Category: Social Media

Social media optimization for law firms I have spoken with several firms recently that are in the midst of a major website redesign effort. Frankly, I’m glad to see firms are finally moving to retire the old “brochure” layout in favor of adopting new functionality as well as a more contemporary look and feel. If […]

Law Practice Blogging and Social Media It’s not enough to have a static web presence for your law practice. You also need to use blogging and social media to engage and provide value. Industry leaders Guy Alvarez and Kevin O’Keefe share tips and best practices on how to build a blog and social media presence to […]

Who owns social in your law firm? If your firm is like most, social is probably owned by the marketing department. Other law firms may assign the responsibility for social to the IT department or Corporate Communications. However, if one looks at social in a truly holistic way, the responsibility for social media should be shared […]

Build a website and they will not come. In today’s world it’s not enough to have a static web presence for your practice. You also need to engage and provide value — with law blogs and social media, and digital marketing. Ok, you’re convinced, but do you understand what it takes to build a successful […]

The typical law student is part of the millennial generation that is constantly on social media. Between Facebook, Twitter, LinkedIn and Instagram there is a wealth of people to engage and content to explore. Law students use these social networks to connect with friends, but what if they use them to create relationships with others […]

I had a conversation with the senior managing partner of a mid-sized law firm last week. I was referred to him through a good friend who suggested that I should contact him about the services we provide. I spoke to him on the phone and before I could say a word he basically told me that […]

I recently had a conversation with an old acquaintance from law school who is now a practicing lawyer at a successful law firm – that shall remain nameless for anonymity. Once we caught up and she learned I had changed professions from practicing law to digital marketing consultant for lawyers and law firms she eagerly told […]

With the advent of social media, client dissatisfaction can be communicated in a much more expedited and public way than in the past. A client can simply go to one of many review sites like Yelp or Google and publish a negative review for the world to read. Unhappy clients can also let their Twitter […]

Facebook, has built a new live-streaming platform that allows its users to create their own unique video anytime and anywhere. We’ve mentioned how video is becoming more and more important for increasing SEO and building brand trust. Now, let’s explore how law firms use Facebook Live to engage with their audience and what other benefits it may […]

When we released The Social Law Firm Index 2016 last month, one of the key observations we uncovered in our study was how leading firms have evolved in their use of social media. At our recent The Social Law Firm Webinar, the discussion turned to the topic of Twitter and LinkedIn best practices for law […]

With more than 313 million active users per month, Twitter has taken the world by storm. Twitter’s stated mission is to give everyone the power to create and share ideas and information instantly. Seventy-nine percent of Twitter users live outside the United States, and the platform drives one billion unique visits monthly to websites embedded […]

Are you planning an event for your law firm? Wondering how you are going to be able to create buzz that will get people excited about attending. Well, have no fear. We are here to help you with a fool-proof social media event strategy, and you don’t have to be a professional party planner to pull […]