Category: SEO

Many lawyers today know how important search engine rankings are for their practice, as do their clients. When searching for a lawyer or law firm, people use search engine rankings as an indication of reputation and competence in an area of law. We have recently featured several top law firms that are leading the way […]

If you’ve been following digital marketing at all, you know that link building is a critical component. Link building is the practice of securing links with high-authority online publishers. Many times, that’s easier said than done. That’s where Twitter comes in. To procure those high-authority links, you need to connect with journalists, authors, contributors, and […]

Ranking high on search engines has become an important element of a law firm’s marketing and business development strategy. Business owners, in-house counsel and individuals use search engines to identify which firm’s have the requisite knowledge and experience to handle their legal issues. Over the course of the next few months, we will be highlighting […]

As you work to implement your digital marketing strategy for your law firm, you will likely incorporate some element of SEO. Not only should search engine optimization be a part of any digital marketing strategy, but you should remember to include images. With the proper images and captions, your content will be attractive and engaging. […]

As technology develops and we further descend into a highly digital society, there’s no question surrounding the importance and relevance of cybersecurity. Many top law firms have developed effective search engine optimization (SEO) strategies and as a result they are ranking well for keywords that relate to their most important practice areas. Over the course […]

In our recent Social Law Firm Index study, we discovered that large law firms are beginning to invest significant time and effort to ensure that their website can easily be found on search engines. Many top law firms have developed effective search engine optimization (SEO) strategies and as a result they are ranking well for […]

If you search on Google, then you’re familiar with featured snippets. Always helpful, have you given much thought to how these are selected? They are key for your firm’s content and SEO efforts, for a few reasons: They make search easier for users – which directly contributes to rankings and credibility with search engines. Featured […]

The factors that Google uses to rank pages on search engine page results (SERPS) continue to evolve. Mobility is one of the factors that Google considers very important when it comes to ranking your website. Therefore, law firms need to optimize their website and create an SEO strategy that includes mobile as well as desktop. […]

Building a website for your law firm is a large undertaking – considering SEO best practices to increase your search engine visibility can make the task even more complex. To make the process more manageable, it can be helpful to break your SEO strategy down according to each portion of your website. While your homepage […]

Law firms, as with any other business, should ensure they make use of SEO tactics to increase their rankings on search engines. This will boost search visibility and increase the number of potential clients who find your firm via online searches. All the information regarding SEO strategies can be overwhelming, so stick to reputable guides, […]

Law firms working on their digital marketing should be sure to develop an SEO strategy. Without SEO, or search engine optimization, you will be missing out on a key aspect of advertising: the ability to find your law firm just by searching for relevant keywords. A website without optimization is similar to having a store […]

As a law firm, you understand the importance of search engine ranking and traffic, and you have likely put a great deal of effort toward ensuring these things put you close to the top of the page. But what happens following a website redesign? You do not want all your previous hard work to go […]