Category: Digital Marketing

If you leverage Google Ads, your job just got easier. Google has introduced new functionality designed to make creating and activating campaign audiences in Google Ads simpler. The update provides the ability to access the Google Analytics 4 (GA4) audience builder directly in the Google Ads user interface (UI), streamlining the entire audience creation process […]

Your website’s design is more important than you think. Research shows that up to 75% of your website’s credibility is attributed to its design. Simply put, if viewers come across design mistakes, they’ll quickly lose trust in your website altogether. Whether you are going through a website refresh or creating a new site from scratch, […]

If you’ve ever downloaded premium content or registered for an event, chances are you’ve visited a landing page. Hopefully, the page piqued your interest and enticed you to take action. If so, you understand the importance of creating compelling landing pages. In this post, we are laying out the process of creating impactful landing pages using […]

Facebook Advertising for Lawyers Placing ads on Facebook is, without a doubt, one of the most effective advertising options on the Internet today. With the vast amount of incredibly detailed information Facebook can provide about its millions of users, the social media giant offers targeting options that no other advertising platform can match. If your […]

Most people know that Google Analytics is a powerful tool. But unfortunately many don’t take advantage of the robust reporting Google Analytics offers because they don’t know where to start.  To help you feel more comfortable with all things Google Analytics, we’re breaking down the terms that legal marketers need to know.  Acquisition – This metric […]

We all know that it’s difficult to improve what you can’t measure. Every marketer wants to create better touchpoints with potential clients and nurture engagement, but that is tricky if you don’t have a thorough understanding of a particular contact’s journey with your firm.  For HubSpot users, gaining insight into these nonlinear client journeys is […]

Email can be a really powerful channel for promoting your firm, nurturing leads, and nurturing relationships. The challenge is that your firm isn’t the only organization that has figured that out. According to the Content Marketing Institute, 69% of marketers send email newsletters, and 68% send emails with other content. That means there are a lot […]

Lawyer and law firm directory listings are an often overlooked part of the Internet landscape. Many law firms work hard at building up their own website and social media presence, but don’t think very much about how they can utilize all of those third party sites that their audience may be interacting with. Because business […]

Hopefully, your digital marketing strategy is already full of video. If not, it should be! Video is crucial to an effective inbound marketing strategy. Reports show that 59% of marketers find video marketing to be at least somewhat effective for achieving their company’s overall business goals. You should know that your competitors are using video, […]

Web marketing for law firms isn’t just a fancy phrase anymore—it’s a necessity in a world where everyone Googles everything. Having a neat website, buzzing social media profiles, and eye-catching online ads is just the basic gear for law firms. It’s no secret that potential clients are now sleuthing around online before deciding who gets […]

Law firm digital marketing is a rapidly changing science. That means information becomes outdated quickly, and it can be difficult to know what’s true and what’s not. Even with the latest information available, there are still plenty of digital marketing myths out there. Here are some of the most common ones affecting law firms today. Myth […]

Want to generate more leads from your law firm’s website? Here are 15 tips on web marketing for law firms that will help you do just that. Lawyers and law firms spend countless dollars on building and refining their websites. Yet too many legal professionals believe the common myth that once their website is up […]