by Guy Alvarez | Nov 22, 2022 | Digital Marketing, Legal Marketing
If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend. No doubt you’ve heard the phrase “It takes money to make money”....
by Kevin Vermeulen | Nov 16, 2022 | Digital Marketing
Humanizing your law firm can do a lot for your bottom line. That is, ensuring that your firm comes across as relatable and approachable can attract more clients and secure more engagements. Remember that prospects considering a lawyer need a guide to help them through...
by Noreen Fishman | Oct 25, 2022 | Digital Marketing
Many people confuse digital marketing with web marketing. Digital marketing is the science of promoting services using digital channels such as search engines, social media, websites, apps, etc. Law firm web marketing falls under the umbrella of digital marketing:...
by Kevin Vermeulen | Oct 17, 2022 | Digital Marketing
There is no shortage of people looking for exceptional legal services. The problem is that they need to find your firm before you can help them. Though many lawyers are discovered through word of mouth or personal referrals, it’s very common for potential...
by Guy Alvarez | Oct 12, 2022 | Digital Marketing
When people need a particular B2B service, they often read articles, visit websites, download whitepapers and attend webinars to get more information to help them make a decision. As the professional services landscape becomes increasingly competitive, law firms need...
by Kevin Vermeulen | Oct 4, 2022 | Digital Marketing
Does your actual law firm target audience – the people you’re currently reaching – represent the ideal clientele you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong numbers and chasing after the wrong...