Four Days in Tulsa: Key Takeaways from Good2bSocial’s National Meeting
At Good2bSocial, we believe great marketing starts with a great team. We recently put that belief into practice in a way we never have before: gathering together in Tulsa, Oklahoma, for a national meeting focused on a single theme: Transforming to Lead. It's one thing to say your team is your competitive advantage. It's another […]
Optimizing for AI Visibility: Key Insights from Our Webinar
Just a few years ago, online search was simple. You typed in a query, you got a list of blue links, and you clicked through to a website. Today, that world is gone. Your potential clients are getting synthesized answers from Google Gemini, ChatGPT, Perplexity, and other AI-driven answer platforms that have already decided which […]
5 AI Search KPIs Every Legal Marketer Should Track: Key Insights from Our Webinar
Not long ago, Keith Edwards, President and Chief Business Development Officer here at Good2bSocial, received an inquiry from a major US company interested in working with our agency. Ten minutes into the meeting, he asked the question he always asks: how did you find us? The answer wasn't a Google search. It wasn't a referral. […]
Is Your Law Firm Visible in AI Search? 7 Tracking Tools to Consider
Your law firm’s potential clients no longer search for legal services the way they once did. Gone are the days of entering queries into Google and scrolling through the blue links. Now they’re relying on ChatGPT, Gemini, Perplexity, and other AI tools for answers, and those platforms are deciding which law firms and attorneys to […]
10 Project Management Tools that Deliver for Legal Marketers
As a legal marketer, there’s a lot on your plate. You’re not just creating digital content and other marketing collateral; you’re expected to drive business development, oversee multi-channel campaigns, and demonstrate clear ROI to managing partners and other firm stakeholders. It’s a heavy lift. Without the right infrastructure, you’ll struggle to maintain momentum, regardless of […]
What Law Firm Content Looks Like in a Zero-Click World
Your firm produces content, earns impressions, and rankings remain steady. Why is your web traffic way down? You’re not alone. Legal marketers everywhere have noticed the same phenomenon over the last several years. Something has fundamentally changed. Visibility no longer guarantees traffic, and traffic no longer guarantees visibility. AI Overviews, ChatGPT, and answer-based search are […]
Social Platforms as Search Engines: Is Social Media the New Google?
The way people search for information has changed structurally over the past decade. Traditional search engines still process a massive volume of queries, but the population that instinctively opens a standard browser first is shrinking. Social media platforms now function as primary discovery and research tools, and that shift is backed by substantial data. For […]
AIO vs. AEO vs. GEO: The Great Search Rebrand
If you’ve been in a marketing meeting recently, you’ve probably heard at least one of the following: AIO, AEO, GEO, SEO, LLMO, LMAO… Possibly something that sounded important but ended in a vowel. Apparently, we’ve moved from search engine optimization to acronym optimization. Every time Google rolls out an update of this magnitude, the industry […]
Choosing the Best Social Media Scheduler for Your Law Firm
Your law firm’s social media presence is a powerful asset for generating new clients and attracting top talent. But when you’re already stretched thin, producing a consistent stream of high-quality, engaging content has become a formidable challenge. Without the right technology, even the most skilled marketers will struggle to maintain momentum. The problem goes beyond […]
Is Content Still King? Why It Rules Your Law Firm’s SEO Strategy (Even in the Age of AI)
With the rapid rise of artificial intelligence and answer engines, many legal marketers find themselves questioning their current strategies. You might wonder whether traditional articles and blogs still matter when tools like ChatGPT and Google’s Gemini offer users direct answers. The search landscape is actively shifting from a traditional list of blue links to Large […]
AI + Meta Ads for Law Firms: Stop Chasing Unqualified Leads, Start Signing Clients
Is your law firm’s inbox overflowing with form submissions, yet your client roster isn’t growing? You’re not alone. Many firms fall into the trap of measuring digital marketing success by sheer lead volume, but this metric paints a dangerously incomplete picture. Here’s the hard truth: industry benchmarks show that up to 70% of paid leads […]
Long-Form Social Content: Key to Unlocking AI Search Visibility
If you’ve wondered why your law firm isn’t getting the same traction from its SEO strategy, you’re not alone. The rise of AI-powered answer engines has fundamentally changed how users discover information, forcing marketers to rethink their entire approach to digital visibility. Large Language Models (LLMs) like ChatGPT, Perplexity, and Google AI Mode are now […]