Our Insights
Google Ads For Law Firms: Indispensable Tricks You Need to Know
Did you know that Google processes over 3.5 billion searches per day on the platform? It’s no wonder that Google Ads (formerly known as Adwords) is the world’s largest and most widely used online advertising platform. Law firms that advertise on the platform can...
The Future of Law Firm SEO: On-SERP SEO
The SEO game is changing and it’s no longer enough for law firms to target and monitor organic search engine rankings alone. Rather, they need to embrace a more integrated approach: on-SERP SEO. (SERP stands for search engine results page.) The term on-SERP SEO refers...
Agile Law Firm Marketing: Why It’s More Important Now than Ever
COVID-19 is accelerating the pace of change at law firm marketing departments all across the world. Overnight, law firm marketers have had to quickly adjust to the new remote work reality, learning to both lead and manage virtual teams. This is not an easy feat and a...
Improve Your Law Firm’s SEO with a Website Audit
Search engine optimization (SEO) is not a “set it and forget it” kind of thing. All of the factors that determine where your website shows up in search results are in constant motion. Other web pages, users, search ranking algorithms, and even the internet itself, are...
Benefits of Google Analytics for Law Firm Marketing and an Easy Guide to Getting Set Up
Google Analytics is one most popular digital analytics software that more and more law firms are utilizing to accurately analyze in-depth details about the visitors on their website. Most law firms are aware and/or have had a brief encounter with Google Analytics, but...
Tips for a Successful Law Firm Social Media Strategy Amid COVID-19
COVID-19 has significantly influenced media consumption habits. With nearly all public gatherings cancelled, online and social media usage has exploded. People are driven to outlets like LinkedIn and Facebook for entertainment, connection and education. This is the...
Podcast Ep. 118: How to Integrate Video Into Your Law Firm’s Content Marketing Strategy
In this episode of Legal Marketing 2.0, host Guy Alvarez is joined by Jay Plum, a legal marketing and communications professional to discuss how to integrate video in your law firm’s content marketing strategy. Jay is the Director of Communications at Bracewell LLP,...
A Legal Marketer’s Guide to A/B Testing for Optimal Campaign Performance
Digital marketing offers several benefits - but the main one is that it is trackable and measurable. That means digital tactics offer legal marketers plenty of opportunity to make data-driven decisions and improve their efforts over time. The best way to do so? A/B...
LinkedIn for Law Firms: A 12 Step Plan for More Quality Leads
For many lawyers, LinkedIn remains an untapped resource for new leads and business opportunities. Though LinkedIn is a crucial tool for law firms, simply being on the platform is not enough. To drum up those leads, you need to be thoughtful and intentional about how...
Marketing Analytics for Law Firms: 20 Variables Every Legal Marketer Should Be Testing
We are big believers in marketing analytics, particularly for law firms. Concrete data helps legal marketers to make better, smarter decisions in a more timely manner. Another way of obtaining data is through testing. Testing is a key component of optimizing your law...
Google Ads For Law Firms: Indispensable Tricks You Need to Know
Did you know that Google processes over 3.5 billion searches per day on the platform? It’s no wonder that Google Ads (formerly known as Adwords) is the world’s largest and most widely used online advertising platform. Law firms that advertise on the platform can...
Our Posts
- Google Ads For Law Firms: Indispensable Tricks You Need to Know
- The Future of Law Firm SEO: On-SERP SEO
- Agile Law Firm Marketing: Why It’s More Important Now than Ever
- Improve Your Law Firm’s SEO with a Website Audit
- Benefits of Google Analytics for Law Firm Marketing and an Easy Guide to Getting Set Up
