Marketing on the Record Episode 3: Your Logo Is Not Your Brand and Other Truths From Roy Sexton
How does one of legal marketing’s most recognizable voices build brands, earn buy-in, and thrive in an increasingly AI-driven industry? In this episode of Good2bSocial’s Marketing on the Record podcast, host Keith Edwards sits down with Roy Sexton, CMO at Vedder in Chicago. Together they trace Roy’s winding path into legal marketing, why you should “work with the […]
Marketing on the Record Episode 2: Unlocking Sustainable Growth for Law Firms with Stuart Foster
Many law firms don’t have a growth problem: They have a strategy problem. In this episode of Good2bSocial’s Marketing on the Record podcast, Stuart Foster, Co-Founder & Managing Partner of the companies S3 Growth Partners and Law Firm Fractional CMOs, joins host Keith Edwards to discuss the evolving landscape of law firm marketing, focusing on sustainable growth, the role of fractional […]
Marketing on the Record Episode 1: Building a Legal Marketing Agency for the AI Era
What happens when AI rewrites the rules of legal marketing? For the very first episode of Marketing on the Record, host Keith Edwards, Good2bSocial’s President & CBDO sits down with his own partner, CEO Belinda DiGiambattista. Together, they unpack what it really takes to build, grow, and lead a marketing agency built for law firms. Inside this […]