by Talia Schwartz | Jun 19, 2020 | Measurement and Analytics
We are big believers in marketing analytics, particularly for law firms. Concrete data helps legal marketers to make better, smarter decisions in a more timely manner. Another way of obtaining data is through testing. Testing is a key component of optimizing your law...
by Noreen Fishman | Jun 2, 2020 | Measurement and Analytics
If your law firm is spending money on digital marketing, it’s worth knowing how those activities are performing. In order to do so, you must employ one or more digital marketing analytics tools. However, we know that there are many different marketing analytics tools...
by Vondrae McCoy | May 19, 2020 | Measurement and Analytics
As a legal marketer in a data-driven world, you’re no doubt aware of the fact that there are a variety of data analytics and metrics that need to be tracked in order to understand your law firm’s marketing performance. They key to using data to make better decisions...
by Talia Schwartz | May 18, 2020 | Measurement and Analytics
A UTM parameter, or UTM code, is simply a tracking tag that you add to the end of a URL. By adding a UTM-parameter to your URL you can use monitoring tools like Google Analytics to measure where your traffic comes from and how visitors behave on law firm’s website...
by Talia Schwartz | May 14, 2020 | Measurement and Analytics
The only way to know if your law firm’s digital marketing efforts are meeting your goals is, of course, to measure results and track analytics. Otherwise, there is no way to tell if your campaign is on the right track or running off the rails. Legal marketers cannot...
by Talia Schwartz | Feb 10, 2020 | Measurement and Analytics
If you want to know what kind of impact your law firm’s website and marketing efforts have made, you should be familiar with Google Analytics. Google Analytics allows you to track and analyze every last detail of your law firm’s website and traffic. In fact, Google...
