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Google’s broad core updates happen about 3 times per year and the latest one was rolled out in September. So what does that mean and how does it affect law firm websites?  Well, Google will typically make at least one change every day to improve our search results, but a broad core update is a […]

Law firm focus has shifted from merely participating in social media marketing to generating real business results from it. If your firm is on social media and posting frequently, but not achieving a measurable business impact, it’s possible you’re not focusing on the proper metrics. Things like followers and likes keep climbing, but you’re not […]

Legal marketers need to take advantage of all the tools available at their disposal, including the seemingly endless tools from Google. If you do not already use Google Search Console to report on your marketing campaigns, you are missing out. Best of all, this is one of the many Google tools that is completely free. […]

At the rate at which people consume content online – content is still king.  Beyond traditional advertising, content can speak to your future clients in a way that no amount of paid advertising or promotion can. In this blog post, we teach you how you can develop an effective and efficient content strategy for your […]

A law firm editorial calendar might seem like overkill for something as simple as writing a blog post two to three times a week. However, creating an editorial calendar can save time and keep your content efforts organized, consistent, and on point. Planning your content ahead of time allows you to step back and look […]

As a lawyer, video marketing can be an excellent tool to help you bring in new clients and grow your law firm. Video marketing can boost your search and SEO rankings, improve engagement with your audience, and help influence clients to choose your firm. In this article, we detail techniques that will help you drive […]

Your website is the face of your firm. It not only creates a first impression, but also provides important marketing and is often a key step for prospects searching for legal assistance. You want to make sure that you’re leaving the best first impression possible, and also doing what you can to lead prospective clients […]

It is an art and a science when it comes to boosting your law firm newsletter engagement.  Newsletters are a fundamental part of your law firm’s marketing strategy but your firm’s newsletter isn’t the Field of Dreams. It’s not a case of “if you build it, they will come.” It takes careful consideration and strategy […]

Today’s online landscape presents more opportunities than ever for savvy legal marketers. However, that doesn’t mean there’s not a science to making smart digital moves to earn more clients. With search engine results pages (SERP’s) getting more complex and digital options increasing, it can be difficult to know which digital marketing strategies your law firm […]

Budgeting is challenging at the best of times, but in the shadow of a potential recession, prioritizing your legal marketing budgets can be even more difficult. Headlines that are eerily similar to those from 2009 have been appearing in legal trades and blogs over the past six months more frequently and with more urgency: “The […]

Navigating the digital industry as a law firm can be overwhelming. Check out these five digital skills for law firms that will get your firm started.   1. Video Video is one of the most prominent tools in the digital world right now. According to MarTech, videos generally hold a viewer’s attention on retail sites […]

Building a profitable practice online and driving substantial search traffic can be an overwhelming feat for a lot of law firms. The good news is, there are a few simple ways to increase your firm’s search visibility and online presence. You can learn from the successes and failures of other firms and businesses to better […]