Our Insights
How to Begin Market Segmentation for Your Law Firm
An important part of marketing is targeting the correct audience. To do this, you first need to ensure you know who your targets are and understand as much about them as possible. Defining your target audience will help you be smart and strategic in your marketing...
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How to Make Your Law Firm’s Website Load Faster
Speed matters. In today’s age of instant gratification, making a potential client wait can be the difference in earning their business or seeing them go to another firm. As you know, this applies to most areas where clients expect to see a sense of urgency - including...
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What’s Your Purpose? Brand Awareness vs. Lead Generation for Law Firms
Law firm marketers are usually called upon to handle various different tasks and initiatives. Some of those tasks are focused on raising a firm's brand awareness and enhancing the thought leadership position of the firm's lawyers. Other tasks are focused on supporting...
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How Law Firms Can Leverage Social Media For Audience Targeting
Want to Learn How to Use Social Media for Audience Targeting? You know by now that social media makes an impact. In fact, Pew Research recently stated that 14% of Americans have changed their opinion on an issue based on something they saw on social media. That means...
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What Can Law Firms Learn From LinkedIn: An Integrated Content Strategy
Law firms can learn a great deal about a successful content strategy from an unexpected source, LinkedIn. More than just a professional social networking site, the LinkedIn platform also proved its ability to implement a strongly successful content strategy. This...
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How Law Firms Can Use Chatbots for Business Development and Client Service
What is a chatbot? Simply put, they are computer programs designed to simulate conversation with human users, especially over the Internet. They can leverage voice, text, or a mix of both. In voice based options (like Alexa), the response to a question will be...
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Podcast Ep. 63: The Connection Between User Experience and SEO for Law Firms
In today’s podcast Marcela De Vivo of SEMrush, speaks with us about common SEO mistakes, Google’s featured snippets, and the connection between user experience and SEO for law firms. Subscribe to the Legal Marketing 2.0 Podcast via Apple Podcasts, Stitcher, or RSS...
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How to Create an Editorial Calendar for Your Law Firm
A law firm editorial calendar might seem like overkill for something as simple as writing a blog post once or twice a week. However, creating an editorial calendar can save time and keep your content efforts organized, consistent, and on point. Planning your content...
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5 Inspiring Law Firm Instagram Accounts
Last summer, I wrote an article about how Instagram is a largely untapped channel for law firms. In the course of a year, Instagram for law firms has become a little more important with 16% of AmLaw 100 firms currently utilizing the platform. But what are law firms...
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How Lawyers Can Use LinkedIn for Content Marketing
Lawyers have a range of tools at their disposal for advertising and marketing, including LinkedIn. This content platform can deliver excellent visibility without any cost; you just have to put in the time and effort. This ability began about two years ago when...
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How to Begin Market Segmentation for Your Law Firm
An important part of marketing is targeting the correct audience. To do this, you first need to ensure you know who your targets are and understand as much about them as possible. Defining your target audience will help you be smart and strategic in your marketing...
Our Posts
- How to Begin Market Segmentation for Your Law Firm
- How to Make Your Law Firm’s Website Load Faster
- What’s Your Purpose? Brand Awareness vs. Lead Generation for Law Firms
- How Law Firms Can Leverage Social Media For Audience Targeting
- What Can Law Firms Learn From LinkedIn: An Integrated Content Strategy
