Category: Social Media

Twitter lists help you manage your time, organize your feed and stay current on a certain topic or industry. We have written in the past about some basic ways lawyers and legal marketers can use Twitter to raise awareness of their services, strategically grow their networks and position themselves as thought leaders in their areas of […]

Hashtags allow legal marketers to categorize their content so that their intended target audience can find it, read it and share it.

LinkedIn has rolled out their new profiles and user interface, which has many lawyers asking, where did everything go? The new experience mimics the mobile app, and although it looks and feels different, LinkedIn’s database is still at the core of the platform. Not only had functionality changed, but so has the way your profile […]

Having an article featured on LinkedIn Pulse can create instant visibility and extend the reach of your law firm’s online presence. It is one of the most effective ways to reach both businesses and other professionals across the country, and across the globe. It can bring your law firm many benefits ranging from new leads […]

Social media optimization for law firms I have spoken with several firms recently that are in the midst of a major website redesign effort. Frankly, I’m glad to see firms are finally moving to retire the old “brochure” layout in favor of adopting new functionality as well as a more contemporary look and feel. If […]

Law Practice Blogging and Social Media It’s not enough to have a static web presence for your law practice. You also need to use blogging and social media to engage and provide value. Industry leaders Guy Alvarez and Kevin O’Keefe share tips and best practices on how to build a blog and social media presence to […]

Who owns social in your law firm? If your firm is like most, social is probably owned by the marketing department. Other law firms may assign the responsibility for social to the IT department or Corporate Communications. However, if one looks at social in a truly holistic way, the responsibility for social media should be shared […]

Build a website and they will not come. In today’s world it’s not enough to have a static web presence for your practice. You also need to engage and provide value — with law blogs and social media, and digital marketing. Ok, you’re convinced, but do you understand what it takes to build a successful […]

The typical law student is part of the millennial generation that is constantly on social media. Between Facebook, Twitter, LinkedIn and Instagram there is a wealth of people to engage and content to explore. Law students use these social networks to connect with friends, but what if they use them to create relationships with others […]

I had a conversation with the senior managing partner of a mid-sized law firm last week. I was referred to him through a good friend who suggested that I should contact him about the services we provide. I spoke to him on the phone and before I could say a word he basically told me that […]

I recently had a conversation with an old acquaintance from law school who is now a practicing lawyer at a successful law firm – that shall remain nameless for anonymity. Once we caught up and she learned I had changed professions from practicing law to digital marketing consultant for lawyers and law firms she eagerly told […]

With the advent of social media, client dissatisfaction can be communicated in a much more expedited and public way than in the past. A client can simply go to one of many review sites like Yelp or Google and publish a negative review for the world to read. Unhappy clients can also let their Twitter […]