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The Role of Lawyers in the Marketing Process
While many lawyers recognize the importance of marketing for growing their practices, there are still a great number of lawyers who are anti-marketing for various reasons. Some lawyers are generally skeptical of the need for marketing, uncomfortable with the idea of...
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How to Create a Law Firm FAQ Page to Improve Search Rankings
You may not realize it, but including an FAQ page on your law firm’s website will do more than provide valuable information to your current and potential clients. It can also boost your SEO rankings at the same time, taking care of multiple tasks for you. Understand...
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How to Measure the ROI of Social Media
In this podcast, Guy Alvarez discusses how to measure the return on investment (ROI) of your firm’s social media activities. Why Should I Measure ROI? We see many companies doing a great job with social media, but when it comes time to figuring out ROI, most legal...
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10 Tips for Writing an Effective Law Firm Blog Post
Is blogging something your firm spends a good amount of time and energy on? Or is it something you do, as you have time, and check off your to-do list? The fact is, in this digital world where content marketing gets more bang for your buck than most methods, blogging...
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Top 5 Law Firm Twitter Accounts
As we progress deeper into the digital age, there’s no questioning the power of social media. Equally beneficial to advertisers, business owners, entrepreneurs, and lawyers alike, the various social platforms have the ability to reach audience members all around the...
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How Law Firms Can Implement UTM Tracking
UTM tracking is an incredibly useful tool when it comes to tracking the traffic to your law firm’s website. With UTM tracking, you can easily get the relevant tracking information from multiple sources. There are even free tools to display the information, such as the...
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Top 5 SEO Law Firms: Mergers & Acquisitions
Many lawyers today know how important search engine rankings are for their practice, as do their clients. When searching for a lawyer or law firm, people use search engine rankings as an indication of reputation and competence in an area of law. We have recently...
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The ABC’s of Writing Winning Law Firm Headlines
Content is more important than ever. If you can’t engage, you can’t win with marketing in today’s landscape. Successful content marketing begins with the headline. Think of how many pieces of content you make time to read, simply because of the headline. The opposite...
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The Right Type of Law Firm Videos for Each Social Media Platform
Law firms today can benefit from establishing a social media presence in a number of ways, the major reward being new leads. A sure way to get the most out of your social media strategy and reach more potential clients is to integrate video content in your social...
read more![The Law Firm Marketing Department of the Future [On-Demand Webinar]](https://2fo9t63eko6p4d89d63b1l3g-wpengine.netdna-ssl.com/wp-content/uploads/2019/04/Screen-Shot-2019-04-03-at-12.31.15-PM-400x250.png)
The Law Firm Marketing Department of the Future [On-Demand Webinar]
Over the past 15 years, the business of law has evolved greatly, impacting marketing teams at firms all around the globe. Law firms are facing tremendous pressure to rethink the manner in which they provide and package their services. While these changes can be...
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The Role of Lawyers in the Marketing Process
While many lawyers recognize the importance of marketing for growing their practices, there are still a great number of lawyers who are anti-marketing for various reasons. Some lawyers are generally skeptical of the need for marketing, uncomfortable with the idea of...
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