Our Insights
How the Google AdWords Rebrand Will Affect Your Law Firm
If you have used Google AdWords as part of your marketing campaign like most law firms, you might want to sit up and take notice. Google is finally revamping the program after nearly two decades. This major rebranding is being launched with the goal of simplification....
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Why Law Firms Need to Adopt a Campaign-Driven Marketing Approach
What Is Campaign-Driven Marketing? A marketing campaign can be defined simply as a collection of activities (email, social media, events, PR, online advertising, etc.) that are aimed at a specific target audience and center around a specific topic. Effective marketing...
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How Legal Vendors Can Develop and Implement a Lead Nurturing Strategy
Legal vendors looking to increase leads will find that developing and implementing a specific lead nurturing strategy is critical. The problem that many legal vendors encounter is an inability to develop a lead nurturing strategy that actually resonates with clients....
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Tips for Taking Your Law Firm’s Client Service to the Next Level
In the last few years, marketing has changed significantly. One of the most significant differences is that most industries are now focusing on transforming the client experience. In the legal industry, however, very little has changed. Below, we explore a few simple...
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How Legal Vendors Can Develop a Marketing-Driven Sales Enablement Strategy
In the past, sales executives were so well-informed about their products that they were practically walking encyclopedias. Today, the sales approach has changed. This has largely been due to a shift in the B2B sales process that has thrust the buyer into the driver’s...
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Top Things to Consider When Your Law Firm Begins Podcasting
Marketing your law firm in today’s noisy digital environment requires a layered strategy. Blogs, webinars, infographics, and videos, sending out newsletters, social media, organic and paid SEO – it all has value. But what about podcasting? Podcasting is another great...
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How to Determine the Right Marketing & Business Development Budget for Your Law Firm
One question frequently asked by lawyers is, “What is the right percentage of revenue I should invest in my marketing/business development efforts?’” The truth is there is no definite answer. It depends on your firm's goals, strategies, your priorities, and the...
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How Law Firms Can Use Facebook’s Creative Hub to Build Great Facebook Ads
If you are wondering whether it is worth the time for your law firm to invest in Facebook ads, consider this: Daily users spend approximately 41 minutes each day on the social media platform. Clearly, Facebook is still extremely relevant. While all social media...
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5 Ways to Sustain Law Firm Marketing Efforts While on Vacation
It’s officially summer which means it’s vacation season. Vacation time and holidays are a necessity for lawyers and legal marketers. It’s a way to recharge and maintain your physical and mental health. Now, the challenge is how do you sustain law firm marketing and...
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What the New Google Chrome Warning Means for Unsecured Law Firm Websites
For unsecured law firm websites, the time may have come to make the upgrade to an HTTPS site. Google will soon mark all HTTP sites with a notification advising users that the site is “not secure.” Previously, HTTP sites were displayed with a neutral information icon;...
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How the Google AdWords Rebrand Will Affect Your Law Firm
If you have used Google AdWords as part of your marketing campaign like most law firms, you might want to sit up and take notice. Google is finally revamping the program after nearly two decades. This major rebranding is being launched with the goal of simplification....
Our Posts
- How the Google AdWords Rebrand Will Affect Your Law Firm
- Why Law Firms Need to Adopt a Campaign-Driven Marketing Approach
- How Legal Vendors Can Develop and Implement a Lead Nurturing Strategy
- Tips for Taking Your Law Firm’s Client Service to the Next Level
- How Legal Vendors Can Develop a Marketing-Driven Sales Enablement Strategy
