Category: Social Media

Most of us are familiar with using social media to post status updates about our vacation, photos of our family, funny videos we find on YouTube, or tweeting about our favorite sports theme. However, when it comes to using social media for business purposes, it is important to understand that the rules are different. Anything […]

Law firms in the UK have a substantial lead on their counterparts in the US when it comes to the effective use of social business tools and technology. That’s the conclusion we reached in our recent study, The Social Law Firm Index – UK Edition, conducted jointly with the Ark Group, which is being released in early September, […]

By now, most professionals know the value of using social technologies for marketing and business development through the use of social media marketing techniques. Other professionals are aware of the use of social technologies for enhancing collaboration and communication with employees, partners and clients. However, there is a lesser known use for social technologies that plays […]

How can lawyers use social media to generate new leads? Yesterday I was invited to be a guest speaker on Esquire Coaching‘s weekly BlogTalkRadio show to talk about this topic. The host and founder of Esquire Coaching, Ann Jenrette-Thomas, is an attorney, professional certified coach and author who has spent nearly 18 years helping individuals and […]

As we enter our second year in business, we’re very pleased to have a chance to tackle interesting new projects.  We’re keen to take on any challenge that fits with our overall business strategy and mission: “to help companies and professionals in the knowledge industries to understand and leverage the power of social technologies and […]

We are very pleased by the strong interest in The Social Law Firm Index and the white paper we recently published. We’ve heard from many firms – those who ranked well as well as those who did not; we’ve also heard from many small and mid-sized firms not covered by the scope of the initial survey.   And the […]

The index is the second part of The Social Law Firm study to determine how effective the top 50 firms in the U.S. are with their use of social technologies.

Findings from the 2013 social law firm study and white paper This is the first in a series of posts that will highlight some of the findings of the Social Law Firm Study and White Paper. The study was jointly conducted by Above the Law and Good2bSocial from June-October 2013. This White Paper,  “The Social […]

There was an interesting article in The New York Times last weekend about the growing importance for companies of all sizes to embrace the mindset of the up and coming Millennial generation. As we have written – the Millennials will be the first wave to enter the workforce having been weaned on social media – their […]

Having plunged into the world of social media by joining LinkedIn, it’s now time to venture further.  The next step on your path to becoming a social media maven is to explore Twitter. Since it’s founding in 2006, Twitter has mushroomed into one of the most active sites on the Internet, boasting more than 500 […]

So it’s time to take the plunge. You’ve read through all the articles and blog posts. You’ve seen the IBM “social business” commercials on T.V at least a dozen times. Perhaps you have even dipped a toe in the water by setting up a Twitter or LinkedIn account for yourself. So now what? How do […]

I recently had a conversation with the Chief Marketing Officer of a mid-size consulting firm.  She seemed to agree with the basic thrust of my thinking – that it is becoming increasingly important for her firm (or any professional service firm for that matter) to establish a meaningful presence on social media.   And she seemed […]