Category: Social Media

How the LinkedIn Algorithm Works in 2025: A Guide for Law Firms

If your law firm uses LinkedIn for marketing, business development, or thought leadership, understanding how the LinkedIn algorithm works in 2025 is essential. Unlike other social media platforms, LinkedIn is not designed for virality—instead, it prioritizes relevance, expertise, and professional engagement. With over one billion members, LinkedIn’s algorithm processes billions of posts daily to ensure […]

Instagram SEO for Law Firms: How to Increase Visibility and Engagement

Instagram is more than just a visual platform—it is also a powerful search engine that law firms can use to increase brand awareness, attract new clients, and showcase expertise. With over a billion active users, ensuring your firm’s content appears in Instagram search results is crucial for expanding your reach. The key to success is […]

6 Ways to Actually Track Your Law Firm’s Social Media ROI

As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing efforts to new business? According to a study conducted by LinkedIn, 58% of marketers have to prove […]

The Complete Guide to LinkedIn Analytics for Legal Marketers in 2025

LinkedIn is the ultimate platform for legal marketers to enhance their firm’s brand, build connections, and make data-driven decisions. While platforms like X (formerly Twitter), Facebook, and Instagram are useful for general brand awareness, LinkedIn stands out for its B2B marketing potential, especially for law firms. With over 1 billion users worldwide as of 2024—including […]

How to Leverage YouTube to Amplify Your Law Firm’s SEO Success

In the competitive legal industry, leveraging multiple channels to connect with potential clients is essential. Many law firms rely heavily on SEO to drive traffic and leads, but there’s an untapped opportunity that complements SEO perfectly: YouTube. YouTube isn’t just a platform for entertainment; it’s a powerhouse for education, trust-building, and visibility. As the second-largest […]

Why Legal Marketers Must Embrace Paid Social Media in a ‘Pay-to-Play’ Era

Organic social media reach is shrinking fast, with Facebook’s organic reach plummeting to just 2.6% and Instagram’s to 4%. The algorithms of these platforms now favor paid ads, leaving legal marketers who rely solely on organic content struggling to maintain visibility. If your goal is to grow your law firm’s presence, stand out among billions […]

Why Short-Form Storytelling is a Game Changer for Law Firms on Threads

Today, attention spans are shorter than ever. If you want to captivate an audience, being brief is key. Social media platforms like Threads have proven how effective short-form storytelling can be. With its text-based format and focus on quick, punchy content, Threads has carved a niche among the top social platforms. Why does it work? […]

22 Tactics Attorneys Should Consider to Build Their Social Media Presence

When we talk about social media presence, we’re referring to the visibility you or your firm has across social platforms, allowing you to connect and engage with your community. While it’s possible for a lawyer to build a thriving practice without a strong social media presence, the truth is that it’s much more challenging. A […]

Why Bluesky Could Be a Game-Changer for Law Firm Marketing

Law firms are always looking for new ways to connect with potential clients and grow their online presence. That’s where Bluesky comes in—a decentralized social network that’s gaining popularity among publishers, developers, and marketers alike. Bluesky is more than just another social media platform; it’s quickly becoming a powerful traffic source with engagement rates that […]

Should Your Law Firm Focus on Short Form or Long Form Content?

As a law firm, choosing the right content format can greatly impact your online visibility, client engagement, and overall marketing success. Whether you’re aiming for quick engagement on social media or providing in-depth resources to build your authority, the format you select plays a key role in connecting with your audience and driving conversions. In […]

How to Use Hashtags on LinkedIn to Grow Your Law Firm’s Audience

LinkedIn is constantly improving to better serve users. Though the platform has been around since 2003, they introduced clickable hashtags in 2016. Other platforms have been using them much longer, and they’ve become one of the standard aspects of leveraging social media. LinkedIn is catching up to channels like X and Instagram when it comes […]

How to Tap into the Threads Algorithm to Expand Your Law Firm’s Reach

Threads is the new kid on the social media block, and in just under a year, it’s gained millions of users. It’s no wonder that law firms see its potential. But if you’re looking to stand out, understanding Threads’ unique algorithm can help elevate your firm’s visibility. So, how exactly does the Threads algorithm work? […]