Category: Social Media

Social media marketing is an extremely effective tool in raising brand awareness and creating vehicles for engagement with your clients and prospects. In order to maximize its effectiveness, a social media marketing strategy must consider three distinct media elements: owned media, earned media and paid media. Owned media is a channel your company controls. There is fully […]

The focus today is in creating and executing a robust content marketing strategy

The most common mistake that organizations and individuals make on social media is too much promotion and too little listening. I call it “the bullhorn approach.” Too many believe that social media is just another advertising and marketing channel where they can endlessly write about themselves and shamelessly promote their products and services. All they do […]

LinkedIn unveiled its new advertising platform LinkedIn Matched Audiences, with three tools: website retargeting, account targeting, and contact targeting, to help marketers target prospects with more personalized campaigns. Although late to the party–Facebook has “Custom Audiences” and Twitter, “Tailored Audiences”– LinkedIn’s “Matched Audiences” has the potential to surpass both in effectiveness for law firms that […]

The “new” LinkedIn debuted earlier this year to less than stellar reviews. But it’s not all bad. We’re here to help you navigate some of the less intuitive features and highlight some of the improvements. For profile tips including headline, summary, job description, and using rich media, check out LinkedIn’s New Look: What Lawyers Need […]

Having a visual element as part of your blog post makes it much more accessible to readers

Facebook offers one of the most targeted advertising opportunities on the Internet. Users enter all kinds of information about themselves just because of the way Facebook works. This gives the social media giant the ability to pinpoint advertising to specific users like no other company can. Among the many options Facebook offers for targeted advertising, the custom […]

Twitter is great for listening, learning, and engaging, and in the process, build meaningful relationships and your personal brand. Granted, Twitter can quickly become a noisy neighborhood, but you can dampen the noise for a more useful, purposeful experience. You do this by creating Twitter lists or by choosing carefully who you follow. To that […]

Twitter lists help you manage your time, organize your feed and stay current on a certain topic or industry. We have written in the past about some basic ways lawyers and legal marketers can use Twitter to raise awareness of their services, strategically grow their networks and position themselves as thought leaders in their areas of […]

Hashtags allow legal marketers to categorize their content so that their intended target audience can find it, read it and share it.

LinkedIn has rolled out their new profiles and user interface, which has many lawyers asking, where did everything go? The new experience mimics the mobile app, and although it looks and feels different, LinkedIn’s database is still at the core of the platform. Not only had functionality changed, but so has the way your profile […]

Having an article featured on LinkedIn Pulse can create instant visibility and extend the reach of your law firm’s online presence. It is one of the most effective ways to reach both businesses and other professionals across the country, and across the globe. It can bring your law firm many benefits ranging from new leads […]