms. Properly planning and organizing your social media calendar is easier said than done, though. That’s why a social media calendar can be a lifesaver. Here’s what you need to know about setting up a robust, easy-to-use social media […]

Top Instagram Growth Tactics for Law Firms

In the “old days”, Instagram was mainly used by consumer brands. As the platform has evolved and acquired more than one billion global monthly active users, Instagram now offers valuable opportunities for businesses too. With 71% of lawyers having a social media presence, your firm can stand out from the rest by utilizing Instagram. Law […]

Make LinkedIn Work for You: A 3-Month LinkedIn Marketing Plan for Lawyers

With over 950 million users worldwide, LinkedIn’s social network reigns supreme for professional networking. Any lawyer who hopes to attract new clients and be known as a thought leader in their practice area can benefit from having a strong presence on LinkedIn. If you don’t know where to begin to start using the platform to […]

How Law Firms Can Create a Successful LinkedIn Content Strategy in 8 Steps

LinkedIn can be a truly powerful tool for law firms. With more than 950 million users in 200 countries, LinkedIn has developed into an essential resource for law professionals looking for networking opportunities and answers to their day-to-day problems.  But to get the most from the platform, everything you post must be devised for maximum […]

How Law Firms Can Use Predictive Audiences To Increase Reach

Predictive audiences can grow your campaign reach significantly. By creating an audience of people with similar characteristics to your existing data source,  you can obtain more qualified leads and gain visibility with new people. LinkedIn provides a way to combine your own data source with their AI to generate a new custom audience for better […]

Social Media for Attorneys: How Lawyers Can Grow Their Personal Brand Using Social Media

Establishing an online brand is essential for developing name recognition and building trust with current and prospective clients. In today’s digital landscape, brand identity is strongly linked to social media presence. By building their own personal brands and establishing a social media following, individual lawyers can enhance their reputations and facilitate greater reach for their […]

How Law Firms Can Use LinkedIn Thought Leader Ads

LinkedIn is an important platform for creating thought leadership and sharing expertise. Those in the legal field find it especially helpful for building credibility and demonstrating the knowledge that sets them apart. Now you can take that effort even further with thought leader ads. In this post, we’re covering what LinkedIn thought leader ads are […]

Social Media Algorithms for Law Firms: What Legal Marketers Need to Know

The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major platform leverages a different formula, and understanding how they work can be helpful in getting more of […]

8 Benefits of Outsourcing Your Law Firm’s Social Media Management

The scope of social media management has expanded significantly in recent years. Many firms struggle to take advantage of all that social media has to offer, because they simply don’t have the time or resources to dedicate to comprehensive management. Choosing to outsource social media management is not a small decision, but doing so is likely […]

12 Tricks for Optimizing Your Law Firm’s LinkedIn Ads

LinkedIn is by far the most popular social media platform for both law firms and individual lawyers (ABA). And over the years, we’re seeing more and more law firms advertising on the platform. In fact, in 2022, 36.5% of Am Law 200 law firms were using LinkedIn advertising(2022 Social Law Firm Index). Thus, we’re here […]