Our Insights
What are Lead Nurturing Campaigns and Why do Law Firms Need Them?
“Lead generation” is an important term for law firms. The truth is that lead generation makes up the bulk of marketing that a law firm will do. That’s because all eventual clients were at one time only leads. What made them end up signing a contract with your firm,...
How to Land Great Guests for Your Law Firm’s Podcast
When it comes to your law firm, your expertise is your product. Along with blogs, thought leadership papers and videos, podcasts are a great way to highlight your knowledge and assure potential clients of your credibility. However, creating a podcast with a loyal...
The Ultimate Guide to Law Firm Content Marketing
Leading law firms use content marketing to build their brand, attract new clients, and grow their revenue. By offering useful information that answers a potential client’s initial questions, you’re positioning your law firm as an expert and authority on a given issue...
A Legal Marketer’s Guide to Writing Compelling Instagram Captions
Since Instagram is so focused on visuals, legal marketers sometimes don’t pay as much attention to the captions - but that’s a mistake and a missed opportunity. Although Instagram is a visual medium, nailing your Instagram caption is just as critical as the photo (or...
How Lawyers Can Use Zoom Like a Pro: 13 Tips and Tricks for Better Video Meetings
Remote working tools such as teleconferencing systems and internal messaging platforms were already on the rise, even before the pandemic. Then, with the unprecedented events of the past 7 months, such tools became essential. With many lawyers and business...
How Law Firms can Align Video Ads to Each Stage of the Buyer’s Journey
For your law firm’s most effective video ad strategy, try aligning video content with the 3 stages of the buyer’s journey. By creating videos with a funnel-focused mindset, you can nurture and convert more leads into clients. Design each video with its particular role...
A 15-Point Email Marketing Checklist for Law Firms
It’s easy to get excited about the variety of digital channels available to law firms. From LinkedIn Stories to Google Ads, there are so many tactics that can help you build your brand and grow your practice right from your laptop. Don’t forget about email, though....
10 Tips for Attracting Followers to Your Law Firm’s LinkedIn Page
If you follow our blog, then you understand that LinkedIn is one of the most powerful social tools for business development. When you put the effort in, you can use LinkedIn to generate leads, make connections, and build your brand. Think of the platform as a virtual...
7 Digital Marketing Mistakes Law Firms Make and How to Avoid Them
Are you troubled by your low return on investments (ROI) despite all your digital marketing efforts? Then, it might be time to reassess your strategies and discover the digital marketing mistakes that are affecting your firm. We’ve worked with law firms for decades...
5 Creative Ways to Personalize Your Law Firm’s Account Based Marketing (ABM) Strategy
Many law firms depend on Account Based Marketing (ABM) as a critical part of their business development strategy. account based marketing focuses on delivering personalized and highly relevant messaging and content to a list of specific, key companies. The goal is to...
What are Lead Nurturing Campaigns and Why do Law Firms Need Them?
“Lead generation” is an important term for law firms. The truth is that lead generation makes up the bulk of marketing that a law firm will do. That’s because all eventual clients were at one time only leads. What made them end up signing a contract with your firm,...
Our Posts
- What are Lead Nurturing Campaigns and Why do Law Firms Need Them?
- How to Land Great Guests for Your Law Firm’s Podcast
- The Ultimate Guide to Law Firm Content Marketing
- A Legal Marketer’s Guide to Writing Compelling Instagram Captions
- How Lawyers Can Use Zoom Like a Pro: 13 Tips and Tricks for Better Video Meetings
