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Sharing Made Simple: How to Get Your Team to Share Your Law Firm’s Content
Want to maximize your law firm’s written content to its fullest potential? That means not only sharing it out to your law firm’s social media accounts, but also enlisting your team to distribute it from theirs. By leveraging all firm employees as brand ambassadors,...
A Beginner’s Guide to Online Lead Generation for Lawyers
Is your website driving leads for your law practice — real leads that turn into clients? Online lead generation is the number one challenge for most lawyers and law firms. Leads are getting harder and harder to come by using traditional marketing techniques like print...
A Law Firm Guide to Measuring Content Marketing ROI
Content marketing is an industry worth over $400 Billion. In both B2B and B2C, marketers report about one third of their budget going toward content, and many law firms are investing even more. The industry is booming because content marketing typically generates...
10 Law Firm SEO Myths to Leave Behind
Search engine optimization (SEO) is incredibly complex and always changing. That can make it hard to know which information is accurate and which is incorrect. As with many myths, some of these SEO myths had a nugget of truth behind them at some point. Whatever the...
10 Video Marketing Examples from Lawyers Doing it Right
Video marketing is thriving online and there are a number of reasons why more lawyers are investing in video to support their thought-leadership initiatives. Video can do wonders to increase engagement across your law firm’s digital marketing campaigns and adding...
10 Tips for Writing Impactful Law Firm Case Studies
Case studies are an essential component of law firm marketing. There are few better ways to demonstrate your experience and make potential clients buy in to the results you can obtain for them. A well-written case study is relevant to almost any audience across your...
5 Tricks for More Engaging Instagram Video Ads for Law Firms
Video ads on Instagram are a fun and interactive way for law firms to capture their audience’s attention and get them to perform an action. Law firms can serve video ads to their target audience in two ways: within the main feed or in the Story feed. If Instagram...
An SEO Checklist for Law Firms
Search engine optimization (SEO) is an essential part of any law firm's online marketing strategy. While many marketing methods can bring your law firm traffic and leads in quick bursts, SEO provides a slow and steady stream of potential clients that will grow over...
Podcast Ep. 120: Why Every Law Firm Needs a Strategic Plan with John Remsen Jr.
On today’s episode of the Legal Marketing 2.0 podcast, Guy Alvarez and John Remsen Jr. discuss the importance of strategic planning for law firm growth and prosperity. A strategic plan should act as the backbone of a firm’s strategy and remind the firm of its...
12 Custom Google Analytics Reports Every Legal Marketer Needs
Google Analytics is an essential web analytics component for every legal marketer’s toolbox. Through the use of Google Analytics, legal marketers can uncover a tremendous amount of data about their law firm’s website that can be used to enhance marketing and business...
Sharing Made Simple: How to Get Your Team to Share Your Law Firm’s Content
Want to maximize your law firm’s written content to its fullest potential? That means not only sharing it out to your law firm’s social media accounts, but also enlisting your team to distribute it from theirs. By leveraging all firm employees as brand ambassadors,...
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