Our Insights
How Law Firms Can Use Social Media to Increase Employee Engagement and Advocacy
Law firm use of social media has continually grown over the past six years. As we enter the second phase of social media marketing by law firms, the focus has begun to shift from merely participating in social media to generating some measurable business value and...
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Top 5 SEO eBooks For Law Firms.
If you’re looking improve the SEO of your law firm website or merely learn more about how search engines work, we’ve gathered 5 SEO eBooks for law firms that will sharpen any marketer’s search engine knowledge. Whether you’re just beginning your journey to search...
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Facebook Ad Mistakes Law Firms make
Creating paid ads on social media is an essential step for law firms marketing to consumers. But what if you’re not seeing the right types of results from these ads? You could be making mistakes that are actually hurting rather than helping your campaign. Today we go...
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5 Benefits for Law Firms using Google Tag Manager
What is Google Tag Manager? Google Tag Manager, or GTM, delivers simple, reliable, easily integrated tag management solutions. To simply put it, Google Tag Manager creates tags to send user interaction data to Google Analytics. This saves you time and creates complex...
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How Law Firms Can Use Scrum for Content Marketing
Agile methodologies have long been a popular resource for software and technology development. Scrum, in particular, is a concept that has gained popularity in content marketing project management as well. If you’re not familiar with the term, Scrum refers to a...
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3 Key Digital Marketing Analytics Metrics For Law Firms
There’s no doubt that marketing automation is beginning to make inroads on the legal industry. One of the best reasons to use marketing automation tools is to be able to clearly evaluate your law firm’s digital marketing analytics. However, marketing analytics can be...
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Reaching Your Law Firm’s Target Audience
Does your law firm's target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong numbers and chasing after the wrong people. We...
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Benefits of Instagram Creator Accounts for Law Firms
Law firms of all sizes are continuing to expand their use of Instagram. In today's blog post we take a look at Instagram creator accounts for law firms. Personal accounts on Instagram are by far the most popular type of account, but over time, the acclaimed platform...
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SEO Fundamentals for Law Firms: Link Building
Over the next few months, we will be covering SEO fundamentals for law firms on this blog. Today, we are focusing on off-page SEO and the concept of link building. Link building is an important SEO strategy for law firms that have websites with low domain authority....
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The Top 5 Twitter Influencers on Real Estate Law
Over the past several weeks we have been featuring lawyers who are on Twitter that are considered thought leaders on social media in their particular practice area. Influencer marketing is a marketing strategy that has proven to be an effective client acquisition...
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How Law Firms Can Use Social Media to Increase Employee Engagement and Advocacy
Law firm use of social media has continually grown over the past six years. As we enter the second phase of social media marketing by law firms, the focus has begun to shift from merely participating in social media to generating some measurable business value and...
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