Our Insights
Ten Tips for Building a Thriving Online Social Community
Creating an online community that thrives is an extremely rewarding endeavor for any law firm looking to capture their target clients and demonstrate thought leadership in a particular practice area. A successful online community can help law firms and lawyers...
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Conducting the Podcast Interview: A Few Tips
A podcast interview is best enjoyed by listeners when conducted in a conversational style. That doesn't mean that, as a host, you can wing it. You have to spend some time preparing and reading up on your guest and devising an outline for the episode that you can riff...
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The 5 Tenets of Social: Listen, Learn, Engage, Measure, Adapt
The world of social media marketing is constantly evolving and can be viewed as a fast pace changing environment, everyday we hear of new technology, new platforms and more efficient ways of doing business. But, the core principles of social media marketing never...
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Podcast Ep. 50: Celebrating One Year of the Legal Marketing 2.0 Podcast. Thanks for Listening!
A year ago we launched the Legal Marketing 2.0 podcast and what a journey it's been. It's exceeded our wildest expectations: not just with its popularity or number of downloads per episode, but the feedback we've received, the conversations we've had, the...
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6 Tips On How To Choose the Right Digital Marketing Agency For Your Law Firm
How do you choose the right digital marketing agency for your law firm? Selecting a digital marketing agency to work with can be one of the most important decisions you will make. The right agency can boost the effectiveness of your online marketing and increase...
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10 Content Marketing Tactics for Legal Vendors
Content helps to build your brand, establish expertise, develop trust, and generate leads. Whether you’re a startup tech company or a mature organization serving the legal community, potential customer and industry leaders use content to find and validate you, what...
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A Lawyer’s Guide To Conducting a Social Media Audit
Measuring your marketing performance on social media can be tricky. If you really want to know how your social media marketing efforts are performing, it’s essential that you conduct a social media audit regularly. Without regular audits, you’re flying blind. An...
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Podcast Ep. 49: Eric Fletcher – Leadership Starts with Listening
Former law firm CMO, Eric Fletcher, discusses what constitutes leadership, some of the challenges and characteristics of being a leader, and how it applies to law firm and marketing leaders. A concept we kept coming back to agin and again is the importance of...
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Legal Marketing Technology: What’s In Your Martech Stack?
As marketing and technology both evolve and become more entwined, new terms are coined to describe methods, systems, and concepts. One such term that you may have heard lately is “martech stack.” Sometimes when someone uses a phrase you’ve never heard before, you...
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Using Social Media for Lateral Recruiting: Ten Tips for Law Firms
I was asked to speak last week at the annual NALP conference in Hollywood, Florida. I was a little afraid that the beautiful weather and the lure of the beach and pool would greatly diminish the attendance at my session. However, I was pleasantly surprised by the...
read moreOur Posts
- Ten Tips for Building a Thriving Online Social Community
- Conducting the Podcast Interview: A Few Tips
- The 5 Tenets of Social: Listen, Learn, Engage, Measure, Adapt
- Podcast Ep. 50: Celebrating One Year of the Legal Marketing 2.0 Podcast. Thanks for Listening!
- 6 Tips On How To Choose the Right Digital Marketing Agency For Your Law Firm
