16 Ways To Incorporate Videos Into Your Email Marketing
Video is hands-down the most effective marketing medium law firms can use today and adding video to your emails is a great way to boost your email conversions. Video makes complex topics simple, audiences crave it, and it builds a connection that fosters long-term loyalty. When it comes down to it, most people would rather […]
Top Things to Consider When Your Law Firm Begins Podcasting
Marketing your law firm in today’s noisy digital environment requires a layered strategy. Blogs, webinars, infographics, and videos, sending out newsletters, social media, organic and paid SEO – it all has value. But what about podcasting for law firms? Podcasting is another great way to generate leads while providing value to your current and potential customers. […]
Content Marketing Tools That Small Law Firms Should Be Taking Advantage Of
If it feels like your content marketing goals are loftier than your content marketing budget, you’re not alone. The Content Marketing Institute recently released a report detailing some dissatisfaction among content marketers: a workload that’s too large, while budgets aren’t growing to match it. Luckily, there are a lot of free or low-cost tools out there […]
How To Make A Law Firm Podcast That Stands Out
Podcasts can be a very successful marketing tool for law firms when done correctly. “Done correctly” is a key term though – because there are many podcasts that never gain any traction. How can you separate yourself from the noise on an increasingly popular channel? The work you put in before your podcast airs, the […]
Taking Your Law Firm’s Thought Leadership To The Next Level
If you follow our blog, then you know we are huge believers in thought leadership for law firms. Displaying expertise and credibility is an incredibly important marketing activity for legal organizations. When what you have to sell is your own knowledge, showing that you are an authority in certain subjects is a powerful form of […]
Law Firm Content Marketing Trends to Follow in 2023
The new year is finally upon us. Hopefully, you’ve been following our content marketing blog and have taken away several great tips for starting 2023 off on the right foot. The new year is also a great time to review past performance, create and refine strategies, and look for new ideas that can be applied […]
A Legal Marketer’s Guide to Writing Email Subject Lines that Boost Open Rates
Subject lines are a make-it or break-it element of email marketing. The average inbox sees more than 100 emails per day. How do people decide what they’re going to open and what they’re going to immediately delete? A compelling email subject line. Keep reading to learn how to make your best first impression when it comes […]
A Review of Email Marketing Platforms For Law Firms
As marketing efforts continue to transition into our digitally influenced world, email remains one of the pillars of online marketing with the highest return on investment for small businesses. Obviously, the main goal of email marketing for law firms is to drive traffic and convert new leads into clients. Your second priority, however, should be […]
How Law Firms Can Use Lead Magnets to Get More Clients
A lead magnet is something of value that you offer to your website visitors in exchange for their contact information. You’ve certainly come across lead magnets on websites. Usually, just as you enter or are about to leave a website, a box will pop up offering you some sort of value-added content (i.e. an eBook, […]
10 Video Marketing Examples from Lawyers Doing it Right
Lawyer video marketing is thriving online and there are a number of reasons why more lawyers are investing in video to support their thought-leadership initiatives. Video can do wonders to increase engagement across your law firm’s digital marketing campaigns and adding video to your website can boost Google rankings. If you’re looking to join the […]
9 Tips for Creating Enticing Thumbnails for Your Social Media Videos
As the popularity of video content continues to increase, it’s important to do everything you can to keep people clicking on your videos instead of scrolling. Video thumbnails are needed for video across all platforms including email, YouTube, Instagram, LinkedIn, etc. – and the right thumbnail can mean the difference between a viewer watching your […]
Content Marketing for Lawyers: How to Create Content for Your Personal Brand
There are only a few industries where the service being sold is actually a particular type of expertise. The legal industry is one such sector. People will choose a law firm based on the knowledge and credibility displayed by the attorneys within it. This makes it essential for the experts within your firm to develop […]