Category: Content Marketing

15 Tips for Writing Impactful Law Firm Case Studies

Case studies are an essential component of law firm marketing. There are few better ways to demonstrate your experience and make potential clients buy into the results you can obtain for them. A well-written case study is relevant to almost any audience across your client personas. For those just getting to know your firm, they […]

Content Marketing in 2023: Everything You Need To Know

If you want to boost traffic, generate leads, and obtain more clients, then it’s essential to develop a content marketing strategy. Many legal marketers find that’s easier said than done. How can you create compelling content that people notice? And what do you do with it once it’s created? We are breaking down the basics […]

Leveraging AI for Content Creation

AI is everywhere, including the world of content marketing. When it comes to creating great content, you can now rely on humans as well as machines. This is uncharted territory for most, but with a lot of opportunity. In this post, we’re exploring how AI can fit into a modern content marketing strategy.  Search Engine […]

5 Misunderstood Content Marketing Best Practices

A best practice is “a standard or set of guidelines that is known to produce good outcomes if followed.” Best practices are hugely helpful because they allow you to make use of experiences prior to your own. However, “best” doesn’t mean “indisputable”, or something you need to use in every circumstance. When it comes to […]

How Google Analytics Can Inform Law Firm Content Marketing

As a law firm, there are various tools available to help you improve your content marketing strategies, including Google Analytics. One of the benefits of law firm content marketing is that it helps your website to appear in organic searches which then drives website traffic. To make the most of content marketing, however, you need […]

How To Measure Your Content Marketing ROI

There aren’t necessarily standards for what defines success in online marketing. What you’ll measure depends on your goals and initiatives, particularly when it comes to content marketing. Furthermore, the numbers alone don’t tell the whole story. You need to decipher the context around the numbers in order to really know what’s working and what’s not. Here’s […]

The Many Benefits of Content Marketing

Content marketing is becoming an essential channel amongst most organizations. Many people have realized the benefits of content marketing for law firms, but aren’t quite sure how to measure it. Obviously, return on investment (ROI) is a key measurement of success for most marketing tactics. However, content marketing offers more than a simplistic financial return on […]

16 Ways To Incorporate Videos Into Your Email Marketing

Video is hands-down the most effective marketing medium law firms can use today and adding video to your emails is a great way to boost your email conversions. Video makes complex topics simple, audiences crave it, and it builds a connection that fosters long-term loyalty. When it comes down to it, most people would rather […]

Top Things to Consider When Your Law Firm Begins Podcasting

Marketing your law firm in today’s noisy digital environment requires a layered strategy. Blogs, webinars, infographics, and videos, sending out newsletters, social media, organic and paid SEO – it all has value. But what about podcasting for law firms? Podcasting is another great way to generate leads while providing value to your current and potential customers. […]

Video Marketing for Law Firms: 10 Techniques That Will Drive Success

Video is huge, and only getting bigger. In fact, 78% of people watch online videos every week, and 55% view online videos every day (HubSpot). In 2023, online video is expected to account for 82.5% of web traffic. If those figures make you want to ramp up your law firm’s video marketing strategy, you’ll want to […]

Content Marketing Tools That Small Law Firms Should Be Taking Advantage Of

If it feels like your content marketing goals are loftier than your content marketing budget, you’re not alone. The Content Marketing Institute recently released a report detailing some dissatisfaction among content marketers: a workload that’s too large, while budgets aren’t growing to match it. Luckily, there are a lot of free or low-cost tools out there […]