by Good2bSocial | Dec 14, 2017 | Measurement and Analytics
Whether you just launched a law firm website or have had an existing site for years, it requires constant maintenance. In other words, you must continuously track your website’s analytics and monitor KPIs (Key Performance Indicators). Reviewing your content,...
by Joe Balestrino | Sep 18, 2017 | Measurement and Analytics
You are probably spending a lot of effort and money on your website, but do you know if your efforts are paying off? Information is power. Google Analytics remains the most popular analytics tool around, but it’s not your only option. There are many other tools...
by Joe Balestrino | Aug 28, 2017 | Measurement and Analytics
Google Analytics is a great tool for tracking traffic and pageviews on your law firm’s website. What many don’t realize, though, is that with some configuration, Google Analytics can be set up to track and measure your firm’s actual marketing goals. By setting and...
by Tim Baran | May 30, 2017 | Measurement and Analytics, Podcast
Are you using analytics to track your website performance and digital marketing efforts? If so, are you using it correctly? In this episode of the Legal Marketing 2.0 podcast, we discuss How to collect data What to do with the data you collect What are meaningful data...
by Guy Alvarez | Feb 23, 2017 | Measurement and Analytics
In the realm of online marketing, you hear the term “conversion” a lot. A conversion is when a visitor to your website completes some action that you wanted them to complete. Depending on your intentions, an actual conversion can be many different things. It could be...
by Guy Alvarez | Jan 19, 2017 | Measurement and Analytics
Twitter is one of the easiest social network platforms to use. Millions of users check in every day to learn, share, and engage. Twitter is also an effective marketing platform for businesses. But things move fast, and it can be hard to track exactly what is...
