LinkedIn has rolled out their new profiles and user interface, which has many lawyers asking, where did everything go? The new experience mimics the mobile app, and although it looks and feels different, LinkedIn’s database is still at the core of the platform.
Not only had functionality changed, but so has the way your profile shows up when others visit. As an attorney it has never been more important to take the time to ensure that your profile attracts and engages potential clients. If your profile is not complete, its like showing up for trial in jeans and a tee-shirt. This is your personal brand, make sure it reflects who you are as a professional.
1. First of all, it is vital to update your banner, as it appears very differently than it did before. In fact, it looks different on both the desktop and the mobile. Click here to download a PowerPoint template.
2. Your Headline is next in line for an update, as it follows you everywhere on LinkedIn. If you like or share content or send out a connection request, your headline is front and center. Make sure it is working for you. Consider making this more than Partner or Attorney at Law and either share your value proposition or at a minimum your area of practice.
3. Next, the summary is condensed and only has the first two lines showing. So, I am recommending that you have a call-to-open. Similar to a call-to-action, there has to be a reason that someone would want to click through. And, of course your summary needs to be a resource and provide value for your clients.
4. Your job description is more important than ever! When your profile readers scroll down, this is the first section they see. Make sure it is not all about your success and great negotiation skills, but ways in which you help your clients. If at all possible share public case studies that add to your credibility.
5. Make sure you upload rich media to enhance your profile visitor’s experience. This can be done in your summary – but is even more impactful in your job description now. Media to consider are videos, or branded collateral, as they help others understand how and why to hire you and help build rapport.
There is a lot to catch up on around this new LinkedIn interface – if you’d like a video tour, WATCH this tutorial by Brynne Tillman. We also wrote an in depth blog post on how to navigate the platform.
About the author:
Brynne Tillman, the Chief Learning Officer at PeopleLinx, helps professionals position themselves as thought leaders and subject matter experts on LinkedIn and teaches them how to leverage their network to gain access to more decision makers. LinkedIn | Twitter