Our Insights
How Law Firms Can Optimize Their LinkedIn Company Pages
LinkedIn Company pages are a powerful way to connect with your audience and strengthen your firm’s reputation. The platform now has 810 million users, so it’s the perfect way for firms to expand their reach. With so...
A Checklist: Is Your Law Firm Prepared to Launch an Account-Based Marketing Strategy?
Account-based marketing (ABM) is an increasingly effective strategy for B2B law firms. In fact, research shows that 76% of marketers achieved higher ROI with ABM than with any other marketing strategy. ABM involves...
How Law Firms Can Automate Their Social Media Marketing
Social media is a part of most people’s lives, but few of us truly recognize its power. Marketers are in a rare position to understand how fundamentally social media can impact all of us - but only when used...
Law Firm Video Marketing: 10 Steps to Get Started
Pretty much everyone spends at least a few minutes of their day watching videos. In fact, 81% of Americans use YouTube and it is the second most used social media platform in the world. The potential to reach such a...
Social Media for Law Firms: Focus on Quality Content Over Quantity
Lawyers and law firms appear to have gotten the message about social media marketing. In fact, according to the 2022 American Bar Association Legal Technology Survey Report, only 11% of respondents do not utilize...
The Ultimate Guide to Law Firm Digital Marketing
When you’re trying to grow a business, the ever-evolving digital landscape can feel overwhelming. With that in mind, we created this refresher on all things digital marketing for your law firm. What is a Digital...
It’s Time to Prioritize SEO for Law Firms. Here’s Why.
Does your law firm give Search Engine Optimization (SEO) the respect it deserves? SEO is the most powerful digital marketing tool lawyers and law firms can leverage today. Make effective use of these tactics, and...
How to Find Legal Directories for Off-Page SEO
Search engine optimization is as much about what happens off of your website as what happens on it. Most people think of “SEO” as mainly what happens on-page - but off-page is just as important. In this post, we are...
The Ultimate Guide to Social Media Analytics
There are billions of social media users across the globe - so it would seem just being present on the platforms would be enough to reach new people. However, that’s not the case. Simply existing on social won’t do...