by Guy Alvarez | Mar 19, 2021 | Measurement and Analytics
In the realm of online marketing, you hear the term “conversion” a lot. A conversion is when a visitor to your website completes some action that you wanted them to complete. Depending on your intentions, an actual conversion can be many different things. It could be...
by Vondrae McCoy | Mar 8, 2021 | Measurement and Analytics, Social Media
Everyone knows that the best decisions are made based on data. It’s important to have reporting available so that you can know what’s working and what’s not as far as social media strategy. Furthermore, in-depth data can help prove your team’s worth and value to...
by Talia Schwartz | Nov 24, 2020 | Measurement and Analytics
Law firm blogging without measuring results is a waste of time. But when it comes to your blog, there are a whole range of metrics you can consider. In fact, the number of blogging metrics you can get is so overwhelming that tracking them all wouldn’t leave much time...
by Vondrae McCoy | Nov 9, 2020 | Measurement and Analytics
Google Analytics is the most used website analytics tool in the world. Law firm marketers use Google Analytics to read and analyze website data and learn in-depth details about their website visitors. Google recently announced a new version of analytics – Google...
by Noreen Fishman | Sep 4, 2020 | Measurement and Analytics
Do you know how to measure your law firm’s social media efforts? How to find and analyze social data that will enable you to make smarter business decisions? Having a social media analytics strategy and consistent reporting schedule will enable you to identify trends...
by Talia Schwartz | Jul 20, 2020 | Measurement and Analytics
Google Analytics is an essential web analytics component for every legal marketer’s toolbox. Through the use of Google Analytics, legal marketers can uncover a tremendous amount of data about their law firm’s website that can be used to enhance marketing and business...
