by Noreen Fishman | Jan 18, 2023 | Social Media
Social media makes up a significant portion of today’s marketing activity, with paid social media advertising representing a large chunk of marketing budgets. In fact, in 2022, ad spending on social media reached over $173 billion. As you can see, lots of companies...
by Guy Alvarez | Jan 17, 2023 | Social Media
You already know that LinkedIn is a critical platform for making connections and building your professional reputation as a lawyer in the online world. So you should look to set yourself apart as a thought leader by sharing timely and relevant content that...
by Guy Alvarez | Jan 6, 2023 | Social Media
B2B marketing is unique, and appealing to decision-makers in this arena is a science all its own. In B2C, consumers are trying to address a timely need, and you can market to them in ways that encourage immediate decision-making. With B2B, you’re often dealing with...
by Guy Alvarez | Dec 28, 2022 | Social Media
Instagram offers multiple options for sharing content: you can post traditional content to your newsfeed, post videos longer than a minute to Instagram TV (IGTV), and post content viewable for 24 hours to Instagram Stories. Instagram Stories are gaining a lot of...
by Noreen Fishman | Dec 9, 2022 | Social Media
Instagram is one of the leading social media platforms across the globe, however, due to its emphasis on consumer marketing and its young audience, many legal marketers are hesitant to dedicate time to the platform. If these past few years of marketing have proven...
by Kevin Vermeulen | Dec 2, 2022 | Social Media
YouTube offers powerful ways to build community and connect through content. The platform has gone through several changes in recent years, making it more user-friendly for both content creators and viewers. Commenting – and responding to comments – is one...
