by Talia Schwartz | Jul 20, 2020 | Measurement and Analytics
Google Analytics is an essential web analytics component for every legal marketer’s toolbox. Through the use of Google Analytics, legal marketers can uncover a tremendous amount of data about their law firm’s website that can be used to enhance marketing and business...
by Gabrielle Meyers | Jun 26, 2020 | Measurement and Analytics
Google Analytics is one most popular digital analytics software that more and more law firms are utilizing to accurately analyze in-depth details about the visitors on their website. Most law firms are aware and/or have had a brief encounter with Google Analytics, but...
by Noreen Fishman | Jun 23, 2020 | Measurement and Analytics
Digital marketing offers several benefits – but the main one is that it is trackable and measurable. That means digital tactics offer legal marketers plenty of opportunity to make data-driven decisions and improve their efforts over time. The best way to do so?...
by Talia Schwartz | Jun 19, 2020 | Measurement and Analytics
We are big believers in marketing analytics, particularly for law firms. Concrete data helps legal marketers to make better, smarter decisions in a more timely manner. Another way of obtaining data is through testing. Testing is a key component of optimizing your law...
by Noreen Fishman | Jun 2, 2020 | Measurement and Analytics
If your law firm is spending money on digital marketing, it’s worth knowing how those activities are performing. In order to do so, you must employ one or more digital marketing analytics tools. However, we know that there are many different marketing analytics tools...
by Talia Schwartz | May 18, 2020 | Measurement and Analytics
A UTM parameter, or UTM code, is simply a tracking tag that you add to the end of a URL. By adding a UTM-parameter to your URL you can use monitoring tools like Google Analytics to measure where your traffic comes from and how visitors behave on law firm’s website...
