Category: Legal Marketing

As potential clients increasingly turn to the internet to find legal services, law firms must embrace effective internet marketing strategies to stay competitive. Whether you run a solo practice or are part of a large firm, understanding the ins and outs of internet marketing can be the key to growing your client base. In this […]

Losing leads is a very real – and very frustrating – part of business. Even if you have done everything correctly and have executed a well-planned strategy to engage leads, some will eventually go cold. Whether they went with another firm, have new budget limitations, or even changed jobs – you might never know why […]

LinkedIn is stepping up its game by introducing in-feed video carousels, a new feature that enhances how users interact with video content on the platform. If you’ve been active on LinkedIn recently, you might have already seen these expansive, side-scrolling displays of video clips integrated into your feed. This move is part of LinkedIn’s broader […]

In the competitive legal industry, your firm’s online presence can make or break client acquisition efforts. One of the most critical yet often overlooked aspects of SEO is ensuring that search engines can easily discover and understand your website. This process, known as crawling and indexing, is essential for your site’s visibility in search results. […]

Generating new leads and growing your law firm is probably one of your biggest goals – and most common challenges. Sure getting traffic to your site is nice, but there’s not much of a point if those visitors don’t convert into leads. There’s one tactic we recommend using above all others when it comes to […]

In the legal industry, where every client matters, having a robust online presence can set your law firm apart from the rest. The secret to achieving this? Effective keyword research. By understanding and implementing strategic keywords, law firms can significantly enhance their SEO, drive more traffic, and ultimately attract more clients. This comprehensive guide will […]

In today’s digitally-driven world, podcasts are a powerful medium to reach and engage with a broad audience. With Spotify’s latest update to its Podcasters mobile app, law firms and legal marketers now have a unique opportunity to enhance their podcasting experience like never before. But what exactly makes this update special, and how can legal […]

With Google constantly updating its search algorithms, staying ahead of the curve is more important than ever. Recently, Google has introduced significant changes aimed at tackling spammy, low-quality content on Search. But what does this mean for your law firm? Let’s explore how these updates can impact your online visibility and provide you with practical […]

The landscape of online search is constantly evolving, and one of the most significant recent developments is the rise of zero-click searches. Essentially, these are search results where Google provides the answer directly on the search results page, negating the need for users to click through to a website. The introduction of Google’s Search Generative […]

For law firms, reaching the right clients with the right message at the right time is crucial for a profitable Google Ads strategy. The Google Ads Search Terms Report is an invaluable tool that can help refine your keyword strategy, enhance targeting, and ultimately boost your return on investment (ROI). In this blog post, we’ll […]

Staying updated on changes in social media platforms is crucial for maintaining a strong online presence. Recently, LinkedIn rolled out several updates that law firms and other professionals should be aware of to optimize their content strategy. Let’s explore these updates and their implications in this blog. LinkedIn Link Preview Update What Changed? If you’ve […]

Video marketing has become a powerful tool for businesses across various industries, including law firms. With the potential to engage, educate, and convert potential clients, video content can significantly enhance your firm’s online presence and reputation. This blog post will explore video marketing essentials and how law firms can leverage this dynamic medium to build […]