Category: Social Media

In July of 2023, Meta-owned platform Threads was launched and quickly rocketed to over 100 million sign-ups in a matter of days. Unfortunately, users weren’t overly impressed with the limited features, and within a week, all of the engagement metrics that matter took a huge hit. The leaders behind the Twitter alternative took notice, and […]

In today’s digital age, social media platforms are critical tools for marketing professionals in any industry, including law. They provide an avenue to reach a wider audience, build brand awareness, and engage with potential clients. For law firms, platforms like Twitter have been essential in establishing a strong online presence and communicating value. But recent […]

Linkedin is an incredible tool for law firms, lawyers, and other professional service firms. The great news for those of us who depend on the platform is that with more technology advancements than ever, 2024 is going to be a great year for LinkedIn! They’ve added new features and streamlined a few current ones, making […]

With over 875 million users worldwide, LinkedIn’s social network reigns supreme for professional networking.  It’s essentially the only social media platform that combines thought leadership with a mostly professional audience, which makes it a great place for law firms. But success on LinkedIn isn’t guaranteed. To see success on the platform, law firms need to […]

As a lawyer, building and maintaining your network is crucial to your professional success. Your previous clients can be an excellent resource for generating referrals, but what happens after your case has concluded? How do you ensure that you remain relevant in their minds, so they think of you when they need legal assistance in […]

SEO is about much more than web content. By optimizing your firm’s social media presence, you can actually increase your site’s discoverability and visibility across the internet. In this post, we’re explaining how social media and SEO tactics work together to leverage the power of search engines.  What is Social Media SEO? Social media SEO […]

LinkedIn continues to advance its content ecosystem. You can use the various features available to better connect with decision-makers. When used effectively, LinkedIn can provide new avenues for business development, strengthen brand recognition, and raise one’s profile in the legal industry. In this post, we are exploring some advanced content tactics that will help you […]

Although Instagram is one of the most popular social media sites in the world, many legal marketers are reluctant to invest time in the platform because of its focus on consumer marketing and its youthful audience.  If the past few years of marketing have taught us anything, it’s that trust and credibility can be damaged […]

Navigating the dynamic terrain of social media is a crucial element for law firms striving for success in the contemporary landscape. In this fast-paced digital era, staying ahead of the curve is not just advantageous but essential. Enter Threads, a unique and minimalist social media platform seamlessly integrated with Instagram. Positioned at the intersection of simplicity […]

In the crowded space of legal services, law firms must continuously work hard to bring in new leads and clients. Sure, referrals are a nice source of new clients, but law firms can’t rely on them alone. Firms have to advertise their services, but television ads can be prohibitively expensive and can easily produce lackluster […]

Recent research showed that social media is an incredibly powerful platform for marketers, achieving the highest ROI of any channel (according to HubSpot’s 2023 Marketing Strategy Trends Report). For social media marketers, that’s great news – but all social media is not created equal. In order to obtain the highest ROI possible, you need to […]

Social content is essential in today’s digital landscape. Social media is actually today’s word-of-mouth for law firms. Properly planning and organizing your social media calendar is easier said than done, though. That’s why a social media calendar can be a lifesaver. Here’s what you need to know about setting up a robust, easy-to-use social media […]