The Play is the Thing
As we enter our second year in business, we’re very pleased to have a chance to tackle interesting new projects. We’re keen to take on any challenge that fits with our overall business strategy and mission: “to help companies and professionals in the knowledge industries to understand and leverage the power of social technologies and […]
How to get lawyers to use social media ?
We are very pleased by the strong interest in The Social Law Firm Index and the white paper we recently published. We’ve heard from many firms – those who ranked well as well as those who did not; we’ve also heard from many small and mid-sized firms not covered by the scope of the initial survey. And the […]
The results are out! Announcing the Inaugural Social Law Firm Index
The index is the second part of The Social Law Firm study to determine how effective the top 50 firms in the U.S. are with their use of social technologies.
Social Business Study: How are Large U.S. Law Firm's Responding
Findings from the 2013 social law firm study and white paper This is the first in a series of posts that will highlight some of the findings of the Social Law Firm Study and White Paper. The study was jointly conducted by Above the Law and Good2bSocial from June-October 2013. This White Paper, “The Social […]
Tweeting Sweet Nothings in the Millennials' Ears
There was an interesting article in The New York Times last weekend about the growing importance for companies of all sizes to embrace the mindset of the up and coming Millennial generation. As we have written – the Millennials will be the first wave to enter the workforce having been weaned on social media – their […]
Rebuilding Your Law Practice as a Social Practice – Twitter
Having plunged into the world of social media by joining LinkedIn, it’s now time to venture further. The next step on your path to becoming a social media maven is to explore Twitter. Since it’s founding in 2006, Twitter has mushroomed into one of the most active sites on the Internet, boasting more than 500 […]
Rebuild Your Legal Practice as a Social Practice – LinkedIn
So it’s time to take the plunge. You’ve read through all the articles and blog posts. You’ve seen the IBM “social business” commercials on T.V at least a dozen times. Perhaps you have even dipped a toe in the water by setting up a Twitter or LinkedIn account for yourself. So now what? How do […]
Why Social Media Advocacy is Critical for Professional Services Firms
I recently had a conversation with the Chief Marketing Officer of a mid-size consulting firm. She seemed to agree with the basic thrust of my thinking – that it is becoming increasingly important for her firm (or any professional service firm for that matter) to establish a meaningful presence on social media. And she seemed […]
Why Most Agencies Don’t Get Social
This one will probably get me in trouble. Nonetheless, I believe its time somebody said it. Most ad and PR agencies don’t really understand social media as a way to engage with customers and prospects. I am not the only one who believes it. I have had many a conversation with other business owners and […]
What’s Next? Four Emerging Social Networks to Monitor
Pinterest? Been There, Done That. Instagram? That’s yesterdays’ news. Tell me what’s hot. Tell me what’s new. Tell me what, as a social media marketing professional, I should be paying attention to. Well….after conducting exhaustive research and speaking to the so-called “experts”, here are four public emerging social networks that in my opinion have […]
What Can Kids Teach Us About Social Media?
Do you find yourself constantly competing for your kids attention? When you are having dinner, or at a movie or sitting in the car trying to have a conversation? I do. All the time. It is a constant source of irritation for me because as a divorced father I really don’t get to spend that […]