Data Analytics For Law Firms: 12 Valuable Metrics Legal Marketers Should Track
As a legal marketer in a data-driven world, you’re no doubt aware of the fact that there are a variety of data analytics and metrics that need to be tracked to understand your law firm’s marketing performance. The key to using data to make better decisions is pulling the correct data and seeing each metric […]
How Law Firms Can Set Up Google Analytics for WordPress
WordPress is one of the most popular platforms among legal marketers. WordPress websites tend to be easier to create, simple to maintain, and provide a great user experience for visitors. However, in order to improve your lawyer web marketing efforts, it’s important to understand how people behave once they arrive at your pages. The best […]
How to Use Twitter Analytics for Law Firms
Any form of analytics can help your law firm’s strategy. Most social media platforms offer some level of analytics, and Twitter’s is particularly powerful. Many people don’t take advantage of them because they simply aren’t aware of their capabilities. Here’s how you can go beyond the basics of your law firm’s Twitter analytics. Why Should […]
Marketing for Attorneys with Attribution Modeling
A client’s relationship with your firm is more complex and multilayered than ever. Chances are that before they sign a contract with you, they’ve been exposed to social media, website content, thought leadership, possibly campaigns such as email or paid promotions, and more. There’s no doubt that integrated marketing is more effective than traditional methods […]
How Law Firms Can Use Google Search Console
Appearance remains a common thread of acceptance in too many facets of life. It’s cliché and sad but true. Unless you’re a Kardashian, how you look on the internet is a daily make-or-break decision. While many tools exist to influence marketing choices for your law firm and its website, another one to consider is the […]
Everything Law Firms Need to Know About Google’s New Ad Manager Tools for Video Ads
The most critical part of advertising is getting the right message to the right people at the right time. To help with that, Google introduced video ads as a new way to reach users. Unfortunately, many have found that Google’s Ads Manager isn’t always effective at providing in-depth insights on a campaign type like video. […]
Measuring the Success of a Law Firm Marketing Campaign
Extrapolating data about your law firm’s marketing campaigns is very easy; however, interpreting what you learn may leave some feeling lost in a sea of acronyms, numbers, and industry jargon. Most people would see 500 likes on a Facebook post and call it a smashing success. In some cases, it most certainly is a great […]
How Legal Marketers Can Improve Their Content with Google’s New Search Console Insights
Producing great content is an important part of meeting many of your legal marketing goals. Building a loyal and engaged audience can help you to support more people, gain leads, and carve out a brand for your firm. Content comes in many shapes and forms, so it’s important to understand which types work best for […]
9 First-Party Data Capturing Opportunities for Law Firms
The advertising industry largely relies on third-party consumer data. Obtaining information about prospective clients from third-party providers allows law firms to reach beyond their existing audiences and grow. Expanded insights about audience preferences and behaviors enable law firms to fine-tune their ad campaigns and create more personalized experiences. But between the crackdown on third-party cookies […]
9 of the Top Marketing Analytics Tools for Law Firms
If your law firm is spending money on digital marketing, it’s worth knowing how those activities are performing. In order to do so, you must employ one or more digital marketing analytics tools. However, we know that there are many different marketing analytics tools available that will capture and track data about your marketing campaigns. […]
Converting Law Firm Leads: What Metrics You Should be Tracking
In the realm of online marketing, you hear the term “conversion” a lot. A conversion is when a visitor to your website completes some action that you wanted them to complete. Depending on your intentions, an actual conversion can be many different things. It could be someone adding their email address to your law firm’s […]
10 of the Best Social Media Analytics Tools for Law Firm Marketers
Everyone knows that the best decisions are made based on data. It’s important to have reporting available so that you can know what’s working and what’s not as far as social media strategy. Furthermore, in-depth data can help prove your team’s worth and value to business leaders. Fortunately, social media analytics have gotten more sophisticated. […]