Category: SEO

If you have a talented team, satisfied clients, and a great reputation – but aren’t getting the leads that you want – you may want to take a look at your law firm’s website. Your website is the gateway to your firm; for most potential prospects, it’s the first place they discover your firm and […]

Does your law firm give Search Engine Optimization (SEO) the respect it deserves? SEO is the most powerful digital marketing tool lawyers and law firms can leverage today. Make effective use of these tactics, and you’ll connect with potential clients just as they’re researching the very legal services you offer. Ignore SEO, and you’ll most certainly […]

Search engine optimization is as much about what happens off of your website as what happens on it. Most people think of “SEO” as mainly what happens on-page – but off-page is just as important. In this post, we are covering some of the most critical off-page SEO tactics, as well as how to find […]

High-quality content isn’t the only thing that matters when it comes to SEO. Inbound links are also a major element of a successful SEO strategy. Many digital marketers treat a linking strategy like an afterthought, when it actually requires a proactive and intentional approach. If you have questions on precisely how to leverage internal linking […]

Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated process. In this post, we’re going to dive into the 15 ways you can master writing SEO friendly law firm blog […]

One of the best ways to do more with less is to repurpose content. That doesn’t mean simply copying and pasting copy into different platforms though. Here are some of our favorite ways to repurpose the content that you’ve spent valuable time and effort on.  Why Repurpose Content?  When it comes down to it, repurposing […]

Most marketers measure SEO performance by focusing on organic traffic numbers and keyword rankings. Those items are important but don’t provide the full picture. There are actually several other metrics that can be used to understand your SEO campaigns. We’ll cover them here and help you to better determine how your law firm’s SEO campaign […]

One of the many challenges of digital marketing is gauging whether your current strategy is working or not. Without using KPIs, or Key Performance Indicators, you will only be getting vague estimates and no clear picture if your firm’s goals are really being achieved. Tracking your online presence and trajectory using KPIs will ensure that […]

When it comes to blogging, many lawyers and legal marketers focus most of their time on creating quality content for their own website. While this is an important aspect to any content marketing strategy, it’s also important that law firms look for opportunities for guest blogging on others’ sites. Guest blogging is the act of […]

Technical SEO has a huge impact on law firm websites and their performance in search engines. If technical elements of your website are not in line, then Google is not able to access your pages, and thus will not be able to rank them. This results in a loss of traffic and in the end […]

The meta description is a snippet of up to about 160 characters, which summarizes a page’s content. Meta descriptions don’t appear on the page itself, but only in the page’s source code. Search engines such as Google often display the meta description in search results, which can influence click-through rates and rankings. Example: Meta descriptions […]

The rules of search engine optimization (SEO) are constantly changing and evolving, but one strategy that remains effective is acquiring high-quality backlinks. Backlinks can improve the ranking and visibility of your law firm’s website on search engines. It’s important to remember that not all backlinks are equal, though. While a handful of high quality links […]