Build a website and they will not come. In today’s world it’s not enough to have a static web presence for your practice. You also need to engage and provide value — with law blogs and social media, and digital marketing.
Ok, you’re convinced, but do you understand what it takes to build a successful blog and social media presence that offer value and help you connect with referral sources and prospective clients? Are you using the right blogging, social, and digital strategies and tools?
Join us on January 25, 2017 as we explore how leading lawyers are using blogs, social media, and digital marketing.
Kevin O’Keefe, CEO of LexBlog and Guy Alvarez, CEO of Good2bSocial, will share tips and best practices on how to start and build a blog, create a meaningful social media presence, and implement a digital marketing strategy to support your business development efforts and help you establish and nurture relationships and generate new leads and clients.
You’ll gain insight on:
- The technology platform you should use to build a scalable and secure blog
- How top lawyers are using LinkedIn, Twitter and Facebook to engage, build relationships, and drive traffic to their blogs
- How to leverage other lawyer blogs to build a referral network
- The best tools to properly manage, monitor and measure the impact of blogging, social media and other digital marketing initiatives
… and much more!
Chief Marketing Officer Good2bSocial
Tim Baran is the Chief Marketing Officer for Good2bSocial. He speaks nationally on how to use marketing strategies and technology to manage and grow a law practice. Tim is the author of several publications including The Lawyers’ Guide to Evernote. He was named to the 2016 Fastcase 50 honoring the law’s innovators, techies, visionaries, and leaders.
Kevin O’keefe CEO &
Kevin O’Keefe is CEO and publisher of LexBlog, the leading provider of professional turnkey blogging solutions. He helps lawyers and law firms to network through the Internet to build relationships and enhance their reputations. Prior to LexBlog, Kevin was a trial lawyer for 17 years. In 1996, he started his own law firm and began to use the Internet for business development.
Guy Alvarez CEO &
Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial which helps legal-industry companies and law firms of all sizes understand and leverage the power of content marketing, digital marketing and social media. Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning the fields of law, technology, and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.