Category: Social Media

In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook, Twitter, etc., before hiring a service or purchasing a product.  So, you can be sure potential clients will […]

LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to to combine your law firm data with LinkedIn’s professional data. These custom targeting options on paid LinkedIn allow your firm to connect with website visitors, […]

In an ideal world, every TikTok you create will go viral — but that’s not how the world works. The nature of social media means that consistency often yields better results than virality. In this blog, we’ll go through everything you need to know about TikTok analytics — from what metrics and insights are available […]

Learning how to measure your law firm’s success on social media can be a tricky task. There are a lot of numbers and terms to sort through. Making things even more confusing, different platforms report those numbers in different ways and use different terms to describe them. In reality though, once you know what to […]

In the dynamic world of legal marketing, maintaining a robust and consistent online presence is more crucial than ever. The year 2024 brings with it new challenges and opportunities for law firms looking to enhance their digital footprint. At the heart of this effort lies an indispensable tool: the content calendar. In this blog, we’ll […]

LinkedIn continues to enhance several features on its already robust platform, including Newsletters. While Newsletters are not entirely new to the platform, 2024 has seen significant improvements and expanded options. Newsletters for business pages are serialized long-form content that followers can subscribe to. This option remains a smart way to modernize the traditional e-newsletter approach […]

In today’s digital era, law firms are continually searching for innovative ways to connect with potential clients and streamline their marketing efforts. One recent advancement that offers a significant boost in this area is the integration of TikTok with HubSpot. This blog post will delve into how law firms can harness this powerful combination to […]

In a world where digital presence is paramount, attorneys and law firms can no longer afford to overlook the power of social media marketing. In 2024, social media is not just a platform for sharing life updates or connecting with friends—it’s a crucial business tool that offers unprecedented opportunities for growth and client engagement. At […]

Law firms and legal professionals are increasingly turning to platforms like LinkedIn to expand their reach, share insights, and build relationships. With the advancement of LinkedIn Newsletter Analytics, legal marketers have been handed a powerful tool to enhance their firm’s digital strategy. This blog will walk you through the essentials of LinkedIn Newsletter Analytics, helping […]

LinkedIn, the quintessential platform for business connections and professional networking, has continually evolved its features to cater to the dynamic needs of the corporate world. For law firms, legal marketers, and attorneys, LinkedIn is not just another social network; it’s a robust tool that can shape their professional footprint and relationships. In recent years, the […]

In a world where a hashtag can break a story and a tweet can shape an opinion, the power of social media remains unmatched. While the legal industry has been slow to adopt these digital landscapes, there’s a rising tide of attorneys and legal professionals who recognize social media’s sea change opportunity in demand generation. […]

Instagram offers multiple options for sharing content: you can post traditional content to your newsfeed, post long-form video content to Instagram Reels, and post content viewable for 24 hours to Instagram Stories. Instagram Stories are gaining a lot of traction, with 500 million users every day. Story content can either be static photos or videos, […]