Category: Social Media

​Social media has become an indispensable tool for law firms looking to build their brand, showcase expertise, and connect with clients. But creating engaging, professional content while managing the demands of legal practice is no small feat. That’s where generative AI and LLM tools like Jasper, ChatGPT, and Claude can help simplify and enhance the […]

With over one billion users and countless posts flooding the platform daily, it’s never been harder to cut through the noise on LinkedIn. But here’s the good news: unlike other social media platforms, success isn’t about going viral. Instead, the LinkedIn algorithm prioritizes relevance, expertise, and professional engagement. In my view, this difference presents your […]

With more than 1 billion users globally, LinkedIn remains the premier platform for professional networking. But while I know from my own experience that a strong LinkedIn presence can help lawyers attract new clients and establish themselves as thought leaders within their practice areas, far too many still struggle to leverage the platform to its […]

Is your law firm’s social media strategy working as hard as you are? The legal industry has become increasingly competitive, with potential clients turning to digital platforms to research and select their legal representation. A strong online presence isn’t just beneficial—it’s essential for survival and growth. While many law firms have embraced social media platforms […]

LinkedIn video ad conversion rates are soaring, as businesses across industries increasingly turn to the platform to connect with their target audiences in more meaningful ways. For lawyers and legal marketers, posting on LinkedIn offers a huge opportunity to engage decision-makers and potential clients, build credibility in their areas of practice, and drive growth in […]

With over 1 billion users worldwide, LinkedIn’s social network reigns supreme for professional networking.  It’s essentially the only social media platform that combines thought leadership with a mostly professional audience, making it a great place for law firms. But success on LinkedIn isn’t guaranteed. To thrive on the platform, law firms need to post regularly […]

Navigating the dynamic terrain of social media is a crucial element for law firms striving for success in the contemporary landscape. In this fast-paced digital era, staying ahead of the curve is not just advantageous but essential. Enter Threads, a unique and minimalist social media platform seamlessly integrated with Instagram. Positioned at the intersection of […]

The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major platform leverages a different formula, and understanding how they work can be helpful in getting more of […]

There are billions of social media users across the globe – so it would seem just being present on the platforms would be enough to reach new people. However, that’s not the case. Simply existing on social media won’t do much for you – you need to focus on the ROI of your strategy. One […]

In today’s digital-first world, your law firm’s online visibility extends far beyond your website. Social media has become a crucial component of a strong marketing strategy, including growing a loyal, engaged audience. Whether you’re looking to attract new clients, build thought leadership, or humanize your firm’s brand, follow my 15 proven tips to help you […]

Creating an effective YouTube strategy is more important than you think. As digital strategies continue to evolve, we see video playing a bigger role. 96% of people have watched an explainer video to learn more about a product or service, and 86% have said they’d like to see more videos from brands. But how do […]

Establishing an online brand is essential for developing name recognition and building trust with current and prospective clients. In today’s digital landscape, brand identity is strongly linked to social media presence. By building their own personal brands and establishing a social media following, individual lawyers can enhance their reputations and facilitate greater reach for their […]