Our Insights
6 Tips for Optimizing Your Law Firm’s PPC Landing Pages
Every law firm must make use of multiple marketing strategies to drive traffic to its website and get conversions. To make the most out of your PPC strategy, you should ensure that you have optimized your landing pages. Your optimizations should be for the conversion...
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How Employee Advocacy Can Boost a Law Firm’s Marketing Efforts
Among the various tools up your sleeve when it comes to promoting your law firm, you should never overlook the importance of employee advocacy. A great deal of employee advocacy will take place over social media. Using social media, employees share their work culture, professional interests, or their job.
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What You Should Know About Google’s Domain Diversity Search Update
As a legal marketer or law firm that continuously works to optimize its web pages for search, Google’s newest search change should be on your radar. Called the “site diversity change,” the change that rolled out last week seeks to achieve more diversity in search...
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Podcast Ep. 92: What Stories Law Firms Should Be Pitching to the Media
In this podcast, Joshua Peck, founder and president of Law Firm Media Professionals and CEO of Woodridge Communications, discusses what stories law firms should pitch to the media. Podcast Show Notes Joshua Peck is a nationally recognized leader in communications and...
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How Podcasts Can Help Your Law Firm’s SEO
When most law firms think about SEO strategies, they mostly think about building backlinks and creating content. Podcasts can also be an excellent addition to your existing SEO strategy. Additionally, podcasts add value to your website by providing visitors with...
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Measuring The Value Of A Law Firm’s Social Media Efforts
If your firm’s most recent LinkedIn post earned a seemingly impressive 100 likes, 10 comments and more than a dozen shares — so what? Like any aspect of a robust marketing and business development program, raw data in the absence of context is meaningless. Developing...
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The Most Important Legal Marketing Skills in 2019
In today’s competitive legal landscape, the role of legal marketers is beginning to shift from a tactical role to a more strategic role. Thus, with a change in responsibilities comes a change in specific skill sets that are sought out in prospective legal marketers....
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Top 5 Twitter Influencers on Mergers and Acquisitions Law
Influencer marketing has become an important part of social media strategy for brands, services and companies, including law firms. While there are many ways for law firms to grow their audiences and expand their reach through social media, influencer marketing is a...
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Podcast Episode 91: Crisis PR for Law Firms and Law Firm Clients in the Digital Age
In this podcast, Andy Blum, a PR consultant, media trainer, and Principal of AJB Communications, discusses crisis PR for law firms and law firms clients in today’s digital and social media age. Podcast Show Notes Andrew Blum is a PR consultant and media trainer and...
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A How-to on Republishing Your Law Firm’s Blog Posts
If you read our last blog post on republishing blog posts, you know there are several benefits to your firm in doing so. Refreshing blog posts help to refresh your content catalog, improve search rankings (or keep them intact), and fill up your editorial calendar...
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6 Tips for Optimizing Your Law Firm’s PPC Landing Pages
Every law firm must make use of multiple marketing strategies to drive traffic to its website and get conversions. To make the most out of your PPC strategy, you should ensure that you have optimized your landing pages. Your optimizations should be for the conversion...
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