Our Insights
Podcast Ep. 47: Competitive Advantage – Focus on the Client Experience With One North’s John Simpson
How do you create client loyalty? it's all about the client experience. One North’s John Simpson joins Good2bSocial’s Guy Alvarez and provides insights into how to create client loyalty, how understanding the customer involves deep research to gather data, and how...
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8 Tips For Creating A Digital Marketing Dashboard To Monitor Your KPIs
Putting together a dashboard to keep track of your law firm’s marketing KPIs (key performance indicators) is one of the best ways to organize and visually display the results of your marketing campaigns. A well-built dashboard can help your team to stay on point and...
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Top Hosting Services for Legal Podcasts
Podcasts can be a great way for a law firm to communicate with their online audience. They’re a perfect way to capture the attention of people who are interested in what you’ve got to say, but don’t want to sit down and read an article. Podcasts allow people to absorb...
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8 Ways To Build Your Email Marketing Campaigns To Generate More Leads
Even though online marketers seem to come up with new strategies almost weekly, email marketing remains one of the most reliable and profitable forms of online marketing. As social media continues to grow and content marketing techniques dominate SEO methods, email...
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Podcast Ep. 46: Inbound Marketing for Law Firms With HubSpot’s Anna Norregaard
There's a journey every prospect goes through to become a paying client. Inbound marketing serves up useful content for every stage of that journey. HubSpot’s Anna Norregaard joins Good2bSocial’s founder, Guy Alvarez, to discuss inbound marketing methodology for law...
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Why It’s Important to Keep Up With Law Firm Directory Listings
Lawyer and law firm directory listings are an often overlooked part of the Internet landscape. Many law firms work hard at building up their own website and social media presence, but don’t think very much about how they can utilize all of those third party sites that...
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Converting Law Firm Leads: What Metrics You Should be Tracking
In the realm of online marketing, you hear the term “conversion” a lot. A conversion is when a visitor to your website completes some action that you wanted them to complete. Depending on your intentions, an actual conversion can be many different things. It could be...
read more![[Webinar Video and Slides] How to Rebrand for a New Career](https://2fo9t63eko6p4d89d63b1l3g-wpengine.netdna-ssl.com/wp-content/uploads/2018/04/Good2bSocial-Webinars-400x250.png)
[Webinar Video and Slides] How to Rebrand for a New Career
Professionals sometimes come to a point in their careers when they want to make a change. It might be because of job dissatisfaction or disillusionment, evolving interests or goals, or an unplanned change in employment status. Making a move in a new direction can be...
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Podcast Ep. 45: Content Marketing Strategy for Legal Tech Companies
What is "content"? Content is essentially everything your customer or prospect touches or interacts with.” This pithy and spot-on description comes from Ann Handley, in her excellent book Everybody Writes. She’s the Head of Content at MarketingProfs and knows of what...
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7 Ways To Improve Your Attorney Biography Page SEO
Having a well written and search engine optimized biography online is an essential part of success. When people are looking for you, it is not only crucial that you’re easy to find, but that the information they find shows you in a positive light. Following are some...
read moreOur Posts
- Podcast Ep. 47: Competitive Advantage – Focus on the Client Experience With One North’s John Simpson
- 8 Tips For Creating A Digital Marketing Dashboard To Monitor Your KPIs
- Top Hosting Services for Legal Podcasts
- 8 Ways To Build Your Email Marketing Campaigns To Generate More Leads
- Podcast Ep. 46: Inbound Marketing for Law Firms With HubSpot’s Anna Norregaard
