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The 2018 Social Law Firm Index
In the 2017 Social Law Firm Index, we doubled the size of our research sample to include all of the firms on The American Lawyer’s Am Law 200. This year, we have continued with our larger sample size, and the results have reaffirmed our belief that size does not...
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How to Grow Your Law Firm with Kathy D’Agostino
In this episode of Legal Marketing 2.0, Kathy D’Agostino of Win at Business Coaching discusses how lawyers can shift their perspective and implement one strategy to close more deals. Podcast Show Notes Kathy D’Agostino is a Business Coach, Trainer and Speaker for her...
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Chatbots for Lawyers: The Art of Conversational Marketing
Conversational marketing is a key part of promotion for any business, including law firms. As technology improves, new methods of conversational marketing arrive, including chatbots. Chatbots can be an excellent tool for lawyers as they help bring in new clients and...
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5 Lead Magnets to Generate More Clients
For law firms, legal marketers, and legal vendors, a full funnel is key. A full funnel paves the way to client acquisition and ongoing relationships that help a company flourish. Obviously, keeping that engine running takes work. A great way to generate leads to fill...
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A Law Firm’s Guide to Instagram Hashtags
Your law firm should not overlook the power of social media marketing, particularly Instagram. Remember that simply posting photos or videos on Instagram under your profile will not be enough. To view those, someone would have to already follow you or happen to...
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The 2018 Law Firm Digital Marketing Survey
How important is digital marketing for law firms? In September, Good2bSocial and the Legal Marketing Association (LMA) jointly conducted a survey to discover trends and best practices in law firms’ use of digital marketing. The survey, the first of its kind, asked...
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Email Optimization for Law Firms: Industry Open Rates and Best Practices
If you’re using email as part of your marketing or business development process, then you already understand its power. Just to drive home how critical this channel is, though - let’s look at some numbers. Email Open Rates in the Legal Industry If you send 200 emails...
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How Law Firms Can Use Interactive Content to Increase Engagement
The National Law Review recently published an article stating that 96% of consumers have turned to the internet for legal advice. With that kind of staggering statistic, it’s no wonder we’re encouraging legal firms and vendors who support them to focus more of their...
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How PPC Marketing for Attorneys Can Be Effective
Attorneys should use a range of tools as part of their marketing strategy, including pay-per-click (PPC) advertising marketing. PPC marketing for attorneys can be highly effective when used correctly. The great thing about PPC advertising is that your ads will appear...
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Podcast Ep. 67: How to Generate Referrals Without Asking
In this podcast, Stacey Brown Randall discusses her five steps to generate referrals without asking. From identifying referral sources to executing a referral process, Stacey discusses how law firms can create meaningful and memorable touchpoints to build stronger...
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The 2018 Social Law Firm Index
In the 2017 Social Law Firm Index, we doubled the size of our research sample to include all of the firms on The American Lawyer’s Am Law 200. This year, we have continued with our larger sample size, and the results have reaffirmed our belief that size does not...
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