by Guy Alvarez | Oct 19, 2018 | Measurement and Analytics
Google has many marketing resources to offer law firms, such as AdWords and the new Google Marketing Platform. The company launched the new platform in late June, combining the services that you used to access separately via Google Analytics 360 Suite and DoubleClick...
by Guy Alvarez | Jun 14, 2018 | Measurement and Analytics
So, you’ve stumbled upon Google Analytics and have decided to use it to find out how well your website is doing. For casual users, it might be just a fun look at all the data Google collects. But for law firms that need it to measure site performance and gauge viewer...
by Guy Alvarez | Apr 13, 2018 | Measurement and Analytics
In the realm of online marketing, you hear the term “conversion” a lot. A conversion is when a visitor to your website completes some action that you wanted them to complete. Depending on your intentions, an actual conversion can be many different things. It could be...
by Guy Alvarez | Feb 16, 2018 | Measurement and Analytics
The only way to know if your marketing efforts are meeting your goals is, of course, to measure results. Otherwise, there is no way to tell if your campaign is on the right track or running off the rails. With so many different channels available for advertising and...
by Good2bSocial | Dec 14, 2017 | Measurement and Analytics
Whether you just launched a law firm website or have had an existing site for years, it requires constant maintenance. In other words, you must continuously track your website’s analytics and monitor KPIs (Key Performance Indicators). Reviewing your content,...
by Joe Balestrino | Sep 18, 2017 | Measurement and Analytics
You are probably spending a lot of effort and money on your website, but do you know if your efforts are paying off? Information is power. Google Analytics remains the most popular analytics tool around, but it’s not your only option. There are many other tools...
