A Legal Marketer’s Plea for Change

Editor’s note: This open letter from law firm marketing leaders to partners about their frustrations at the firm was published in 2014 and change has been slow in coming. So, we’re republishing it as a clarion call to law firm partners for change.  Many of...

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A Social Media Strategy Checklist for Law Firms

Having a social media presence has become an essential part of doing business in the modern world. A law practice that isn’t interacting with the public on at least one or two social media platforms is as good as invisible. Cultivating an appealing image through...

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Podcast Ep. 3: The Four SEO Techniques for Law Firms

Few things cause more confusion or frustration in digital marketing than search engine optimization (SEO). In the latest episode of the Legal Marketing 2.0 podcast, we clear up some of the confusion by identifying four techniques: Technical, On Page, Of Page, and...

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An Email Marketing Checklist for Law Firms

In the world of digital marketing, email marketing is, without a doubt, the most effective way to convert contacts and leads into clients. With email you have the opportunity to create a one-on-one conversation that instills trust and brings leads and potential...

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How to Get Your Law Firm Content Found and Read

Build it and they will not come. They need some help to find you. Aside from the therapeutic value of getting your thoughts down on paper (or screen), the super useful piece you spent more than a little time writing does no one any good unless they can find it....

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