Google Ads Says You Got the Lead. Did You Actually Get the Client?
Imagine your law firm is running two Google Ads campaigns in an A/B test to determine which approach performs best. Campaign A pulls in 40 leads at $50 apiece. Campaign B brings in 20 leads at $100 each. Campaign A looks like the clear winner, right? It delivered twice as many leads for the same […]
Client Alert: Google Ads New Security Requirement: Passkeys
You may have noticed a yellow banner at the top of the Google Ads interface that reads “A passkey will soon be required to authorize sensitive actions.” That banner is legitimate, and it means your account is now part of Google’s rollout of passkeys as a required security layer. A passkey is a device-based credential […]
Client Alert: Google Local Services Ads Is Moving Into Google Ads
Beginning in August and continuing through 2027, Google is folding Local Services Ads (LSAs) into Google Ads as a new campaign type called Performance Max with pay-per-lead goals. The core of the program you know isn’t going anywhere: you’ll continue to pay for only valid leads, your ads will still show up on Search and […]
AI + Meta Ads for Law Firms: Stop Chasing Unqualified Leads, Start Signing Clients
Is your law firm’s inbox overflowing with form submissions, yet your client roster isn’t growing? You’re not alone. Many firms fall into the trap of measuring digital marketing success by sheer lead volume, but this metric paints a dangerously incomplete picture. Here’s the hard truth: industry benchmarks show that up to 70% of paid leads […]