AI for Law Firms: It’s Never Too Late For Good Governance
A practical guide to AI ethics and governance for legal marketing teams We speak with legal marketing teams all day long and what we know is that nearly all of them are using AI in some form, but most have not taken the time to document a common set of rules and regulations. The truth […]
AI Watermarking Is Here: What It Means for Law Firm Content
AI has quickly become part of the content creation process at many law firms. Marketing teams are using tools like ChatGPT and Claude to research topics, summarize source material, develop outlines, improve existing copy and draft everything from social posts to long-form thought leadership. Now, the introduction of AI text watermarking is prompting an important […]
France and Italy Issue New Guidance on Email Pixel Tracking: What Your Law Firm Needs to Know
If your firm sends client newsletters, legal updates, or business development emails to recipients in France or Italy, new privacy rules demand your attention. Tracking pixels, tiny invisible images embedded in emails that help marketing platforms measure opens and engagement, are now treated as regulated tracking technologies in two of Europe’s largest markets. If you’re […]