Category: Marketing Technology

​Has ChatGPT changed the way you work? In the few short years since its 2022 debut, ChatGPT and similar AI-powered tools have become integral to our daily lives, helping us save time and effort across a wide range of tasks. But should content creation be one of them? While many organizations are leveraging tools like […]

As a HubSpot Platinum Partner, we understand just how powerful this platform can be for law firms of any size looking to elevate their digital marketing. But we also know that many organizations aren’t using HubSpot CRM or CMS to its full potential. That’s why I’ve created a comprehensive guide packed with expert tips to […]

Business-to-business (B2B) demand generation in the legal industry is undergoing a significant transformation, thanks to artificial intelligence (AI). In a world where legal services are highly competitive, AI offers several innovative strategies to not only capture but also to nurture high-value leads. Law firms, legal marketers, and lawyers who embrace these AI solutions are setting […]

As a digital marketer focused on helping law firms thrive online, I’ve seen Google’s search landscape evolve time and again. But the recent rise of AI-generated search overviews (AIO) is a major shift that’s redefining how firms need to approach online visibility. In this blog post, I’ll answer the burning question, how do you ensure […]

As a legal marketer, it can be a challenge to juggle multiple tasks—keeping campaigns on-brand, driving conversions, and doing it all with fewer resources. Sound familiar? With budgets tightening, it means figuring out how to do more with less, and for me, that means embracing marketing automation. But I’ll be honest, diving into automation wasn’t […]

HubSpot remains the premier CRM and marketing technology platform out there. With a functioning CRM system, a slew of marketing and business development tools, and a vast array of automated features, it’s no wonder HubSpot has 216,840 happy customers. As a HubSpot Platinum Partner and the Top Digital Agency HubSpot Partner in the legal industry, […]

In the age of digitalization and artificial intelligence, marketing automation has been developed to effectively facilitate marketing processes. Encompassing a wide range of tools that save both time and resources, these automation tools free law firms to focus on their overall marketing strategy. Yet while many big firms have begun using marketing automation software, others […]

With video making up over 65% of all internet traffic, it’s no surprise that Google Ads has introduced AI video enhancements to streamline the process for marketers. For law firms running PPC campaigns, these AI-powered tools can save time, reduce costs, and help optimize video ads more effectively. In this blog post, we will walk […]

As digital marketing evolves, there are more and more channels for law firms to manage. Email, social media, paid advertising, content delivery…there is a never-ending list of activities to perform in order to gain and nurture leads. Marketing automation can help with that.  Learn about how marketing automation can help law firms to engage with […]

If you read our past post on what makes up a modern marketing technology stack, you know that thousands of platforms are available to help with virtually every facet of running your law firm’s day-to-day marketing. Moreover, implementing, maintaining, and optimizing your law firm’s Marketing Technology Stack is not a simple, streamlined process. Unfortunately, too […]

As potential clients increasingly turn to the internet to find legal services, law firms must embrace effective internet marketing strategies to stay competitive. Whether you run a solo practice or are part of a large firm, understanding the ins and outs of internet marketing can be the key to growing your client base. In this […]

Imagine your law firm’s website is well-crafted, engaging, and informative, yet missing a crucial element to make it stand out. Now, picture adding a compelling visual argument that grabs attention and reinforces your case—this is the essence of display advertising. If you’re a legal professional navigating the digital marketing landscape, you might have encountered display […]