Our Insights
A Law Firm Guide to Conversion Rate Optimization
Law firms that are focused on generating new qualified leads and acquiring new clients through their website need to ensure that their website is optimized for conversions. Conversion rate optimization (CRO) aims to convert qualified leads from visitors to your law...
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Common Mistakes Law Firms Make on Social Media
Many law firms have established or are beginning to establish a social media presence. While this is an essential part of legal marketing in today’s digital age, there are several potential law firm social media pitfalls to be aware of and avoid. We have seen many...
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Creating a Long-Term Email Marketing Strategy for Your Law Firm
Email marketing is an excellent way for your law firm to capture new business, or keep your firm front-of-mind for past clients. However, not all email campaigns are created alike. In fact, long-term email marketing strategies may be much more useful to your law firm...
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Podcast Ep. 81: The American Lawyer Industry Awards with Gina Passarella
In this podcast, Gina Passarella of ALM discusses this year’s The American Lawyer Industry Awards as well as ALM’s upcoming expansion of international content. Podcast Show Notes Gina Passarella is editor-in-chief of ALM’s global legal brands and The American Lawyer....
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Repurposing Law Firm Content for Featured Snippets
If you search on Google, then you’re familiar with featured snippets. Always helpful, have you given much thought to how these are selected? They are key for your firm’s content and SEO efforts, for a few reasons: They make search easier for users - which directly...
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A Guide to LinkedIn Hashtags for Lawyers
Hashtags are one of the building blocks of social media. Heavily used on Twitter and Instagram, they are any combination of letters or numbers following the “#” sign. Hashtags for lawyers are important because they make your content (and therefore you and your firm)...
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Podcast Ep. 80: The Importance of Digital Knowledge Management
In this podcast, Duane Forrester, the VP of Industry Insights for Yext, speaks about digital knowledge management and why it matters for your firm. Podcast Show Notes Duane Forrester is the VP of Industry Insights for Yext, and brings over 20 years of experience to...
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Improving your Law Firm’s Online Presence
Many law firms and professionals in the legal industry have enjoyed success based on specialized skill sets, great reputations, and client acquisition through word-of-mouth. However, those things are not enough in today’s market. The new word-of-mouth is online...
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How to Overcome Digital Marketing Challenges within Your Firm
Getting digital marketing strategies adopted and implemented within a law firm is not without its challenges. According to our Law Firm Digital Marketing Survey conducted in September 2018, the biggest roadblock is convincing firm leadership to try new tactics, with...
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5 New Ways for Law Firms to Use Video
Visual data is often preferred and processed faster than text, and statistics show that web pages and online materials with videos are more likely to attract and retain viewers. While the legal industry has been somewhat slow to adapt, most of the Am Law 100 firms now...
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A Law Firm Guide to Conversion Rate Optimization
Law firms that are focused on generating new qualified leads and acquiring new clients through their website need to ensure that their website is optimized for conversions. Conversion rate optimization (CRO) aims to convert qualified leads from visitors to your law...
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