Category: Measurement and Analytics

The Leading Law Firm Web Analytics Tools

Your website is the face of your firm. It not only creates a first impression, but also provides important marketing and is often a key step for prospects searching for legal assistance. You want to make sure that you’re leaving the best first impression possible, and also doing what you can to lead prospective clients […]

Digital Marketing Analytics for Law Firms

In order to properly evaluate the performance of your online marketing efforts, it is important to ensure that you are measuring the right analytics. These analytics will help you pinpoint problems so you can come up with solutions tailored specifically to meet an issue. In addition, digital marketing analytics for law firms can show you […]

5 Benefits for Law Firms using Google Tag Manager

What is Google Tag Manager? Google Tag Manager, or GTM, delivers simple, reliable, easily integrated tag management solutions. To simply put it, Google Tag Manager creates tags to send user interaction data to Google Analytics. This saves you time and creates complex customized tags for your site. If you’re unfamiliar with the software, we’ve written […]

3 Key Digital Marketing Analytics Metrics For Law Firms

There’s no doubt that marketing automation is beginning to make inroads on the legal industry. One of the best reasons to use marketing automation tools is to be able to clearly evaluate your law firm’s digital marketing analytics. However, marketing analytics can be confusing. We’ve rounded up 3 digital marketing analytics metrics for law firms […]

Measuring The Value Of A Law Firm’s Social Media Efforts

If your firm’s most recent LinkedIn post earned a seemingly impressive 100 likes, 10 comments and more than a dozen shares — so what? Like any aspect of a robust marketing and business development program, raw data in the absence of context is meaningless. Developing and executing a social media strategy for your firm requires […]

Digital Data: The Analytics Law Firms Need to Know

In September, we partnered with Legal Marketing Association to conduct a survey of several law firms on their digital marketing efforts. We were able to share a wealth of valuable data about what firms are doing, how they’re measuring, and where they can improve when it comes to digital marketing. The biggest takeaway? Many firms […]

How Law Firms Can Use the New Google Marketing Platform

Google has many marketing resources to offer law firms, such as AdWords and the new Google Marketing Platform. The company launched the new platform in late June, combining the services that you used to access separately via Google Analytics 360 Suite and DoubleClick Digital Marketing. The idea is that with the new platform, law firms […]

Setting Goals in Google Analytics: A Beginner’s Checklist

So, you’ve stumbled upon Google Analytics and have decided to use it to find out how well your website is doing. For casual users, it might be just a fun look at all the data Google collects. But for law firms that need it to measure site performance and gauge viewer engagement, it’s an entirely […]

Law Firm Analytics: Measuring Your Digital Marketing Efforts

The only way to know if your marketing efforts are meeting your goals is, of course, to measure results. Otherwise, there is no way to tell if your campaign is on the right track or running off the rails. With so many different channels available for advertising and marketing in the digital world, it can […]

Website Analytics Tools for Law Firm Marketers and Lawyers

Whether you just launched a law firm website or have had an existing site for years, it requires constant maintenance. In other words, you must continuously track your website’s analytics and monitor KPIs (Key Performance Indicators). Reviewing your content, monitoring SEO, and analyzing metrics are necessary for maintaining a website that can be easily found […]

5 Powerful Website Analytics Tools That Go Beyond Google Analytics

You are probably spending a lot of effort and money on your website, but do you know if your efforts are paying off? Information is power. Google Analytics remains the most popular analytics tool around, but it’s not your only option. There are many other tools that can help you depending on your needs and […]

How and Why Law Firms Need to Set Up Goals in Google Analytics

Google Analytics is a great tool for tracking traffic and pageviews on your law firm’s website. What many don’t realize, though, is that with some configuration, Google Analytics can be set up to track and measure your firm’s actual marketing goals. By setting and tracking goals, you’ll be able to go beyond the general (and […]