Our Insights
Advances in Law Firm Marketing: How America’s Top 200 Firms are Evolving
The Social Law Firm Index explores the success of law firms’ digital marketing efforts and includes reviews and rankings of all firms on the 2019 Am Law 200. When we published our first report in 2013, law firm digital marketing was still in its infancy, and digital...
How Law Firms Can Use Lead Magnets to Get More Clients
A lead magnet is something of value that you offer to your website visitors in exchange for their contact information. You’ve certainly come across lead magnets on websites. Usually, just as you enter or are about to leave a website, a box will pop up offering you...
Podcast Ep. 105: Interview with 2019 Social Law Firm Index Winner DLA Piper: What it Takes to be Number 1
In this episode, Guy Alvarez interviews Josh Epstein and Juliet McNulty from DLA Piper, this year’s winner of the 2019 Social Law Firm Index. Juliet is the Senior Digital Communications Manager at DLA, she oversees the firm’s communications for the U.S. including the...
Podcasts & SEO: How to Make Your Law Firm Podcast SEO-friendly
Podcasts are engaging and convenient for listeners. They’re the ideal content type for multi-tasking, which most of us are doing on a constant basis. Podcasts are the perfect addition to any existing content strategy as the audience is prolific. It’s reported that...
A Legal Marketer’s Checklist for Effective Social Media Measurement
If you’re participating in social media, you really need to understand how you’re doing. It is imperative that your firm measures its social activities so that you can learn what’s successful, what isn’t, and how you can improve. How do you know if your LinkedIn and...
Components of a Successful Law Firm Digital Marketing Strategy
In today’s technology driven world, digital marketing drives a significantly higher return on investment (ROI) for law firms compared with traditional marketing. If you do not have a comprehensive digital marketing strategy in place, your firm runs the risk of missing...
A History of the Major Google Algorithm Updates: A Legal Marketer’s Guide
Google algorithms are one of the more complex search engine optimization (SEO) factors, that unfortunately fall completely outside of your control. In Google’s early stages, they made only a few updates to their algorithms. Now, Google makes thousands of changes every...
DLA Piper Takes First Place in The 2019 Social Law Firm Index
The Social Law Firm Index explores the success of law firms’ digital marketing efforts and includes reviews and rankings of all firms on the 2019 Am Law 200. We study and publish our findings to raise awareness about the value of digital marketing for law firm...
Why Your Law Firm Website Must Be ADA Compliant
You’re likely familiar with the Americans with Disabilities Act (ADA). The ADA was passed by the federal government in 1990 to protect people who require physical accommodations from discrimination. But did you know that ADA compliance extends to websites? In fact,...
The 2019 Social Law Firm Index
The 2019 Social Law Firm Index is our annual study which examines how the top 200 firms ranked by The American Lawyer adopt and apply digital marketing in terms of outreach, engagement and business development. We study and publish our findings to raise awareness...
Advances in Law Firm Marketing: How America’s Top 200 Firms are Evolving
The Social Law Firm Index explores the success of law firms’ digital marketing efforts and includes reviews and rankings of all firms on the 2019 Am Law 200. When we published our first report in 2013, law firm digital marketing was still in its infancy, and digital...
Our Posts
- Advances in Law Firm Marketing: How America’s Top 200 Firms are Evolving
- How Law Firms Can Use Lead Magnets to Get More Clients
- Podcast Ep. 105: Interview with 2019 Social Law Firm Index Winner DLA Piper: What it Takes to be Number 1
- Podcasts & SEO: How to Make Your Law Firm Podcast SEO-friendly
- A Legal Marketer’s Checklist for Effective Social Media Measurement
