Category: Social Media

Carter Phillips on the importance of social media.

Our study on the extent and effectiveness of social media usage by large U.S. law firms.

For legal marketers, the Meerkat story presents both an opportunity and a lesson to be learned.

Google + communities can be very effective in reaching a target audience of business decision makers.

Accountants for the most part are just as slow as lawyers in coming to the social media party. If anything they may be trailing behind the legal profession.

This year we’ve expanded our coverage to provide a ranking of the top 100 U.S. firms.

How can Lawyers improve their LinkedIn profile? Any lawyer who hopes to attract new clients, be known as a thought leader in their area of practice or benefit from their professional network need to learn how to improve their LinkedIn profile and insure that their profile is the best it can be. The $18 billion social network reigns supreme […]

I recently gave a presentation to members of the New York chapter of  the Legal Marketing Association entitled “I have a blog, a Twitter handle, and a LinkedIn page, now what?” The audience was mostly comprised of marketers at top law firms who are focused on learning how to properly utilize social media and how to take their firm’s social media marketing to the next level. As is often […]

Most of us are familiar with using social media to post status updates about our vacation, photos of our family, funny videos we find on YouTube, or tweeting about our favorite sports theme. However, when it comes to using social media for business purposes, it is important to understand that the rules are different. Anything […]

Law firms in the UK have a substantial lead on their counterparts in the US when it comes to the effective use of social business tools and technology. That’s the conclusion we reached in our recent study, The Social Law Firm Index – UK Edition, conducted jointly with the Ark Group, which is being released in early September, […]

By now, most professionals know the value of using social technologies for marketing and business development through the use of social media marketing techniques. Other professionals are aware of the use of social technologies for enhancing collaboration and communication with employees, partners and clients. However, there is a lesser known use for social technologies that plays […]

How can lawyers use social media to generate new leads? Yesterday I was invited to be a guest speaker on Esquire Coaching‘s weekly BlogTalkRadio show to talk about this topic. The host and founder of Esquire Coaching, Ann Jenrette-Thomas, is an attorney, professional certified coach and author who has spent nearly 18 years helping individuals and […]