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The Role of Lawyers in the Marketing Process

While many lawyers recognize the importance of marketing for growing their practices, there are still a great number of lawyers who are anti-marketing for various reasons. Some lawyers are generally skeptical of the need for marketing, uncomfortable with the idea of...

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How to Measure the ROI of Social Media

In this podcast, Guy Alvarez discusses how to measure the return on investment (ROI) of your firm’s social media activities. Why Should I Measure ROI? We see many companies doing a great job with social media, but when it comes time to figuring out ROI, most legal...

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Top 5 Law Firm Twitter Accounts

As we progress deeper into the digital age, there’s no questioning the power of social media. Equally beneficial to advertisers, business owners, entrepreneurs, and lawyers alike, the various social platforms have the ability to reach audience members all around the...

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How Law Firms Can Implement UTM Tracking

UTM tracking is an incredibly useful tool when it comes to tracking the traffic to your law firm’s website. With UTM tracking, you can easily get the relevant tracking information from multiple sources. There are even free tools to display the information, such as the...

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Top 5 SEO Law Firms: Mergers & Acquisitions

Many lawyers today know how important search engine rankings are for their practice, as do their clients. When searching for a lawyer or law firm, people use search engine rankings as an indication of reputation and competence in an area of law. We have recently...

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The ABC’s of Writing Winning Law Firm Headlines

Content is more important than ever. If you can’t engage, you can’t win with marketing in today’s landscape. Successful content marketing begins with the headline. Think of how many pieces of content you make time to read, simply because of the headline. The opposite...

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