Category: Social Media

Recently I spoke with a friend who is quite savvy about social media and handles business development at a major law firm. During our call he complained about the lack of understanding of social media marketing, not just in his firm but in the entire legal industry. “You don’t understand how bad it is. At a recent conference, […]

“If the world operates as one big market, every employee will compete with every person anywhere in the world who is capable of doing the same job. There are lots of them and many of them are hungry.” Andy Grove We work in a global economy. The rapid evolution of technology has enabled the world to […]

Slideshare incorporates social media and something lawyers are already skilled at: making presentations.

Social media marketing is an extremely effective tool in raising brand awareness and creating vehicles for engagement with your clients and prospects. In order to maximize its effectiveness, a social media marketing strategy must consider three distinct media elements: owned media, earned media and paid media. Owned media is a channel your company controls. There is fully […]

The focus today is in creating and executing a robust content marketing strategy

The most common mistake that organizations and individuals make on social media is too much promotion and too little listening. I call it “the bullhorn approach.” Too many believe that social media is just another advertising and marketing channel where they can endlessly write about themselves and shamelessly promote their products and services. All they do […]

LinkedIn unveiled its new advertising platform LinkedIn Matched Audiences, with three tools: website retargeting, account targeting, and contact targeting, to help marketers target prospects with more personalized campaigns. Although late to the party–Facebook has “Custom Audiences” and Twitter, “Tailored Audiences”– LinkedIn’s “Matched Audiences” has the potential to surpass both in effectiveness for law firms that […]

The “new” LinkedIn debuted earlier this year to less than stellar reviews. But it’s not all bad. We’re here to help you navigate some of the less intuitive features and highlight some of the improvements. For profile tips including headline, summary, job description, and using rich media, check out LinkedIn’s New Look: What Lawyers Need […]

Having a visual element as part of your blog post makes it much more accessible to readers

Facebook offers one of the most targeted advertising opportunities on the Internet. Users enter all kinds of information about themselves just because of the way Facebook works. This gives the social media giant the ability to pinpoint advertising to specific users like no other company can. Among the many options Facebook offers for targeted advertising, the custom […]

Twitter is great for listening, learning, and engaging, and in the process, build meaningful relationships and your personal brand. Granted, Twitter can quickly become a noisy neighborhood, but you can dampen the noise for a more useful, purposeful experience. You do this by creating Twitter lists or by choosing carefully who you follow. To that […]

Twitter lists help you manage your time, organize your feed and stay current on a certain topic or industry. We have written in the past about some basic ways lawyers and legal marketers can use Twitter to raise awareness of their services, strategically grow their networks and position themselves as thought leaders in their areas of […]