by Talia Schwartz | May 14, 2020 | Measurement and Analytics
The only way to know if your law firm’s digital marketing efforts are meeting your goals is, of course, to measure results and track analytics. Otherwise, there is no way to tell if your campaign is on the right track or running off the rails. Legal marketers cannot...
by Talia Schwartz | Feb 10, 2020 | Measurement and Analytics
If you want to know what kind of impact your law firm’s website and marketing efforts have made, you should be familiar with Google Analytics. Google Analytics allows you to track and analyze every last detail of your law firm’s website and traffic. In fact, Google...
by Noreen Fishman | Sep 20, 2019 | Measurement and Analytics
Your website is the face of your firm. It not only creates a first impression, but also provides important marketing and is often a key step for prospects searching for legal assistance. You want to make sure that you’re leaving the best first impression possible, and...
by Kevin Vermeulen | Aug 22, 2019 | Measurement and Analytics
In order to properly evaluate the performance of your online marketing efforts, it is important to ensure that you are measuring the right analytics. These analytics will help you pinpoint problems so you can come up with solutions tailored specifically to meet an...
by Paola Henriquez | Aug 12, 2019 | Measurement and Analytics
What is Google Tag Manager? Google Tag Manager, or GTM, delivers simple, reliable, easily integrated tag management solutions. To simply put it, Google Tag Manager creates tags to send user interaction data to Google Analytics. This saves you time and creates complex...
by Paola Henriquez | Aug 8, 2019 | Measurement and Analytics
There’s no doubt that marketing automation is beginning to make inroads on the legal industry. One of the best reasons to use marketing automation tools is to be able to clearly evaluate your law firm’s digital marketing analytics. However, marketing analytics can be...
