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​You may have noticed a yellow banner at the top of the Google Ads interface that reads "A passkey will soon be required to authorize sensitive actions." That banner is legitimate, and it means your account is now part of Google's rollout of passkeys as a required security layer. A passkey is a device-based credential […]

​Beginning in August and continuing through 2027, Google is folding Local Services Ads (LSAs) into Google Ads as a new campaign type called Performance Max with pay-per-lead goals. The core of the program you know isn't going anywhere: you'll continue to pay for only valid leads, your ads will still show up on Search and […]

​Cookies are a fundamental component of modern law firm websites. By helping websites recognize visitors and understand how they interact with content, cookies can support improvements to the user experience, inform content strategy, and enable more personalized advertising. But as data privacy laws continue to evolve, cookie consent and transparency have become more important than […]

Every few months, legal marketing gets a new silver bullet. A few years ago, it was SEO. Then it was Google Ads. Then social media became the answer. Today it's AI optimization, ChatGPT citations, Google AI Overviews, Reddit, and whatever platform everyone will be talking about six months from now. The funny thing is that […]

​Every leader knows what it feels like to stand on solid, familiar ground. The strategies are proven, the results are consistent, and the business model works! But familiar has a way of creating comfort even when shifts are taking place. Right now, there is a current underneath that ground that’s moving faster than most leaders […]

​Your firm is on LinkedIn. You’re posting updates, sharing content, maybe running the occasional LinkedIn ad. But are you actually getting results, or just going through the motions? With well over a billion members on the platform and more and more law firms competing for the same audience, understanding the difference between simply maintaining a […]

​Have your law firm’s search rankings been on a rollercoaster over the past few weeks? The recent chaos you may have seen has a name: the Google May 2026 core update. The good news? You can respond strategically, but only if you understand what actually happened and what to do next. What Google Confirmed About […]

​At Good2bSocial, we believe great marketing starts with a great team. We recently put that belief into practice in a way we never have before: gathering together in Tulsa, Oklahoma, for a national meeting focused on a single theme: Transforming to Lead. It’s one thing to say your team is your competitive advantage. It’s another […]

Just a few years ago, online search was simple. You typed in a query, you got a list of blue links, and you clicked through to a website. Today, that world is gone. Your potential clients are getting synthesized answers from Google Gemini, ChatGPT, Perplexity, and other AI-driven answer platforms that have already decided which […]

​Not long ago, Keith Edwards, President and Chief Business Development Officer here at Good2bSocial, received an inquiry from a major US company interested in working with our agency. Ten minutes into the meeting, he asked the question he always asks: how did you find us? The answer wasn’t a Google search. It wasn’t a referral. […]

​Your law firm’s potential clients no longer search for legal services the way they once did. Gone are the days of entering queries into Google and scrolling through the blue links. Now they’re relying on ChatGPT, Gemini, Perplexity, and other AI tools for answers, and those platforms are deciding which law firms and attorneys to […]

​As a legal marketer, there’s a lot on your plate. You’re not just creating digital content and other marketing collateral; you’re expected to drive business development, oversee multi-channel campaigns, and demonstrate clear ROI to managing partners and other firm stakeholders. It’s a heavy lift. Without the right infrastructure, you’ll struggle to maintain momentum, regardless of […]