Category: Social Media

There are currently 328 million users active on Twitter, however most of those users are not lawyers. Part of the reason most lawyers are not on Twitter is that most lawyers do not understand the benefits of being active on Twitter. Twitter Best Practices for Lawyers Although this platform can sometimes seem like the wild […]

Real-time marketing in social media is a strategy that can and should also be employed by savvy lawyers and law firm marketing directors. There are many social media monitoring tools available that will enable lawyers and law firm marketing professionals to monitor conversations and posts on social media and provide them with an opportunity to […]

“How do I get you to publish a story on the partners at my firm?” “Why don’t you publish lawyer profiles?” These were some of the questions that law firm PR professionals were asking reporters at an event for law firm media professionals. The event was organized to allow law firm professionals and PR agencies […]

There are over 200 social networks world wide.

Facebook provides one of the most powerful advertising platforms available today. With their seemingly endless list of configuration options, it’s possible to create everything from a worldwide advertising blitz all the way down to a micro-targeted campaign that will only be seen by a handful of people who fall into a specific demographic. While it […]

You have a solid digital marketing strategy in place, including producing useful content consistently, optimizing your site to raise your ranking, and producing occasional finely targeted online advertising campaigns. And, you dutifully post your articles and curate other useful pieces to Facebook, Twitter, and LinkedIn. Maybe you’re even posting images to Pinterest and Instagram and videos […]

Twitter Chats are like attending a live seminar or event from the comfort of your own couch.

Managing the quantity and variety of social networks can be overwhelming

Showing appreciation has never been easier or the benefits greater yet so many don’t. All it takes is clicking the “heart” icon on Twitter. We’re not talking about Facebook here. That’s a whole other ball game where a simple “like” can set off a string of algorithms that redefines your experience on the platform. This […]

Does your firm have a social media policy? If so, do you know what it contains? When was the last time it got reviewed and updated? Are your employees even aware the policy exists? A properly crafted social media policy will not only reduce risks, it can also be used as a tool to educate employees on […]

The business of law is undergoing significant change. Competition is fierce and clients are looking for firms that will offer them more than traditional legal advice. At the same time, companies across all industries are rapidly adopting social technologies and practices as a way to enhance their productivity, gain a competitive advantage and develop customer […]

I recently read an excellent book called The Social Employee: How Great Companies Make Social Media Work by Cheryl and Mark Burgess.  The book’s central theme concerns the concept of the social employee, which the authors define as someone who effectively cultivates his or her personal brand and thereby comes to play a key role as company representative […]