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How Law Firms Can Blend Traditional and Digital Marketing
Law firms are notoriously busy places. Between billable hours, business development, and administrative tasks, there’s not much time left for marketing and advertising. We find that it’s typically for this reason that many lawyers continue using traditional methods...
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The Importance of Content Personalization for Law Firms
One of the most important aspects of successful digital marketing, is content personalization for law firms. Regardless of the industry, clients are faced with a range of choices and the way to stand out is to customize content to the unique needs of your clients....
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Podcast Ep. 76: The Power of Language with John Klymshyn
In this podcast, John Klymshyn discusses the power of language and how law firms are able to generate awareness and build trust through the language that they use. Podcast Show Notes Author of 11 books, veteran of over a thousand live presentations to firms ranging...
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A Checklist for Your Law Firm LinkedIn Company Page
LinkedIn is widely known as the most important social and communication platform for professionals. Not only does it allow you to build credibility for your company and brand, it’s a great tool for networking and marketing. Are you using it effectively? At the start...
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Five SEO Tactics Your Law Firm Should Review Now
Law firms, as with any other business, should ensure they make use of SEO tactics to increase their rankings on search engines. This will boost search visibility and increase the number of potential clients who find your firm via online searches. All the information...
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How Your Law Firm Can Keep Up with Digital Trends
Digital marketing has become an integral part of the marketing and business development efforts of law firms. A September 2018 survey we conducted with the Legal Marketing Association (LMA) found that more than half of firms surveyed ranked the importance of digital...
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Podcast Ep. 75: Jennifer Malin on Using Facebook to Promote Firm Culture and Recruit Talent
In this episode of Legal Marketing 2.0, Jennifer Malin of Shumaker, Loop & Kendrick, LLP discusses her firm’s Facebook strategy. Shumaker ranked No. 2 in the Facebook category of in our 2018 Social Law Firm Index. Podcast Show Notes Jennifer Malin is the Director...
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How to Keep Your Law Firm Marketing Emails Out of the Spam Box
From writing content to perfecting design, creating law firm marketing emails takes time and effort. However, email marketing is a waste of time if your newsletters and client alerts are landing in the spam box. Luckily, preventing your emails from being marked as...
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The Role of Search Engine Optimization in Law Firm Digital Marketing
Law firms working on their digital marketing should be sure to develop an SEO strategy. Without SEO, or search engine optimization, you will be missing out on a key aspect of advertising: the ability to find your law firm just by searching for relevant keywords. A...
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How Law Firms Can Increase Engagement on Social Media
With firms utilizing innovative content strategies and various digital techniques, digital marketing has grown to become one of the legal industry’s most powerful tools - one that maintains the potential for growth in years to come. However, as reported in the 2018...
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How Law Firms Can Blend Traditional and Digital Marketing
Law firms are notoriously busy places. Between billable hours, business development, and administrative tasks, there’s not much time left for marketing and advertising. We find that it’s typically for this reason that many lawyers continue using traditional methods...
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