Podcast Ep. 19: LinkedIn Advertising with Guy Alvarez
Shownotes Law firms and companies trying to target a B2B (business to business) audience are starting to recognize the value of paid LinkedIn advertising. Paid advertising on LinkedIn is a great way to not only expand your reach, but provides you with...
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5 Powerful Website Analytics Tools That Go Beyond Google Analytics
You are probably spending a lot of effort and money on your website, but do you know if your efforts are paying off? Information is power. Google Analytics remains the most popular analytics tool around, but it’s not your only option. There are many other tools...
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Legal Marketing Tool: Feedly Keeps You Current on Relevant Topics
Do you ever wish you could combine the content you scroll past on social media, your blog subscriptions, and articles from your favorite publications into one simplified feed? As a lawyer or legal marketer, you understand the importance of staying up to date on...
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4 Top Project Management Tools For Law Firm Marketers
Having the right project management tool can dramatically improve your team’s efficiency, productivity, and accountability. The best project management tool for your team is going to depend on different factors like what you want to accomplish, your management...
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Podcast Ep. 18: WordPress for Lawyers With Jennifer Ellis
Jennifer Ellis is a Pennsylvania legal ethics attorney and marketer. She helps law firms and other businesses maintain a competitive online presence. She also educates attorneys on ethical online conduct. Previously she practiced law with and managed the...
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How Law Firms Can Use Facebook Live to Connect and Engage
In this year’s soon to be released Social Law Firm Index, we measured metrics like engagement, likes growth, and People Talking About This (PTAT), within our Facebook category. Most law firms on the AmLaw 200 have a Facebook page. However, not all use the platform to...
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A Law Firm’s Guide to YouTube
Over a quarter of the AmLaw 200 firms are on YouTube. Here’s a guide to make sure you don’t miss out on reaching potential clients. We’ve already discussed the value of lawyers using videos to build their brand and the impact this type of media can have on...
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5 Tips For Getting The Most Out Of Legal Conferences
Attending a conference can be beneficial in so many different ways. Conferences are an opportunity to hear new ideas, get expert advice on old ideas, and increase the size of your personal and business network. In fact, there is generally so much going on at a...
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