Category: Measurement and Analytics

The advertising industry largely relies on third-party consumer data. Obtaining information about prospective clients from third-party providers allows law firms to reach beyond their existing audiences and grow. Expanded insights about audience preferences and behaviors enable law firms to fine-tune their ad campaigns and create more personalized experiences. But between the crackdown on third-party cookies […]

If your law firm is spending money on digital marketing, it’s worth knowing how those activities are performing. In order to do so, you must employ one or more digital marketing analytics tools. However, we know that there are many different marketing analytics tools available that will capture and track data about your marketing campaigns. […]

In the realm of online marketing, you hear the term “conversion” a lot. A conversion is when a visitor to your website completes some action that you wanted them to complete. Depending on your intentions, an actual conversion can be many different things. It could be someone adding their email address to your law firm’s […]

Everyone knows that the best decisions are made based on data. It’s important to have reporting available so that you can know what’s working and what’s not as far as social media strategy. Furthermore, in-depth data can help prove your team’s worth and value to business leaders. Fortunately, social media analytics have gotten more sophisticated. […]

Law firm blogging without measuring results is a waste of time. But when it comes to your blog, there are a whole range of metrics you can consider. In fact, the number of blogging metrics you can get is so overwhelming that tracking them all wouldn’t leave much time for blogging, let alone other important […]

Google Analytics is the most used website analytics tool in the world. Law firm marketers use Google Analytics to read and analyze website data and learn in-depth details about their website visitors. Google recently announced a new version of analytics – Google Analytics 4 – with new features designed to improve marketing decisions and get […]

Do you know how to measure your law firm’s social media efforts? How to find and analyze social data that will enable you to make smarter business decisions? Having a social media analytics strategy and consistent reporting schedule will enable you to identify trends and new opportunities. You’ll understand what’s working and what isn’t so […]

We are big believers in marketing analytics, particularly for law firms. Concrete data helps legal marketers to make better, smarter decisions in a more timely manner. Another way of obtaining data is through testing. Testing is a key component of optimizing your law firm’s marketing efforts. But are you testing the right things? Here are […]

A UTM parameter, or UTM code, is simply a tracking tag that you add to the end of a URL. By adding a UTM-parameter to your URL you can use monitoring tools like Google Analytics to measure where your traffic comes from and how visitors behave on law firm’s website pages. For legal marketers, this […]

The only way to know if your law firm’s digital marketing efforts are meeting your goals is, of course, to measure results and track analytics. Otherwise, there is no way to tell if your campaign is on the right track or running off the rails. Legal marketers cannot rely on intuition alone to get their […]

Your website is the face of your firm. It not only creates a first impression, but also provides important marketing and is often a key step for prospects searching for legal assistance. You want to make sure that you’re leaving the best first impression possible, and also doing what you can to lead prospective clients […]

In order to properly evaluate the performance of your online marketing efforts, it is important to ensure that you are measuring the right analytics. These analytics will help you pinpoint problems so you can come up with solutions tailored specifically to meet an issue. In addition, digital marketing analytics for law firms can show you […]