Our Insights
14 Law Firm Email Newsletter Ideas to Try This Year
Email marketing should be a central part of your law firm’s marketing strategy as it provides a direct line to your target audiences. A newsletter sent out on a consistent basis is an excellent way for your firm to...
The Who, What, When, Why, and How of Digital Marketing for Law Firms
At its core, marketing is about connecting with clients in the right place at the right time. In this era of the internet, the right place is often online. That makes digital marketing crucial to law firms trying to...
LinkedIn for Lawyers: 12 Steps to The Perfect Profile
With over 830 million users worldwide, LinkedIn’s social network reigns supreme when it comes to professional networking. Any lawyer hoping to attract new clients and become established as a thought leader in their...
How to Run Twitter Ads for Law Firms
Many people are curious about promoting their firm on Twitter. Despite the current uncertainty surrounding the future of the platform, there is no doubt that it’s a great place to grow your following, build your...
5 Leading Law Firm Instagram Accounts
Instagram is a great place for law firms to maintain their brand online, as clients and prospects are increasingly spending more time on the app browsing image and video content. While the average demographic of...
17 Legal Blogging Mistakes That Affect Your Law Firm’s SEO Rankings
While growing your law firm’s blog or website’s traffic can be challenging and time-consuming, it is worth it to invest those precious hours into search engine optimization (SEO). But, there is a right way and a wrong...
A Guide to Marketing for Small Law Firms
Marketing can look different based on the size of the law firm. The unfortunate truth is that big law firms have much more time, resources, and experience to market in significant ways. That doesn’t mean that small...
How Local Business Schema Can Boost Your Firm’s Online Visibility
For law firms, making their website visible online is of critical importance. Any organization is likely to have the goal of a strong web presence and being found easily on the internet. For companies that operate...
Top 10 Tactics for Pay-per-click for Law Firms
PPC is incredibly complex - but it can offer tremendous benefits when used correctly. Unless your PPC is already in a sophisticated state, chances are there is more you can do to achieve PPC success. Here are ten of...