How Google Ads’ AI Tools Can Improve Your Law Firm’s Video Campaigns

With video making up over 65% of all internet traffic, it’s no surprise that Google Ads has introduced AI video enhancements to streamline the process for marketers. For law firms running PPC campaigns, these AI-powered tools can save time, reduce costs, and help optimize video ads more effectively.

In this blog post, we will walk you through how Google Ads’ AI video enhancements can support your law firm’s marketing efforts, making it easier to manage and enhance video assets for better campaign performance.

What Are AI Video Enhancements?

Google Ads’ AI video enhancement tools use automation to improve your videos in two key areas: resizing for different platforms and creating shorter versions of longer video ads. These enhancements turn on by default but can be disabled within your campaign settings if needed.

To access the tool:

1. Create a new campaign with “Sales” as the goal and “Video” as the campaign type.
2. Go to “Additional settings” within your campaign setup to find the AI video enhancements options.

Two Key AI Video Enhancements for Law Firms

1. Additional Video Sizes and Ratios

One of the main features of AI video enhancements is the ability to automatically resize horizontal videos into vertical and square ratios. This is especially useful for law firms looking to optimize their ads for mobile users, ensuring a more seamless and native experience across devices.

Google’s AI tool can convert your existing video into the following formats:

• 1:1
• 4:5
• 9:16

This saves you time and effort, eliminating the need to manually edit videos for different platforms.

2. Shorter Versions of Video Ads

If you’ve produced a high-quality video but it’s too long to engage your audience effectively, Google’s AI can help. The tool automatically identifies key moments in your video to create shorter, more engaging versions that retain the original message.

These shorter videos will begin running automatically if they pass Google’s quality review, offering you a hands-off way to optimize your video ads for better performance.

Why Use AI Video Enhancements?

As law firms head into Q4, time and resources are often stretched thin. The ability to automate certain aspects of your PPC campaigns can be a game-changer. Here are the main benefits of AI video enhancements for your law firm:

• Reduce Workload: Save time and reduce the manual effort of resizing and editing video content.
• Maximize Efficiency: Automatically optimize your creatives, ensuring they perform well across platforms and formats.
• Boost Campaign Effectiveness: By offering better user experiences with optimized video formats, your ads are more likely to convert.
• Improve Budget Efficiency: With automated tools doing the heavy lifting, you can allocate resources elsewhere while still producing high-quality ads.

How we can support your law firm in leveraging these AI tools effectively:

We specialize in helping law firms navigate the complexities of digital marketing, and Google Ads is a key part of that equation. With the new AI video enhancements now available in Google Ads, there’s an incredible opportunity to streamline your law firm’s advertising efforts and achieve better results with less manual work.

• Custom Campaign Setup: Our team will create and manage your Google Ads campaigns, ensuring that AI video enhancements are tailored to your firm’s specific audience and goals. From setting up your campaigns to monitoring performance, we handle the heavy lifting so you can focus on your legal practice.
• Video Optimization: If your firm already uses video in its marketing, we’ll take your existing assets and apply Google’s AI-powered resizing and editing tools to ensure your videos are optimized for all platforms. Whether it’s converting videos to the right ratio for mobile users or creating shorter, more engaging versions, we’ll ensure your ads are working at peak efficiency.
• Data-Driven Insights: Our expertise goes beyond simply using AI tools—we provide comprehensive data analysis to measure campaign effectiveness. By reviewing the performance of your ads, we’ll continuously adjust strategies to maximize ROI and meet your firm’s objectives.
• Continuous Support: Digital marketing evolves rapidly, and our team stays ahead of trends and new features to ensure your law firm remains competitive. As Google introduces new AI tools and enhancements, we’ll integrate them into your campaigns, keeping you at the forefront of digital advertising.

Key Takeaway:

Google Ads’ AI video enhancements can help law firms save time, cut costs, and improve campaign results. By automatically generating various video sizes and shorter versions, these tools allow you to stay competitive without the hassle of manual video editing. As Q4 approaches, leveraging these features can ensure your firm’s marketing remains effective and within budget.

If you need assistance getting started with Google Ads for your law firm or want to explore more advanced marketing strategies, feel free to reach out to our team for a consultation!